Rudy VanderLans | |
---|---|
Born | Ruud van der Lans 1955 Voorburg, The Netherlands |
Education | Royal Academy of Art, The Hague (KABK) |
Known for | Graphic design |
Notable work | Emigre |
Movement | Postmodernism |
Rudy VanderLans [1] [2] (born 1955, Voorburg) is a Dutch graphic designer, photographer, and the co-founder of Emigre Fonts with his wife Zuzana Licko. Emigre Fonts is an independent type foundry in Berkeley, CA. [3] He was also the art director and editor of Emigre magazine, the journal devoted to visual communications from 1984 to 2005. [4] Since arriving in California in 1981, he has been photographing his adoptive Golden State as an ongoing side project. He has authored a total of 11 photo books on the topic, and staged two solo exhibits at Gallery 16 in San Francisco.
VanderLans studied graphic design at the Royal Academy of Art in the Hague (KABK) and graduated in 1979. He worked as an apprentice designer at Wim Crouwel's Total Design in Amsterdam and as a junior designer at Form Vijf and Tel Design in The Hague. In 1981, he moved to California and studied photography at the University of California, Berkeley where he met Licko. [5]
VanderLans was first introduced to type design while at KABK, where the well-known Dutch type designer and teacher Gerrit Noordzij had started an ambitious and influential type and lettering program in 1970. When asked in 2001 for a contribution to a Noordzij tribute, VanderLans wrote: “Noordzij is a very distant memory for me. Although any wisdom regarding type that I carry with me must have come from him. [6]
From 1983–85, he worked as a graphic designer and illustrator in the art department at the San Francisco Chronicle newspaper.
VanderLans has received honorary Doctor of Arts degrees from Rhode Island School of Design (2004) and California Institute of the Arts in Valencia, California (2005).
From 1984 until 2005 VanderLans published, edited, and designed Emigre magazine, a quarterly publication devoted to visual communication and known for its inclusion of design discourse. Andrew Blauvelt, whose writing often occurred in the magazine, wrote that "Emigre covered emerging graphic designers and typographers seldom profiled in typical industry publications. It also published spirited design criticism in its pages–finding itself to be both the message and the messenger of many debates.” [7]
Licko and VanderLans were early adopters of the personal computer, and Emigre's launch coincided with the release of the Macintosh computer. They used the new technology to create some of the first digital layouts and typeface designs. Their experimental design aesthetics earned them equal amounts of praise and criticism in the 1990s.
Exposure of Zuzana Licko's fonts through the magazine led to VanderLans and Licko founding Emigre Fonts in 1985. VanderLans’ main contribution to Emigre Fonts continue to be his type specimen designs. In a review of the book Emigre Fonts: Type Specimens 1986-2016, critic Kenneth FitzGerald remarked that “Emigre’s specimens are notable for the negotiation of practical considerations and creative idealism—the essence of all graphic design. They demonstrate an adept dovetailing of these concerns, crafting a format that stimulates desire then provides an efficient vehicle for satisfying it. A balance is struck between providing an enthusing context for the type while not overwhelming it. Though far from 'neutral,' the framework is evocative and clear.” [8]
As a parallel interest to his design ventures, VanderLans has been photographing the California environment since he moved there from the Netherlands in 1981. He has authored a total of eleven photo books on the topic, and staged two solo exhibits at Gallery 16 in San Francisco.
Photography books
Type design is the art and process of designing typefaces. This involves drawing each letterform using a consistent style. The basic concepts and design variables are described below.
Emigre, Inc., doing business as Emigre Fonts, is a digital type foundry based in Berkeley, California, that was founded in 1985 by husband-and-wife team Rudy VanderLans and Zuzana Licko. The type foundry grew out of Emigre magazine, a publication founded by VanderLans and two Dutch friends who met in San Francisco, CA in 1984. Note that unlike the word émigré, Emigre is officially spelled without accents.
The First Things First 2000 manifesto, launched by Adbusters magazine in 1999, was an updated version of the earlier First Things First manifesto written and published in 1964 by Ken Garland, a British designer.
