History
Giese and his father Arnold realized there had to be a quicker, more convenient way to get an oil change than having to make an appointment with a garage or dealership.
In 1976, they opened the first Mr. Lube location in Edmonton and by 1984 they initiated a franchise program, thus entering a period of major expansion.
Mr. Lube has since become one of Canada's largest quick lube brand [1] with approximately 170 locations in all provinces except Prince Edward Island.
In the decades after its founding as an oil-change specialist, Mr. Lube gradually expanded into a broader preventative-maintenance model. By 2022, franchise materials were already describing technicians as offering “a full range of fast maintenance services, from batteries to belts to spark plugs to tires,” indicating that tire sales and related tire services had become a standard part of the system’s offering by that time. [2]
In the early 2020s the chain undertook a rebranding to Mr. Lube + Tires, with company leadership stating that more than half of system-wide revenue now comes from non–oil-change work, including tire sales and repair, and explicitly linking the emphasis on tires to anticipated growth in electric-vehicle use and associated tire wear. [3] The brand now promotes dedicated Electric Vehicles and EV Tires service lines on its corporate site, positioning EV maintenance and EV-specific tire selection as established parts of its offering, although it has not publicly disclosed the exact year these EV services were first introduced.
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