Muck Rack

Last updated

Muck Rack, LLC.
Type of business Private
Type of site
 Software Development, News aggregator
Founded2009;15 years ago (2009)
Headquarters
Miami, Florida
,
U.S.
Area servedWorldwide
Founder(s) Gregory Galant, Lee Semel
CEO Gregory Galant
Key people
IndustryInternet, software
Revenue Increase2.svg US$180 million (2023) [3]
Employees250 (fully employed) (2023) [4]
URL muckrack.com
Advertising AdSense
RegistrationOptional
Users 310 million MAU (February 2023) [5]
Current statusActive

Muck Rack, LLC is a software program that connects public relation offices and journalist listing on social media. It was founded in 2009 by Gregory Galant and Lee Semel. [6] Since 2011, Muck Rack has been a free database for journalists and public relation officers. [7] The database which was launched freely for journalists and subscription based for public relation access is also a news aggregator that indexes news written by a registered journalist from the internet. [8]

Contents

According to "Journalist Magazine", Muck Rack indexes every tweet sent by registered journalists, and if tweets contain a link to an article they have written, that article too is indexed. It also sends a daily email to registered members on what other journalists are talking about on social media. [7]

Company overview

Founded in New York, Muck Rack is currently headquartered in Miami, Florida. [9] The company was founded in 2009 by Gregory Galant and his friend Lee Semel while Galant served as the CEO. [10] [11] The industry was funded by Susquehanna Growth Equity, LLC. [12] In 2023 announced the launch of their AI called, PressPal.ai. [13] Spanning its launch, Muck Rack has been reportedly praised for its credibility and easy work for journalists and PR Agencies. [14]

History

Muck Rack was founded in 2009 by Gregory Galant and Lee Semel and they came from a Brooklyn based company called Sawhorse Media, LLC. [15]

In 2018, Muck Rack became more notable majorly as a news aggregator and a social network for journalist. Natasha Tynes, a journalist and author said that the site allows the users to immediately see who is sharing his/her link by adding a bookmark to the user's browser. [16]

Since 2011, Muck Rack launched a software developing company. [17] In 2023 announced the launch of their AI called, PressPal.ai. [13]

Researches and database

Muck Rack was established for the purpose of collecting information about journalist. It also serve as a database for a user (journalist) and PR agents on subscription. [18] Data collected from Muck Rack are indexed as news aggregate. It helps also in twitter juggling which tells a journalist the top stories on Twitter. [19]

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References

  1. ↑ "Muck Rack Appoints First Ever Chief Marketing Officer". Business Wire via Yahoo finance. July 5, 2023. Archived from the original on March 2, 2024. Retrieved July 5, 2023.
  2. ↑ "Muck Rack, the journalist database, raises $180M in its first outside funding". Tech crunch. September 7, 2022. Archived from the original on December 4, 2023. Retrieved March 1, 2024.
  3. ↑ "Muck Rack Named to Inc. 5000". Business wire. August 15, 2023. Archived from the original on October 2, 2023. Retrieved March 1, 2024.
  4. ↑ "Muck Rack recognized as a Best Company for Remote Workers for a second year by Quartz". Muck Rack News. October 6, 2023. Archived from the original on March 2, 2024. Retrieved March 1, 2024.
  5. ↑ "Muck Rack Monitoring now includes more than 600,000 media outlets, 3.5 million articles a day". www.muckrack.com. Archived from the original on March 27, 2023. Retrieved March 1, 2024.
  6. ↑ "Gregory Galant". Muck Rack, LLC. Archived from the original on January 30, 2024. Retrieved March 1, 2024.
  7. 1 2 Sarah Marshall (September 28, 2012). "How journalists can use Muck Rack as a portfolio platform". journalism.co.uk. Archived from the original on October 3, 2022. Retrieved March 1, 2024. Muck Rack, which now has 10,000 journalists on social media in its database, has recently launched a new portfolio feature for journalists to add links to their work
  8. ↑ Davis, Kim (June 9, 2020). "Muck Rack launches Public Relations Management platform". PR Week. Archived from the original on June 9, 2023. Retrieved March 1, 2024.
  9. ↑ "Muck Rack". CB Insight. Archived from the original on March 2, 2024. Retrieved March 1, 2024.
  10. ↑ Baliva, Zach (August 4, 2023). "Building Muck Rack: How 2 Friends Created an Industry-Leading Platform". Built In. Archived from the original on March 2, 2024. Retrieved March 2, 2024.
  11. ↑ "Greg Galant 05C | Co-Founder and CEO of Muck Rack, Miami, FL". Advancement and Alumni Engagement. Archived from the original on March 5, 2022. Retrieved March 2, 2024.
  12. ↑ "Muck Rack Receives $180 Million Series A Investment From Susquehanna Growth Equity". Business Wire. June 18, 2008. Archived from the original on November 4, 2022. Retrieved March 2, 2024.
  13. 1 2 "Introducing PressPal.ai, an AI-powered tool that surfaces relevant journalists based on press release keywords". Muck Rack (Press release). April 6, 2023. Archived from the original on March 2, 2024. Retrieved March 2, 2024.
  14. ↑ Smart, Michael. "Why I choose Muck Rack over Cision and Meltwater". Michael Smart PR Agency. Archived from the original on March 2, 2024. Retrieved March 2, 2024.
  15. ↑ "Want to Watch the Media Hug Twitter in Real-Time? This Is the Site for You". All Things D. April 16, 2009. Archived from the original on February 15, 2022. Retrieved March 2, 2024.
  16. ↑ Tunes, Natasha (October 30, 2018). "Reporters: Use the Muck Rack bookmarklet to see who shared your news story". International Center for Journalists . Archived from the original on March 2, 2024. Retrieved March 2, 2024.
  17. ↑ "Muck Rack's Global Media Monitoring Now Covers Over 600,000 Outlets". Financial Post. March 21, 2023. Archived from the original on March 2, 2024. Retrieved March 2, 2024.
  18. ↑ "Muck Rack; Now A Good Thing For Journalists". Media Jobs Daily. April 17, 2009. Archived from the original on March 2, 2024. Retrieved March 2, 2024.
  19. ↑ "Muck Rack helps you follow journalists on Twitter". Poynter. April 17, 2009. Archived from the original on February 13, 2014. Retrieved March 2, 2024.

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