Napapijri

Last updated
Napapijri
Company type Subsidiary
IndustryFashion
Founded1987;37 years ago (1987)
FounderGiuliana Rosset
Headquarters
Stabio
,
Switzerland
Number of locations
28 (April 2022)
Area served
EMEA
Key people
ProductsApparel, accessories, footwear, outerwear, travel bags
Parent VF Corporation
(2004–present)
Website www.napapijri.com

Napapijri is a clothing brand founded in 1987 in Aosta, Italy. The brand initially gained recognition as a maker of travel bags, utilising waxed cotton canvas borrowed from military field tents.

Contents

History

Napapijri was established in 1987 by Giuliana Rosset, an Italian entrepreneur from the Aosta Valley region. After acquiring Green Sport Monte Bianco S.p.A - a small backpack company - from a Turin artisan, Rosset relocated the headquarters to Quart, where production began with approximately fifteen employees. The Bering Bag, a waxed canvas duffel bag catering to travelers, marked the debut of the Napapijri brand. [1]

In 1990, Napapijri expanded into outerwear with the introduction of the Skidoo Jacket, a lightweight, rain-proof anorak designed for extreme temperatures. [1] In 1995, the launch of the Rainforest Jacket propelled Napapijri into urban fashion, establishing the brand as an iconic presence in the streetwear world. Throughout the 2000s, the brand diversified its offerings, introducing the Napapijri Kids clothing line in 2002, Napapijri footwear in 2007, and opening its first store in Chamonix, France, in 1997.

The U.S.-based clothing manufacturer VF Corporation acquired Napapijri in 2004.

In 2006, Napapijri opened its first store in the USA, in the SoHo in New York City. [2] In 2023 the brand has welcomed Silvia Onofri as its President, [3] and British Designer Christopher Raeburn as its Creative Director. [4]

Description

The name Napapijri is derived from "napapiiri", the Finnish word for Arctic Circle.

Napapijri specializes in producing outerwear with an urban appeal (ex: anorak jacket [5] ). Its distinct visual codes include flap pockets, diagonal neck cuts, bold colors, and the careful choice of durable premium materials. The product range extends from coats and jackets to fleeces and sweatshirts, t-shirts, trousers, bags and accessories, and shoes.

Napapijri collaborated with Karl Lagerfeld (2002), Yoshinori Ono (2010), Martine Rose, [6] Patta, [7] Obey (2024),[ citation needed ] Fiorucci, [8] and Luisa Via Roma.

Commitments

In 2008, Napapijri partnered with photographer/adventurer Sebastian Copeland for the exhibition “Antarctica: The Global Warming” at the Milan store. [9]

In 2015/16, Napapijri replaced animal fur in its products by eco-fur made of synthetic fibers. [10] In 2019 and 2021, the brand introduced a line of circular-based products. [11] Its infinity anorak achieved the gold level Cradle to Cradle certification. [12]

In 2023, the brand worked with marine advocates and conservation filmmakers Alexandra Johnston and Harriet Murphy to create the documentary “Orcas in the Arctic” about the critical role of orcas in the Arctic ecosystem. [13]

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References

  1. 1 2 Soar, Kev (2023-05-30). "We Explored Napapijri's Archive and the Icons Informing Its Future". Highsnobiety. Retrieved 2024-09-23.
  2. ↑ Kuczynski, Alex (2006-08-03). "Heading Down to SoHo for an Arctic Adventure". The New York Times. Retrieved 2024-09-23.
  3. ↑ WW, FashionNetwork com. "Bally's Onofri appointed Brand President of VF-owned Napapijri". FashionNetwork.com. Retrieved 2024-01-11.
  4. ↑ "Napapijri Taps Christopher Raeburn as Global Creative Director". The Business of Fashion. 2023-11-15. Retrieved 2024-01-11.
  5. ↑ Borrás, Daniel (2017-12-07). "¿De dónde sale ese anorak que inunda todas nuestras calles?". GQ España (in European Spanish). Retrieved 2024-08-21.
  6. ↑ "Martine Rose & Napapijri Reveal '90s-Inspired FW18 Collection". Hypebeast. 2018-07-10. Retrieved 2024-01-11.
  7. ↑ "Patta x Napa Is the Antithesis of Silent Streetwear". Highsnobiety. 2021-09-22. Retrieved 2024-01-11.
  8. ↑ "Daniel Fletcher Discusses Fiorucci's "Dazzling Discoteca"-Inspired Napapijri Collaboration". Hypebeast. 2022-01-20. Retrieved 2024-01-11.
  9. ↑ Brouns, Jesse (2007-12-18). "Zin in Antarctica". Weekend (in Dutch). Retrieved 2024-08-21.
  10. ↑ "Napapijri Goes Entirely Fur-Free & Down-Free From FW17". Highsnobiety. 2017-12-06. Retrieved 2024-08-21.
  11. ↑ "Toxin-free, recyclable clothing: Napapijri Circular Series". www.ellenmacarthurfoundation.org. 2021-02-23. Retrieved 2024-08-21.
  12. ↑ "Napapijri's recyclable jackets Cradle to Cradle certified". www.innovationintextiles.com. 2020-07-07. Retrieved 2024-09-23.
  13. ↑ "NAPAPIJRI RACCONTA LA VITA DELLE ORCHE CON IL PROGETTO ORCAS IN THE ARCTIC". Chi è Chi Online (in Italian). 2023-11-07. Retrieved 2024-08-21.
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