Mrs Eaves

Last updated
MrsEaves.png
Category Serif
Classification Transitional
Designer(s) Zuzana Licko
John Baskerville
John Handy
Foundry Emigre
VariationsMrs Eaves XL, Mr Eaves

Mrs Eaves is a transitional serif typeface designed by Zuzana Licko in 1996. It is a variant of Baskerville, which was designed in Birmingham, England, in the 1750s. Mrs Eaves adapts Baskerville for use in display contexts, such as headings and book blurbs, through the use of a low x-height and a range of unusual combined characters or ligatures.

Contents

Mrs Eaves was released by Emigre, a type foundry run by Licko and husband Rudy VanderLans, and has been joined by an 'XL' version for body text, as well as Mr Eaves, a sans-serif companion. [1]

Description

Mrs Eaves is named after Sarah Eaves, the woman who became John Baskerville's wife. Like his typefaces, John Baskerville was, himself, a controversial character. As Baskerville was setting up his printing and type business, he hired Sarah Eaves as his live-in housekeeper; eventually, her husband Richard abandoned her and their five children, and Mrs Eaves became Baskerville's mistress and eventual helpmate with typesetting and printing. She married Baskerville within a month of her estranged husband's death. Selection of the name Mrs Eaves honors one of the forgotten women in the history of typography. [2]

Stylistically, Mrs Eaves is a revival of the Baskerville typefaces cut for Baskerville by John Handy. Like Baskerville, Mrs Eaves has a near vertical stress, departing from the old-style model. Identifying characters, similar to Baskerville's types, are the lowercase g with its open lower counter and swashlike ear. Both the roman and italic uppercase Q have a flowing swashlike tail. The uppercase C has serifs at top and bottom; there is no serif at the apex of the central junction in uppercase W; and the uppercase G has a sharp spur suggesting a vestigial serif.

Licko's design is unorthodox and not a pure revival. In creating it, she was influenced by how it would be printed by contrast to printing in Baskerville's time: considering the flatness of offset lithography in comparison to letterpress printing, and the resolution of set devices and on-screen display. The overall stroke weight of Mrs Eaves is considerably heavier than most other revivals, countering the often anemic reproduction of smaller point sizes in other digital revivals of Baskerville, and restoring some of the feeling of letterpress printing's unpredictability. To compensate for this and create a brighter-looking page, Licko lowered the x-height, reducing the amount of space taken up by ink on the page.

Issue 38, The Authentic Issue, saw the first extensive use of Mrs Eaves in Emigre Magazine.

In an interview featured in Eye (No. 43, Vol. 11, Spring 2002), Licko explained why she thought Mrs Eaves was a successful typeface:

I think Mrs Eaves was a mix of just enough tradition with an updated twist. It’s familiar enough to be friendly, yet different enough to be interesting. Due to its relatively wide proportions, as compared with the original Baskerville, it’s useful for giving presence to small amounts of text such as poetry, or for elegant headlines and for use in print ads. It makes the reader slow down a bit and contemplate the message. [3]

Licko also designed a set of Petite Caps for Mrs Eaves, which were lower in height than regular Small Caps to accommodate the small x-height. This was the first typeface family to have a Petite Caps font and it became a feature in the OpenType specifications. [4]

Derivatives

Several derivatives of Mrs Eaves have been released. These include Mrs Eaves XL (2009), a tighter derivative with a higher x-height intended for body text, and Mr Eaves and Mr Eaves XL, a sans-serif design similar to Johnston and Gill Sans.

Mrs Eaves XL was intended to provide a solution to a common criticism of Mrs Eaves' original release: its very loose and uneven spacing, which makes Mrs Eaves unsuitable for body text. Emigre noted themselves that "The spacing is generally too loose for large bodies of text, it sort of rambles along ... Economy of space was not one of the goals behind the original Mrs Eaves design." [5]

Mr Eaves was released in both regular and XL designs, matching the original Mrs Eaves and Mrs Eaves XL. Both heights were released in two widths: regular and narrow, and in two styles: Sans, a humanist design closest to the original serif model, and a more simplified Modern design resembling geometric sans-serif fonts like Futura. [6] [7]

Ligatures

Mrs Eaves is particularly well known for its range of ligatures, ranging from the common to the fanciful and including intertwined and swash designs. Ligatures in all variants of Mrs Eaves include the standard fi, ffi, and fl ligatures, as well as the classic eighteenth-century ct and st ligatures and others with no historical precedent. These have been released in a variety of formats: originally ligatures were released in separate expert set fonts; more recently they are issued as stylistic alternates using the OpenType format. A Just Ligatures variant is available in roman and italic. The OpenType format fonts also contain all 213 ligatures. [8]

Identifying characteristics

Prominent uses

The WordPress logotype is set in Mrs Eaves. [9] It is also used for the titles (but not author names) on the covers and spines of the current Penguin Classics from Penguin Books.

