Letterform Archive

Last updated
Letterform Archive
Location map San Francisco County.png
Red pog.svg
Location within San Francisco County
Established2014
Location2325 Third St Floor 4R
San Francisco, CA 94107
Coordinates 37°45′36″N122°23′18″W / 37.7601°N 122.3883°W / 37.7601; -122.3883
FounderRob Saunders
Website https://letterformarchive.org

Letterform Archive is a non-profit museum and special collections library in San Francisco, California dedicated to collecting materials on the history of lettering, typography, printing, and graphic design. [1] [2] [3] It is curated by graphic designer Rob Saunders, who founded the museum with his private collection of "books, periodicals, maquettes, posters, and other ephemera" in 2014. [2] The museum opened in February 2015 with 15,000 items. [3] [4] It moved to a larger space in 2020. [5] [6] Guests can visit the gallery exhibition during regular open hours, or schedule tours or research visits by appointment. [7] [8]

Contents

Collection

As of 2020, the Archive’s collection totals over 100,000 items. [3] The Archive acquired the private collection of Dutch collector Jan Tholenaar in 2015. [2] In 2016, the Archive acquired over 200 wood type prints from local printer and typographer Jack Stauffacher. Emigre Graphics also donated a large collection of their work, including interviews, printed sheets, posters, paste ups, ephemera, and the entire collection of Emigre magazine, that year. [9]

The Archive launched their digital archive of nearly 1,500 works and 9,000 images to the general public in 2019. [10] [11]

Exhibitions

The Archive presented the “Without Type: The Dynamism of Handmade Letters” exhibit with the San Francisco Center for the Book from January 22 to April 3, 2016. [12]

In 2020, the Archive moved to the Dogpatch neighborhood of San Francisco. The custom-built, expanded space at the American Industrial Center complex provided, for the first time, an exhibition gallery where highlights from the collection are on display during regular open hours. The first three shows showcased Bauhaus typography, protest graphics, and graffiti zines. [13]

Publishing

The Archive publishes books about the material in its collection, including: the work of W. A. Dwiggins, as a full-length biography by Bruce Kennett in 2017; [14] the work of Jennifer Morla, written and designed by Morla in 2019; the prints of Jack Stauffacher, edited and designed by Chuck Byrne in 2020; and The Complete Commercial Artist compiling the 1928–1930 Japanese design publication. Letterform Archive Books also include catalogs of exhibitions from the organization’s gallery, including Bauhaus Typography at 100 and Strikethrough: Typographic Messages of Protest. In 2023, the imprint launched a facsimile series starting with Die Fläche (Facsimile Edition): Design and Lettering of the Vienna Secession, 1902–1911. [9] [15]

Education

The Archive has an education program (previously in collaboration with Cooper Union) [16] which includes Type West, a full-year certificate program in typeface design, workshops on lettering and typography, and a lecture series. [17] [18]

The Archive often hosts workshops and lectures. They have previously hosted type workshops by typeface designers Cyrus Highsmith and Sumner Stone, calligraphy workshops with Lynne Yun, and sign painting workshops by Better Letters Co. [1] [19] [8] [20] Visiting lecturers include Irma Boom, Emory Douglas, Steve Heller, Susan Kare, and Saki Mafundikwa. [21] [22]

Related Research Articles

<span class="mw-page-title-main">Graphic design</span> Interdisciplinary branch of design and of the fine arts

Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually.

<span class="mw-page-title-main">William Addison Dwiggins</span>

William Addison Dwiggins, was an American type designer, calligrapher, and book designer. He attained prominence as an illustrator and commercial artist, and he brought to the designing of type and books some of the boldness that he displayed in his advertising work. His work can be described as ornamented and geometric, similar to the Art Moderne and Art Deco styles of the period, using Oriental influences and breaking from the more antiquarian styles of his colleagues and mentors Updike, Cleland and Goudy.

Zuzana Licko is a Slovak-born American type designer and visual artist known for co-founding Emigre Fonts, a digital type foundry in Berkeley, CA. She has designed and produced numerous digital typefaces including the popular Mrs Eaves, Modula, Filosofia, and Matrix. As a corresponding interest she also creates ceramic sculptures and jacquard weavings.

Rudy VanderLans is a Dutch graphic designer, photographer, and the co-founder of Emigre Fonts with his wife Zuzana Licko. Emigre Fonts is an independent type foundry in Berkeley, CA. He was also the art director and editor of Emigre magazine, the legendary journal devoted to visual communications from 1984 to 2005. Since arriving in California in 1981, he has been photographing his adoptive Golden State as an ongoing side project. He has authored a total of 11 photo books on the topic, and staged two solo exhibits at Gallery 16 in San Francisco.

<span class="mw-page-title-main">Rudolf Koch</span> German type designer and calligrapher

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<span class="mw-page-title-main">Ellen Lupton</span> American graphic designer

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<span class="mw-page-title-main">St Bride Library</span> Library in London for printing and typography

St Bride Library is a library in London primarily devoted to printing, book arts, typography and graphic design. The library is housed in the St Bride Foundation Institute in Bride Lane, London EC4, a small street leading south of Fleet Street near its intersection with New Bridge Street, in the City of London. It is centrally located in the area traditionally synonymous with the British Press and once home to many of London's newspaper publishing houses. The Library is named after the nearby church, St Bride's Church, the so-called "Cathedral of Fleet Street". The Bridewell Theatre is the theatre attached to the Foundation.

