Type of site | Tourism |
---|---|
Available in | English, Italian, French, Spanish, German, Dutch, Portuguese, Russian |
Owner | TUI Group |
Founder(s) | Alessandro Petazzi, Claudio Bellinzona, Fabio Zecchini, Paolo Giulini |
URL | www |
Commercial | yes |
Launched | 2013 |
Musement is an online platform for activities, tours, museums, shows and art events which launched in March 2014. [1] a service initially focused in Europe and then progressively expanding to the rest of the world. [2] Musement aggregates third-party activities and tickets for users to book online. [3] Tour suppliers have access to upload and manage various activities through the platform. The company's offers are available via website, iOS and Android. Once a customer books an activity, they receive a digital voucher or e-ticket for the reservation which can be saved on their device or printed. The company has four major competitors in this market, Viator (acquired by TripAdvisor), GetYourGuide, Berlin-based startup, [4] Klook, Hong Kong–based startup, and Peek.com, a U.S.-based startup. [5] The headquarters are located in Milan.
Founded in mid-2013, [6] Musement is an Italian-based start-up that secured funding from 360 Capital Partners [7] (previously invested in YOOX, MutuiOnline), Italian Angels for Growth and other investors in September 2013. It closed $10 million in Series B funding in 2016. [8] Musement acquired Triposo in October 2017. [9]
In September 2018, Musement was acquired by TUI Group. [10] [11]
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