Blacktree's Quicksilver wordmark uses Mrs Eaves. Roman and petite caps.

Bowdoin College uses Mrs Eaves in the college wordmark and in many other official materials.

Logo of Mandate Pictures.

Radiohead's 2003 album Hail to the Thief prominently used Mrs Eaves in its related artwork.

NBC's For Love or Money .

The body text from the published Browne Review.

Coldplay uses the font currently in their logo along with any other promotional artwork related to their 2015 album A Head Full Of Dreams .

mewithoutYou, a punk rock band from Philadelphia, use the font for every release, including their logo.

Related Research Articles

<span class="mw-page-title-main">Typeface</span> Set of characters that share common design features

A typeface is the design of lettering that can include variations in size, weight, slope, width, and so on. Each of these variations of the typeface is a font.

<span class="mw-page-title-main">Bodoni</span> Typeface

Bodoni is the name given to the serif typefaces first designed by Giambattista Bodoni (1740–1813) in the late eighteenth century and frequently revived since. Bodoni's typefaces are classified as Didone or modern. Bodoni followed the ideas of John Baskerville, as found in the printing type Baskerville—increased stroke contrast reflecting developing printing technology and a more vertical axis—but he took them to a more extreme conclusion. Bodoni had a long career and his designs changed and varied, ending with a typeface of a slightly condensed underlying structure with flat, unbracketed serifs, extreme contrast between thick and thin strokes, and an overall geometric construction.

<span class="mw-page-title-main">Futura (typeface)</span> Geometric sans-serif typeface

Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. It was designed as a contribution on the New Frankfurt-project. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period. It was developed as a typeface by the Bauer Type Foundry, in competition with Ludwig & Mayer's seminal Erbar typeface of 1926.

<span class="mw-page-title-main">Emigre Fonts</span> American type foundry

Emigre, Inc., doing business as Emigre Fonts, is a digital type foundry based in Berkeley, California, that was founded in 1985 by husband-and-wife team Rudy VanderLans and Zuzana Licko. The type foundry grew out of Emigre magazine, a publication founded by VanderLans and two Dutch friends who met in San Francisco, CA in 1984. Note that unlike the word émigré, Emigre is officially spelled without accents.

<span class="mw-page-title-main">Gill Sans</span> Humanist sans-serif typeface family developed by Monotype

Gill Sans is a humanist sans-serif typeface designed by Eric Gill and released by the British branch of Monotype from 1928 onwards.

<span class="mw-page-title-main">Lucida</span> Typeface family designed by Charles Bigelow and Kris Holmes in 1984

Lucida is an extended family of related typefaces designed by Charles Bigelow and Kris Holmes and released from 1984 onwards. The family is intended to be extremely legible when printed at small size or displayed on a low-resolution display – hence the name, from 'lucid'.

Zuzana Licko is a Slovak-born American type designer and visual artist known for co-founding Emigre Fonts, a digital type foundry in Berkeley, CA. She has designed and produced numerous digital typefaces including the popular Mrs Eaves, Modula, Filosofia, and Matrix. As a corresponding interest she also creates ceramic sculptures, textile prints and jacquard weavings.

<span class="mw-page-title-main">Small caps</span> Lowercase characters that resemble uppercase letters except smaller in height

In typography, small caps are characters typeset with glyphs that resemble uppercase letters (capitals) but reduced in height and weight close to the surrounding lowercase letters or text figures. This is technically not a case-transformation, but a substitution of glyphs, although the effect is often approximated by case-transformation and scaling. Small caps are used in running text as a form of emphasis that is less dominant than all uppercase text, and as a method of emphasis or distinctiveness for text alongside or instead of italics, or when boldface is inappropriate. For example, the text "Text in small caps" appears as Text in small caps in small caps. Small caps can be used to draw attention to the opening phrase or line of a new section of text, or to provide an additional style in a dictionary entry where many parts must be typographically differentiated.

x-height Measurement of letters in a typeface

In typography, the x-height, or corpus size, is the distance between the baseline and the mean line of lowercase letters in a typeface. Typically, this is the height of the letter x in the font, as well as the letters v, w, and z. One of the most important dimensions of a font, x-height defines how high lowercase letters without ascenders are compared to the cap height of uppercase letters.

<span class="mw-page-title-main">Trebuchet MS</span> Digital sans-serif typeface family

Trebuchet MS is a humanist sans-serif typeface that Vincent Connare designed for Microsoft Corporation in 1996. Trebuchet MS was the font used for the window titles in the Windows XP default theme, succeeding MS Sans Serif and Tahoma. Released free of charge by Microsoft as part of their core fonts for the Web package, it remained one of the most popular body text fonts on webpages as of 2009.

<span class="mw-page-title-main">Caslon</span> Typeface with serifs

Caslon is the name given to serif typefaces designed by William Caslon I (c. 1692–1766) in London, or inspired by his work.

