Music Audience Exchange

Last updated

Music Audience Exchange is an American music technology company founded in 2014.

Contents

History

Music Audience Exchange (MAX) was cofounded by Nathan Hanks, [1] Justin Mink, [2] Ryan Whisenhunt, and George Howard in 2014, [1] with its headquarters located in Frisco, Texas. It also works out of offices in New York City and Culver City, California. [3] Hanks is the company’s CEO. [4]

Artist matching

The company engages with bands in order to represent them with large companies or organizations that are targeting specific local demographics, [5] working as a coordinating agent between the artists and companies. [6] Offers from companies are provided to artists, who have can accept or decline the terms. As of 2017, MAX was tracking 2.4 million artists within 900 genres, categorizing fans of each into around 200 different demographic categories. [1] [7] Companies and artists are introduced to each other via the company’s Artist Matching Engine, which utilizes neural networks to map music tastes onto variables such as demographics, psychographics, and purchase behavior. [7] MAX also creates marketing campaigns and live experiences for audience members. [8] [9]

Finances and clients

In 2017 MAX received $6 million in financing [10] from MATH Venture Partners and KDWC Ventures, [1] for a total of $9 million. [11] Companies that MAX has worked with include Twix, Jack Daniel's, [11] McDonald's, [6] Wal-Mart, Coors Light, [12] Ford, [7] and Dr Pepper. [13] The company also hosts artists for live performances in its offices. [14]

Related Research Articles

Frisco, Texas City in Texas, United States

Frisco is a city in Collin and Denton counties in the U.S. state of Texas. It is part of the Dallas–Fort Worth metroplex (DFW) and about 25 miles (40 km) from both Dallas Love Field and Dallas/Fort Worth International Airport. Its population was 200,509 at the 2020 census, with the 2022 estimate placing it at 215,995.

Mayfield (company) Venture capital firm

Mayfield, also known as Mayfield Fund, is a US-based venture capital firm that focuses on early-stage to growth-stage investments in enterprise and consumer technology companies. Founded in 1969 and based in Menlo Park, California, it is one of Silicon Valley's oldest venture capital firms.

Alexander Muse is an American internet entrepreneur who has founded several internet companies including LayerOne, ShopSavvy, Architel, and ViewMarket. His most recent endeavor, Sumo Ventures, invests in early-stage startups.

Texas Health Resources is one of the largest faith-based, nonprofit health systems in the United States and the largest in North Texas in terms of inpatients and outpatients served. The health system includes Texas Health Physicians Group and hospitals under the banners of Texas Health Presbyterian, Texas Health Arlington Memorial, Texas Health Harris Methodist and Texas Health Huguley. Texas Health has affiliated with numerous organizations — from all aspects of the health care industry — to better serve the more than 7 million residents of North Texas. These relationships, along with other major initiatives and quality programs, are supported by Texas Health's more than 350 points of access, 24,000 employees and 6,000 physicians with active staff privileges, with the collective aim to provide employers and consumers in North Texas with more affordable, high-quality and better-coordinated care. Their vision is "partnering with you for a lifetime of health and well-being."

Wix.com Israeli software company

Wix.com Ltd. is an Israeli software company, publicly listed in the US, that provides cloud-based web development services. It allows users to create HTML5 websites and mobile sites through the use of online drag and drop tools. Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, Canada, Germany, India, Ireland, Lithuania, the United States, and Ukraine.

HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. Hubspot was founded by Brian Halligan and Dharmesh Shah in 2006.

Constant Contact, Inc. is an online marketing company, headquartered in Waltham, Massachusetts, with additional offices in Loveland, Colorado; and New York, New York.

ServiceNow American technology company

ServiceNow is an American software company based in Santa Clara, California that develops a cloud computing platform to help companies manage digital workflows for enterprise operations. Founded in 2003 by Fred Luddy, ServiceNow is listed on the New York Stock Exchange and is a constituent of the Russell 1000 Index and S&P 500 Index. In 2018, Forbes magazine named it number one on its list of the world's most innovative companies.

Eventbrite is an American event management and ticketing website. The service allows users to browse, create, and promote local events. The service charges a fee to event organizers in exchange for online ticketing services, unless the event is free.

Atlas Venture is an early-stage venture capital firm that invests in life sciences startup companies in the U.S. Atlas is headquartered in Cambridge, Massachusetts, where the majority of its investments are located. Atlas rolled out its eleventh biotech fund totaling $350 million in June 2017, after closing its tenth fund in April 2015, with $280 million in commitments.

SOSV Venture capital firm

SOSV is a venture capital and investment management firm that provides seed, venture and growth stage funding to startup companies in the technology sector. The company's focus is on accelerating startups via their market specific seed accelerator programs located in Europe, Asia and the USA. SOSV is headquartered in Princeton, New Jersey, with operations in Cork, Ireland, and offices in San Francisco, Shenzhen, Shanghai, Taipei, New York, Cork, and London.

