Muru-D

Last updated

muru-D
Industry startup accelerator
Founded2013
Founders
Headquarters
Melbourne
,
Australia
Parent Telstra
Website www.muru-d.com

muru-D is the incubation hub [1] of Australian telecommunications company Telstra. To date, over 44 startups have been through its startup accelerator program, with 42 still in operation. [2]

muru-D, stylised with a lowercase 'm', is derived from the Sydney Aboriginal Eora word ‘Muru’, meaning ‘path’, and 'D' standing for digital: ‘path to digital.' [3]

History

muru-D was founded by Annie Parker and Mick Liubinkas in October 2013 after Telstra recognised that it needed to be more involved in the tech startup scene. [4] It was officially opened by former Prime Minister of Australia, Malcolm Turnbull.

In 2015, muru-D expanded operations to Singapore due to its "fast-developing start-up ecosystem, pro-business policies and access to local capital." [5]

At the end of 2016, Annie Parker left muru-D and was replaced by ex-Salesforce executive, Julie Trell. [6] [7]

In 2017, muru-D altered its funding model to be more founder friendly and attract later-stage startups. [8] It also launched its new IoT themed space in Melbourne, based at Telstra's Gurrowa Labs. [9]

References

  1. ↑ "muru-D". Telstra. Retrieved 3 April 2025.
  2. ↑ Mason, Max (9 June 2016). "Telstra's muru-D accelerator is pushing start-ups to think global". The Sydney Morning Herald. Retrieved 29 June 2017.
  3. ↑ "Telstra - Indigenous Australians - Community & Environment". www.telstra.com.au. Retrieved 1 July 2017.
  4. ↑ Cochrane, Nate (22 October 2013). "Telstra hits the start-up road". The Sydney Morning Herald. Retrieved 29 June 2017.
  5. ↑ Redrup, Yolanda (29 April 2015). "Telstra launches muru-D start-up accelerator in Singapore". The Australian Financial Review. Retrieved 29 June 2017.
  6. ↑ Redrup, Yolanda (21 November 2016). "Telstra's muru-D loses co-founder". The Australian. Retrieved 29 June 2017.
  7. ↑ Pash, Chris. "Julie Trell is the new head of Telstra's muru-D". Business Insider Australia. Archived from the original on 14 February 2017. Retrieved 29 June 2017.
  8. ↑ Connolly, Byron. "Muru-D alters funding model to attract more mature firms". CIO. Retrieved 29 June 2017.
  9. ↑ Redrup, Yolanda (2 May 2017). "Telstra launches IoT lab and expands muru-D to Melbourne". The Australian Financial Review. Retrieved 29 June 2017.
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