Musement

Last updated
Musement
Musement-logo.png
Type of site
 Tourism
Available inEnglish, Italian, French, Spanish, German, Dutch, Portuguese, Russian
Owner TUI Group
Founder(s) Alessandro Petazzi, Claudio Bellinzona, Fabio Zecchini, Paolo Giulini
URL www.musement.com
Commercialyes
Launched2013;11 years ago (2013)

Musement is an online platform for activities, tours, museums, shows and art events which launched in 2013. [1] a service initially focused in Europe and then progressively expanding to the rest of the world. [2] Musement aggregates third-party activities and tickets for users to book online. [3] Tour suppliers have access to upload and manage various activities through the platform. The company's offers are available via website, iOS and Android. Once a customer books an activity, they receive a digital voucher or e-ticket for the reservation which can be saved on their device or printed. The company has four major competitors in this market, Viator (acquired by TripAdvisor), GetYourGuide, Berlin-based startup, [4] Klook, Hong Kong–based startup, and Peek.com, a U.S.-based startup. [5] The headquarters are located in Milan.

Contents

History

Founded in mid-2013, [6] Musement is an Italian-based start-up that secured funding from 360 Capital Partners [7] (previously invested in YOOX, MutuiOnline), Italian Angels for Growth and other investors in September 2013. It closed $10 million in Series B funding in 2016. [8] Musement acquired Triposo in October 2017. [9]

In September 2018, Musement was acquired by TUI Group. [10] [11]

In October 2020, Musement was renamed TUI Musement. [12]

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References

  1. ↑ "Musement raises investment". Startupbusiness . May 13, 2014.
  2. ↑ "Musement: About Us". Musement.
  3. ↑ O'Neil, Sean (June 9, 2014). "Startup pitch: Well funded Musement helps travelers skip queues at top sights". Phocuswire.
  4. ↑ O'Neill, Sean (November 2, 2017). "Tours and Activities Site GetYourGuide Secures a $75 Million Funding Round". Skift .
  5. ↑ O'Neill, Sean (October 11, 2017). "Leading Companies in Tours and Activities Emerge But There Is Still a Vast Sprawl of Competitors Below". Skift .
  6. ↑ "Venture Capital and Startups made in Italy: Musement raises €690k from 360 Capital Partners and IAG (Italian Angels for Growth) to expand internationally". Venturecapitaly. 2013-10-31. Retrieved 2014-06-16.
  7. ↑ "La startup Musement raccoglie 690mila euro". Il Sole 24 ORE. Retrieved 2014-06-16.
  8. ↑ "Musement, a "digital travel companion" and ticketing platform, raises $10M Series B". Techcrunch . November 15, 2016.
  9. ↑ Fox, Linda (10 October 2017). "Consolidation in tours and activities as Musement acquires Triposo". Phocuswire.
  10. ↑ "TUI group acquires italian startup Musement".
  11. ↑ Peltier, Dan (September 14, 2018). "TUI Group Buys Musement as Tours and Activities Sector Stays Hot for Deals". Skift .
  12. ↑ "TUI Destination Experiences diventa TUI Musement".
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