NTENT

Last updated
NTENT
FormerlyVertical Search Works
IndustryTechnology
Founded2010
Founders
  • Pat Condo [1]
  • Colin Jeavons
Headquarters,
Key people
Website ntent.com

NTENT is a semantic search and natural language understanding technology company based in New York City. It was founded in 2010 as a result of a merger between Convera Corporation and Firstlight ERA.

Contents

History

NTENT was founded in February 2010 as the result of a merger between Convera Corporation and Firstlight ERA, with roots in semantic search and natural language processing technologies dating back to the early 1980s. [3]

NTENT applied the contextual ad platform technology from Firstlight ERA to enter the advertising sector. [4] Utilizing semantic analysis and advanced targeting capabilities, NTENT partnered with digital publishers, brands, and marketers Meredith Corporation, NBC, Scripps, and Viacom to launch a native, contextual ad platform that automatically matched advertisements to the concept of an article without the need of a complex keyword management, thereby providing end-users with a native advertising experience. [5] [6] [7] [8]

In June 2016, NTENT announced the expansion of its semantic search and natural language processing technologies, including support for the Russian language. This marked a key milestone for NTENT, whose core technology stack has evolved to include branches of Artificial Intelligence (AI) such as machine learning, knowledge representation and natural language understanding, to create a proprietary ontology with the ability to interpret taxonomic relationships and organize concepts regardless of language. [9] [10] [11]

In the autumn of 2016, NTENT further widened its international presence by opening an office in Barcelona. [12] The office operated as a Spanish private limited company. [13] Allegedly due to the COVID-19 recession, all the Spanish office's employees were furloughed in the spring of 2020, and the office eventually went into liquidation. [13] [14]

In Match 2021, NTENT's CEO Pat Condo founded a new company called Seekr Technologies. [15] Since December 2021, NTENT website automatically redirects to Seekr News homepage. [16]

Executive history

Co-founder Pat Condo is the company's CEO and Chairman. [1] In July 2016, Ricardo Baeza-Yates was named as the company's CTO, having come from Yahoo! where he served as the Chief Research Scientist. [2] He held the CTO position at NTENT until 2020. [17]

Technology

NTENT's platform uses enhanced semantic ranking and knowledge base technologies. By applying advanced semantic ranking algorithms across a vast lexicon and custom ontology using machine learning and natural language understanding, NTENT's semantic and knowledge base technologies disambiguate complex queries to detect user intention and deliver relevant results for users. [18]

Related Research Articles

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Cyc is a long-term artificial intelligence project that aims to assemble a comprehensive ontology and knowledge base that spans the basic concepts and rules about how the world works.

<span class="mw-page-title-main">Semantic Web</span> Extension of the Web to facilitate data exchange

The Semantic Web, sometimes known as Web 3.0, is an extension of the World Wide Web through standards set by the World Wide Web Consortium (W3C). The goal of the Semantic Web is to make Internet data machine-readable.

In information science, an ontology encompasses a representation, formal naming, and definitions of the categories, properties, and relations between the concepts, data, or entities that pertain to one, many, or all domains of discourse. More simply, an ontology is a way of showing the properties of a subject area and how they are related, by defining a set of terms and relational expressions that represent the entities in that subject area. The field which studies ontologies so conceived is sometimes referred to as applied ontology.

Yahoo! Japan is a Japanese web portal. It was the most-visited website in Japan, nearing monopolistic status.

Semantic similarity is a metric defined over a set of documents or terms, where the idea of distance between items is based on the likeness of their meaning or semantic content as opposed to lexicographical similarity. These are mathematical tools used to estimate the strength of the semantic relationship between units of language, concepts or instances, through a numerical description obtained according to the comparison of information supporting their meaning or describing their nature. The term semantic similarity is often confused with semantic relatedness. Semantic relatedness includes any relation between two terms, while semantic similarity only includes "is a" relations. For example, "car" is similar to "bus", but is also related to "road" and "driving".

<span class="mw-page-title-main">Ricardo Baeza-Yates</span> Chilean computer scientist

Ricardo A. Baeza-Yates is a Chilean-Catalan-American computer scientist that currently is the Director of Research of the Institute for Experiential AI at Northeastern University in the Silicon Valley campus. He is also part-time professor at Universitat Pompeu Fabra in Barcelona and Universidad de Chile in Santiago. He is an expert member of the Global Partnership on Artificial Intelligence, a member of the Association for Computing Machinery's US Technology Policy Committee as well as IEEE's Ethics Committee.

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<span class="mw-page-title-main">Knowledge graph</span> Type of knowledge base

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References

  1. 1 2 "NTENT Appoints Dan Stickel as New CEO" (Press release). NTENT. 21 July 2015 via BusinessWire.[ self-published source ]
  2. 1 2 "Former Yahoo! Chief Research Scientist Joins NTENT" (Press release). NTENT. 7 July 2016 via BusinessWire.[ self-published source ]
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  13. 1 2 "NTENT-HISPANIA SL - Informe de empresa | DatosCif". www.datoscif.es. Retrieved 2022-05-09.
  14. "BOLETÍN OFICIAL DEL REGISTRO MERCANTIL" (PDF). 29 April 2022.
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  18. Guess, A. R. (22 December 2016). "NTENT Solves Ambiguity with Enhanced Semantic Ranking". Dataversity. Retrieved 22 December 2016.