National Annenberg Election Survey

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National Annenberg Election Survey (NAES) is the largest academic public opinion survey conducted during the American presidential elections. It is conducted by the Annenberg Public Policy Center at the University of Pennsylvania under the direction of Kathleen Hall Jamieson. The NAES is predicated on the assumption that campaign dynamics matter.

Opinion poll type of survey

An opinion poll, often simply referred to as a poll or a survey, is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.

The Annenberg Public Policy Center (APPC) is a center for the study of public policy at the Annenberg School for Communication at the University of Pennsylvania. It has offices in Washington, D.C. and Philadelphia, where the University of Pennsylvania is located.

University of Pennsylvania Private Ivy League research university in Philadelphia, Pennsylvania

The University of Pennsylvania is a private Ivy League research university in Philadelphia, Pennsylvania. It is one of the nine colonial colleges founded prior to the Declaration of Independence and the first institution of higher learning in the United States to refer to itself as a university. Benjamin Franklin, Penn's founder and first president, advocated an educational program that trained leaders in commerce, government, and public service, similar to a modern liberal arts curriculum.

The NAES was first conducted during the 2000 election. Between November 1999 and January 2001, over 100,000 interviews were conducted with adults in the United States. During the 2004 election (between October 2003 and November 2004), another 100,000 interviews were conducted.

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The 2000 United States presidential election was the 54th quadrennial presidential election held in the States. It was held on Tuesday, November 7, 2000. Republican candidate George W. Bush, the Governor of Texas and the eldest son of the 41st President George H. W. Bush, won the election by defeating Democratic nominee Al Gore, the incumbent vice president. It was the fourth of five presidential elections in which the winning candidate lost the popular vote, and is considered one of the closest elections in US history.

In addition to its largest sample size, the NAES is uniquely suited for the study presidential campaign dynamics because it employs a design called the rolling cross-section (RCS). The survey design protocols for the NAES were written by Canadian political scientist Richard Johnston.

Cross-sectional data, or a cross section of a study population, in statistics and econometrics is a type of data collected by observing many subjects at the same point of time, or without regard to differences in time. Analysis of cross-sectional data usually consists of comparing the differences among the subjects.

The data from these studies are available on a CD included in the book Capturing Campaign Dynamics 2000 & 2004: The National Annenberg Election Survey (University of Pennsylvania Press, 2006).

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