<span class="mw-page-title-main">Font</span> Particular size, weight and style of a typeface

In metal typesetting, a font is a particular size, weight and style of a typeface. Each font is a matched set of type, with a piece for each glyph. A typeface consists of a range of such fonts that shared an overall design.

<span class="mw-page-title-main">Baskerville</span> Transitional serif typeface designed in the 1750s

Baskerville is a serif typeface designed in the 1750s by John Baskerville (1706–1775) in Birmingham, England, and cut into metal by punchcutter John Handy. Baskerville is classified as a transitional typeface, intended as a refinement of what are now called old-style typefaces of the period, especially those of his most eminent contemporary, William Caslon.

<span class="mw-page-title-main">Swash (typography)</span> Typographical flourish found on some letterforms, particularly in italics

A swash is a typographical flourish, such as an exaggerated serif, terminal, tail, entry stroke, etc., on a glyph. The use of swash characters dates back to at least the 16th century, as they can be seen in Ludovico Vicentino degli Arrighi's La Operina, which is dated 1522. As with italic type in general, they were inspired by the conventions of period handwriting. Arrighi's designs influenced designers in Italy and particularly in France.

<span class="mw-page-title-main">History of Western typography</span> Aspect of history

Modern typographers view typography as a craft with a very long history tracing its origins back to the first punches and dies used to make seals and coinage currency in ancient times. The basic elements of typography are at least as old as civilization and the earliest writing systems—a series of key developments that were eventually drawn together into one systematic craft. While woodblock printing and movable type had precedents in East Asia, typography in the Western world developed after the invention of the printing press by Johannes Gutenberg in the mid-15th century. The initial spread of printing throughout Germany and Italy led to the enduring legacy and continued use of blackletter, roman, and italic types.

<span class="mw-page-title-main">Benton Sans</span> Typeface

Benton Sans is a digital typeface family begun by Tobias Frere-Jones in 1995, and expanded by Cyrus Highsmith of Font Bureau. It is based on the sans-serif typefaces designed for American Type Founders by Morris Fuller Benton around the beginning of the twentieth century in the industrial or grotesque style. It was a reworked version of Benton Gothic developed for various corporate customers, under Frere-Jones's guidance. In developing the typeface, Frere-Jones studied drawings of Morris Fuller Benton's 1908 typeface News Gothic at the Smithsonian Institution. The typeface began as a proprietary type, initially titled MSL Gothic, for Martha Stewart Living magazine and the website for Martha Stewart Living Omnimedia. As Benton Gothic, there are 7 weights from Thin to Black and only 2 widths.

<span class="mw-page-title-main">Electra (typeface)</span> Typeface

Electra is a serif typeface designed by William Addison Dwiggins and published by the Mergenthaler Linotype Company from 1935 onwards. A book face intended for body text, Dwiggins described the design as intended to be a 'modern roman type letter' with 'personality', avoiding direct revival of any historical model. He therefore chose the name Electra to suggest electricity and crisp modernity, "like metal shavings coming off a lathe".

<span class="mw-page-title-main">Triplex (typeface)</span> Typeface

The Triplex type font style is a typeface designed by Zuzana Licko and John Downer in 1985 and 1989. It is distributed by Emigre. It is used by Avex & Prezi for its logo. It was also used as the typeface for Disney Channel from 1997-2002. It has both Sans-serif and Serif variation.

<span class="mw-page-title-main">Display typeface</span> Font that is used at large sizes for headings

A display typeface is a typeface that is intended for use at large sizes for headings, rather than for extended passages of body text.

<span class="mw-page-title-main">Filosofia</span> Serif typeface

Filosofia is a serif typeface designed by Zuzana Licko and released by Emigre Fonts in 1996. It is a revival of Italian type designer Giambattista Bodoni's late eighteenth century typeface, Bodoni.

References

  1. Lupton, E. (2004). Thinking with Type: A Critical Guide for Designers, Writers, Editers, and Students. New York, Princeton Architectural Press.
  2. Shaw, Paul (1996). "Baskerville Revisited". Print. 50: 28D.
  3. Eye, Number 43, Volume 11, Spring 2002.
  4. "Petite Caps, anyone?". TypeDrawers. Retrieved 2021-03-31.
  5. "Introducing Mrs Eaves XL" (PDF). Emigre. Retrieved 6 November 2014.
  6. "Mr Eaves". Emigre Fonts. Retrieved 6 November 2014.
  7. "Mr Eaves specimen". Emigre. Archived from the original on 4 March 2016. Retrieved 6 November 2014.
  8. "Mrs Eaves Design Information: Emigre Fonts". Emigre.com. Retrieved 2012-08-13.
  9. "WordPress › About » Logos and Graphics". Wordpress.org. Retrieved 2012-08-13.

Further reading