BroadSoft, Inc. is a communication software and service provider that was acquired by Cisco Systems in 2018. BroadSoft was founded in 1998 and completed its initial public offering in 2010, and was headquartered in Maryland. It partners with carriers and large service providers in several countries. BroadSoft’s customers include AT&T, Verizon Communications, Sprint, Charter Communications, Comcast, and Vodafone. The company provides technology for service providers to build cloud-based communications services such as voice, video, web conferencing and team messaging and contextual services.

Gelesis is a biotechnology company located in Boston, Massachusetts that developed the weight loss device Gelesis100 (Plenity) for use in overweight and obesity. The company produces Gelesis100, which is a superabsorbent hydrogel capsule that expands in the stomach, creating a feeling of fullness, helping people reduce the amount of food they eat. The company was founded in 2006 to develop medical devices and treatments for obesity.

Demographics of Dallas–Fort Worth Overview of the demographic profile of Dallas–Fort Worth

As of the 2020 United States census, there were 7,637,387 people. The racial makeup of the MSA was 50.2% White, 15.4% African American, 0.6% Native American, 5.9% Asian, 0.1% Pacific Islander, 10.0% from other races, and 2.4% from two or more races. Hispanic or Latino of any race were 27.5% of the population.

Dynamic Signal is a technology company, offering a mobile-first company communications platform, based in San Bruno, California. Russ Fradin, Steve Heyman and Jim Larrison founded the company in 2010. Fradin is the Chairman of the Board of Dynamic Signal. while Eric Brown serves as CEO.

Fiksu is a provider of mobile marketing technology that helps app and brand marketers reach their target audiences on mobile and CTV. The company's mobile-first platform targets users across an array of channels including social and video networks, real-time bidding (RTB) exchanges, traditional mobile ad networks, and mobile web. Device-level data collections are from the actions mobile app users take, including launches, registrations and purchases. Their accumulation of data now includes billions of app downloads, trillions of mobile marketing events, and profiles of nearly 60 percent of the world's mobile devices. Fiksu works with more than 1,000 clients, including Disney, Coca-Cola, Dunkin' Donuts, EA, and Groupon.

GrocerKey is a Madison, Wisconsin-based company that provides e-commerce software for grocery stores.

Legacy West is a business and cultural district, a lifestyle center in Plano, Texas, bordered on the south by the curving Legacy Drive and Headquarters Drive, on the north by the Sam Rayburn Tollway, on the east by the Dallas North Tollway, and on the west by the exit to Headquarters Drive from Sam Rayburn Tollway. It includes 415,000 square feet of retail, restaurant and office space, a 55,000 square-foot food hall, over 1,300 residential units and a 303-room Renaissance Hotel.

Eniac Ventures is an American seed-stage investment firm. The name stands for Electronic Numerical Integrator And Computer, which was the name of the first electric general purpose computer.

Smartsheet Inc. is an American publicly-listed company that develops and markets the Smartsheet application. As of 2022, it had over 2,600 employees, and is headquartered in Bellevue, Washington The company was founded in the summer of 2005, shortly after co-founder Brent Frei sold his prior company, Onyx Software. Initially it was funded mostly by Frei. About a year after its founding, Smartsheet had raised $4 million in funding and had just nine employees. By early 2012 it had raised $8.2 million in funding over three rounds and hired its first salesperson.

References

  1. 1 2 3 4 "Music Audience Exchange wants to get musicians paid". Techcrunch.com.
  2. ↑ "Terms of Service Violation". Bloomberg.com.
  3. ↑ "Frisco startup MAX drives brand engagement through the power of music". Dallas.crains.com. 5 November 2017.
  4. ↑ "Music matchmaker: Plano startup that connects brands and bands raises $6 million". Dallas News . 2 March 2017.
  5. ↑ "This startup is rocking marketing for the country's biggest bands and brands". Bizjournals.com. Retrieved 22 November 2021.
  6. 1 2 "Music tech is the new music industry". The Drum.
  7. 1 2 3 "New Tool Aims to Connect Brands and Artists Based On Fans' Music Tastes". Billboard.
  8. ↑ "Planning Tomorrow's Platform Markets Today". Medium.com. 8 August 2018.
  9. ↑ Grubbs, Eric (12 February 2018). "Frisco-Based Music Audience Exchange Wants 'To Shake Things Up in Music'". Dallas Observer .
  10. ↑ "Music Audience Exchange Looks To Grow Engineering In LA After Funding". Socaltech.com.
  11. 1 2 "Xconomy: The Right Tune: Marketing Startup Music Audience Exchange Raises $6M". Xconomy.com. 2 March 2017.
  12. ↑ Daniels, Melissa. "Streaming Concerts Is The New Gateway For Brands Into Music". Forbes.com.
  13. ↑ "In An Ever-Changing Music Industry, Cash For Hits Remains A Constant". NPR.org.
  14. ↑ Grubbs, Eric (24 May 2018). "American Idol Contestant Ron Bultongez Dedicates His First EP to City of Plano". Dallas Observer .
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.