Related Research Articles
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Auto Trader Group plc, commonly known as Auto Trader, is a British automotive online marketplace and classified advertising business. It enables the buying and selling of new and used vehicles by private sellers and trade retailers. Auto Trader is listed on the London Stock Exchange trading under the ticker symbol AUTO, and is a constituent of the FTSE 100 Index.
The British International Motor Show was an annual motor show held by the Society of Motor Manufacturers and Traders (SMMT) between 1903 and 2008 in England.
Paul Tan is a Malaysian motoring journalist. He is best known for his website, paultan.org or Paul Tan's Automotive News, a popular news portal which covers the Malaysian & ASEAN automotive scenes. Paultan.org is managed by Driven Communications Sdn. Bhd., a company in which Paul Tan assumes the role as a managing director. The website also offers reviews, previews, test drives and covers various other topics that are automotive-related.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Cars.com is an automotive classified website focused on the United States that launched in June 1998 and now is the second largest automotive classified site. Its headquarters are located in Chicago, Illinois.
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste.
Carzone is an Irish website and technology platform for motor dealers and consumers located in Dublin, Ireland, and is owned by Mediahuis.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
Maxposure is an industry leader offering a bouquet of specialised omnichannel solutions in inflight entertainment, content marketing, technology and advertising in the Indian subcontinent for better and more effective ROI. One of the few companies in the country that offers fully integrated in-flight entertainment services, content and digital marketing, advertising and technology solutions, Maxposure has unmatched reach in India's aviation sector. Maxposure also specialises in the genre of travel and tourism communication. It was founded by Vikas Johari and Jorge Arauz in Coral Gables, Florida. The CEO & Managing Director is Prakash Johari. Maxposure is headquartered in New Delhi with offices in Mumbai, Chennai, Bengaluru and Kolkata.
Paul Gibbons is an English businessman. He co-founded the magazine Auto Trader and its parent company Hurst Publishing alongside John Madejski. He has appeared on the Sunday Times Rich List in recent years.
Native advertising, also called sponsored content, partner content, and branded journalism, is a type of paid advertising that appears in the style and format of the content near the advertisement's placement. It manifests as a post, image, video, article or editorial piece of content. In some cases it functions like an advertorial. The word native refers to this coherence of the content with the other media that appear on the platform.
Pinoy Auto Trader was an online automotive marketplace primarily catered for the Philippine market. It was owned and operated by Netrepreneur Connections Enterprises and was a sister-company of the Philippine buy and sell website Sulit.com.ph. Pinoy Auto Trader was primarily a business-to-consumer (B2C) website.
Says Sdn Bhd is a company based in Petaling Jaya, Malaysia, that operates the web site says
Exchange and Mart is an online classified advertising website, owned by Newsquest Media Group. Exchange and Mart specialises in new and used motor vehicles, including commercial vehicles, motorcycles, caravans and motorhomes and caters for private sellers, as well as motor retailers. It was a printed publication from 1868 until 2009.
The Auto Channel (TACH) is an American automotive and transportation themed television network and Internet entity that was founded in 1995. TheAutoChannel.com is based in Louisville, Kentucky and the television network is based in West Palm Beach, Florida. Specific topics covered include new and used vehicles, motor homes and recreational vehicles, hot rods and specialty vehicles, motorcycles, motor sports, repair and maintenance, marine and boating, aviation and space exploration, mass transit and railroading.
Autotrader.co.za is an online automotive classifieds advertising website, which is part of Auto Trader South Africa. The company publishes an automotive classifieds magazine Auto Trader as well. Auto Trader South Africa was previously a subsidiary of the Auto Trader Group. In 2013, the Auto Trader Group sold their South African business, Auto Trader South Africa, which then became a wholly South African-owned business. The autotrader.co.za website is South Africa’s largest automotive marketplace website for buyers and sellers of both new and used cars and other types of vehicles. According to SimilarWeb, autotrader.co.za is South Africa's largest website in their Autos and Vehicles category.
References
- ↑ "6 Motoring Resources in Malaysia". expatgomalaysia.com. 27 August 2013. Retrieved 19 April 2014.
- ↑ "Five simple ways to reduce fuel cost – Business News | The Star Online". The Star. Malaysia. Archived from the original on 27 February 2015. Retrieved 19 April 2014.
- ↑ "PROTO [IR Information] News Release". proto-g.co.jp. Retrieved 19 April 2014.
- ↑ "Printed Custom Vinyl Stickers" . Retrieved 21 November 2023.
- ↑ "Asia Media Journal – Yahoo Malaysia Pens Content Deal With Motor Trader". Archived from the original on 15 February 2013. Retrieved 19 April 2014.
- ↑ "Latest Autos News | Auto News Headlines – Yahoo Malaysia News". Yahoo! News. Retrieved 19 April 2014.
- ↑ "Motor Trader | adQrate Media Exchange". adqrate.com. Retrieved 19 April 2014.
- ↑ Advertising + Marketing annual Magazine of the Year survey 2013
- ↑ "Lighthouse Independent Media | Advertising + Marketing magazine (Malaysia)". lighthouse-media.com. Retrieved 19 April 2014.
- ↑ "Malaysian's Ignite Online Passion For Car Culture". marketingmagazine.com.my. Retrieved 19 April 2014.
- ↑ "Media Coverage – Effective Measure". effectivemeasure.com. Archived from the original on 7 April 2014. Retrieved 19 April 2014.