Jack Werner Stauffacher was an American printer, typographer, educator, and fine book publisher. He owned and operated Greenwood Press, a small book printing press based in the San Francisco Bay Area.

Jennifer Morla is an American graphic designer and professor based in San Francisco. She received the Cooper Hewitt Smithsonian National Design Award in Communication Design in 2017.

<span class="mw-page-title-main">Bauhaus (typeface)</span> Sans-serif geometric typeface

The Bauhaus typeface design is based on Herbert Bayer's 1925 experimental Universal typeface and the Bauhaus aesthetic overall.

<span class="mw-page-title-main">Sumner Stone</span> American typeface designer and graphic artist

Sumner Stone is a typeface designer and graphic artist. He notably designed ITC Stone while working for Adobe. A specimen of ITC Stone is shown at his personal website.

The Rampant Lions Press was a fine letterpress printing firm in Britain, operating from 1924 to 2008. The firm was founded by Will Carter, publishing its first book in 1936, and was continued by his son, Sebastian Carter, from 1966.

Rick Cusick is an American lettering artist, calligrapher, type designer and book designer.

<span class="mw-page-title-main">Louise Fili</span> American graphic designer

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John Lewis (1912–1996) was a Welsh typographer, printer, illustrator and collector of printed ephemera.

<span class="mw-page-title-main">Alan Kitching (typographic artist)</span>

Alan Kitching RDI AGI Hon FRCA is a practitioner of letterpress typographic design and printmaking. Kitching exhibits and lectures across the globe, and is known for his expressive use of wood and metal letterforms in commissions and limited-edition prints.

<span class="mw-page-title-main">Paul Shaw (design historian)</span> American graphic designer and historian

Paul Shaw is an American designer, calligrapher and historian of design who lives in New York City. He has written a book on the history of the design of the New York City Subway system, Helvetica and the New York Subway System: The True (Maybe) Story, on the work of William Addison Dwiggins, and for Print magazine. His book on the New York subway is known as one of the best modern design books. He received the annual SoTA Typography Award of 2019. Paul Shaw is Editor-in-Chief of Codex, Journal of Letterforms and The Eternal Letter Design. His work has won awards from the AIGA Directors Club and the Art Directors Club of New York.

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References

  1. 1 2 Egan, Neil. "Design Desk: A Visit to the Letterform Archive in San Francisco". Chronicle Books Blog. Chronicle Books. Archived from the original on September 18, 2014. Retrieved 27 September 2017.
  2. 1 2 3 Merritt, Susan. "Inside the Letterform Archive, Mecca for San Francisco Design Geeks". AIGA . Retrieved 27 September 2017.
  3. 1 2 3 "About Us". Letterform Archive. Retrieved 25 June 2023.
  4. Stone, Terri. "Saving Design | Create". create.adobe.com. Retrieved 2020-02-29.
  5. "A New Home for Letterform Archive". Letterform Archive. July 3, 2019. Retrieved December 9, 2020.
  6. "We've Moved. Thank You!". Letterform Archive Newsletter. October 13, 2020. Retrieved December 9, 2020.
  7. "Visit". Letterform Archive. Retrieved 2024-01-15.
  8. 1 2 "Letterform Archive". Atlas Obscura. Retrieved 2020-02-29.
  9. 1 2 "Letterform Archive: For the Record". Juxtapoz Magazine. April 19, 2017. Retrieved 2020-02-29.
  10. "The Online Archive Is Now Open to All". letterformarchive.org. Retrieved 2020-07-19.
  11. Lee, Giacomo (December 10, 2018). "A trove of graphic design history is yours in the LFA's new online collection". Digital Arts. Retrieved 2020-02-29.
  12. Zack, Ruskin (2016-01-20). "By the Letter: The Letterform Archive Opens "Without Type"". SF Weekly. Retrieved 2020-02-29.
  13. "Letterform Archive Exhibitions". exhibitions.letterformarchive.org. Retrieved 2024-01-15.
  14. Kennett, Bruce. "W.A. Dwiggins: A Life in Design (prospectus)" (PDF). Letterform Archive. Retrieved 27 September 2017.
  15. "Letterform Archive – Publishing". letterformarchive.org. Retrieved 2024-01-14.
  16. "Type@Cooper West". Cooper Union . Retrieved 27 September 2017.
  17. "Education". Letterform Archive. Retrieved 2 January 2020.
  18. "Events". Letterform Archive. Retrieved 27 September 2017.
  19. "Opening Digital Doors to Letterform Archive | Better Letters". betterletters.co. December 5, 2018. Retrieved 2020-02-29.
  20. "Past Events". Letterform Archive. Retrieved 2024-01-15.
  21. "Letterform Lectures". vimeo.com. Retrieved 2024-01-15.
  22. "Letterform Archive Salon Series". vimeo.com. Retrieved 2024-01-15.