Frederic William Goudy was an American printer, artist and type designer whose typefaces include Copperplate Gothic, Goudy Old Style and Kennerley. He was one of the most prolific of American type designers and his self-named type continues to be one of the most popular in America.
Emigre was a (mostly) quarterly magazine published from 1984 until 2005 in Berkeley, California, dedicated to visual communication, graphic design, typography, and design criticism. Produced by Rudy VanderLans and Zuzana Licko, Emigre was known for creating some of the first digital layouts and typeface designs. Exposure to Licko's typefaces through the magazine lead to the creation of Emigre Fonts in 1985.
Zuzana Licko is a Slovak-born American type designer and visual artist known for co-founding Emigre Fonts, a digital type foundry in Berkeley, CA. She has designed and produced numerous digital typefaces including the popular Mrs Eaves, Modula, Filosofia, and Matrix. As a corresponding interest she also creates ceramic sculptures and jacquard weavings.
P22 Type Foundry is a digital type foundry and letterpress printing studio based in Rochester, New York. The company was created in 1994 in Buffalo, New York by co-founders Richard Kegler and Carima El-Behairy. The company is best known for its type designs, which have appeared in films and on commercial products. The P22 Type Foundry retail font collection specializes in historical letterforms inspired by art, history, and science that otherwise have never been available previously in digital form. P22 works with museums and foundations to ensure the development of accurate historical typefaces, and with private clients to create custom bespoke fonts.
Mrs Eaves is a transitional serif typeface designed by Zuzana Licko in 1996. It is a variant of Baskerville, which was designed in Birmingham, England, in the 1750s. Mrs Eaves adapts Baskerville for use in display contexts, such as headings and book blurbs, through the use of a low x-height and a range of unusual combined characters or ligatures.
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Martin Majoor is a Dutch type designer and graphic designer. As of 2006, he had worked since 1997 in both Arnhem, Netherlands, and Warsaw, Poland.
Gerrit Noordzij was a Dutch typographer, typeface designer, and author. He started teaching letters and calligraphy at the Royal Academy of Art in The Hague in 1960. Motivated to make type accessible to his students, he identified the stroke of the pen as the central idea in the making of letter forms. What began as a method to make his students into better graphic designers grew, in various iterations and publications, into a comprehensive approach to type design. The contrast cube became an iconic model of his ideas. Noordzij recognised the possibilities of the computer in type design early on. He encouraged his students to not only study the pens and their shapes, but also adopt a critical view on making digital tools. By the time Noordzij retired in 1990, his methods were in use in type classes and workshops all over the world. His book The Stroke has been translated in English, German, French, Italian, Spanish, Portuguese, Korean, Croatian and Russian. And of course, it has been the practical and theoretical foundation of the KABK TypeMedia master for over twenty years.
The Gerrit Noordzij Prize is given to type designers and typographers for extraordinary contributions to the fields of type design, typography and type education. The prize, initiated by Anno Fekkes during the 1996 ATypI conference in The Hague, is awarded every three years by the Royal Academy of Art in The Hague together with the Museum Meermanno, under the auspices of the Dr. P.A. Tiele Trust. The prize is named after Gerrit Noordzij, who was a professor of typeface design at the Royal Academy of Art. For the continuity of the prize, the Gerrit Noordzij Fund was created.
Template Gothic is an experimental, sans-serif typeface designed by Barry Deck in 1989. It was not commercially released until type designer Rudy VanderLans was exposed to the font, when Deck's California Institute of the Arts graduate class visited his studio. In 1991, it was released by Emigre, a type foundry, of which VanderLans was a co-founder. In 1992, Deck developed a serif variation of the font.
Cyrus Highsmith is an American typeface designer, illustrator, and author.
Filosofia is a serif typeface designed by Zuzana Licko and released by Emigre Fonts in 1996. It is a revival of Italian type designer Giambattista Bodoni's late eighteenth century typeface, Bodoni.
Just van Rossum is a Dutch typeface designer, software developer, and professor at the Royal Academy of Art in the Hague. He is the co-founder of design firm, LettError, along with Erik van Blokland. Just van Rossum is the younger brother of Guido van Rossum, creator of the Python programming language.
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