National Cattlemen's Beef Association

Last updated
National Cattlemen's Beef Association
Founded1996;28 years ago (1996) [1]
84-0738973 [1]
Legal status 501(c)(6) trade association [1]
Headquarters9110 East Nichols Avenue, Suite 300,
Centennial, Colorado 80112,
United States
Coordinates 39°34′15″N104°52′57″W / 39.570709°N 104.882381°W / 39.570709; -104.882381
Jerry Bohn [2]
Colin Woodall [3]
Subsidiaries National Cattlemen's Building Corporation,
CATL Fund,
National Cattlemen's Foundation Inc,
National Cattlemen's Association PAC [1]
Revenue (2015)
$61,550,112 [1]
Expenses (2015)$59,995,602 [1]
Employees (2014)
157 [1]
Volunteers (2014)
282 [1]
Website www.beefusa.org

National Cattlemen's Beef Association [4] (NCBA) is an American trade association and lobbying group working for American beef producers.

Contents

Advertising campaign

National Cattlemen's Beef Association is the group responsible for the ad campaign run in the U.S. using the slogan "Beef. It's What's For Dinner". Music from the ballet Rodeo by Aaron Copland is used in the radio and television commercials. On January 21, 2008, Matthew McConaughey became the spokesman of the organization, having taken over from Sam Elliott and the late Jim Davis and Robert Mitchum. The Dinner ad replaced Beef. Real food for real people. James Garner was spokesman until he underwent quintuple heart bypass surgery. [5]

The NCBA has a history of funding and promoting research and content that downplays the link between animal agriculture and climate change. [6] In 2021, the NCBA made false claims about the impact of beef consumption on climate change. The NCBA has disputed that the beef industry contributes to climate change and has even claimed that the beef industry has a beneficial impact on climate change. [7] The NCBA has lobbied against climate and environmental regulations. [8] [6]

Beef Checkoff Assessment

National Cattlemen's Beef Association is funded by membership dues and sponsorships. [4] NCBA also serves as a contractor to the Beef Checkoff on a cost recovery basis. [9] The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. The checkoff assessment became mandatory when the program was approved by 79 percent of producers in a 1988 national referendum vote. [10]

Events

It hosts the Cattle Industry Annual Convention & NCBA Trade Show, the Cattle Industry Summer business Meeting, and multiple other events throughout the year. [11] NCBA also producers the television show Cattlemen to Cattlemen. [12]

Legislation

National Cattlemen's Beef Association supported the Farmers Undertake Environmental Land Stewardship Act, a bill that would require the Environmental Protection Agency to modify the Spill Prevention, Control, and Countermeasure rule, which regulates oil discharges into navigable waters and adjoining shorelines. [13] The rule requires certain farmers to develop an oil spill prevention plan that is certified by a professional engineer and may require them to make infrastructure changes. [13] According to supporters, the bill would "ease the burden placed on farmers and ranchers" by making it easier for smaller farms to self-certify and raising the level of storage capacity under which farms are exempted. [14] National Cattlemen's Beef Association's president said that they were "pleased" that the "bill will keep many of our producers from having to undertake excess costs as a result of the Environmental Protection Agency's overregulation." [14]

In 2013, National Cattlemen's Beef Association supported the Water Rights Protection Act, a bill that would have prevented federal agencies from requiring certain entities to relinquish their water rights to the United States to use public lands. [15] [16]

In 1996, cattle prices decreased substantially, and National Cattlemen's Beef Association lobbied the US federal government for assistance. [17]

See also

Related Research Articles

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<span class="mw-page-title-main">Feedlot</span> An array of pens for feeding livestock for human consumption

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<span class="mw-page-title-main">Flat iron steak</span> Cut of steak

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In the United States, a commodity checkoff program promotes and provides research and information for a particular agricultural commodity without reference to specific producers or brands. It collects funds through a checkoff mechanism that is sometimes called checkoff dollars, from producers of a particular agricultural commodity and uses these funds to promote and do research on that particular commodity. As stated earlier the organizations must promote their commodity in a generic way without reference to a particular producer. Checkoff programs attempt to improve the market position of the covered commodity by expanding markets, increasing demand, and developing new uses and markets. Checkoff programs amount to $750 million per year.

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"Beef. It's What's for Dinner" is an American advertising slogan and campaign aimed at promoting the consumption of beef. The ad campaign was launched in 1992 by the National Livestock and Meat Board and is funded by the Beef Checkoff Program with the creative guidance of VMLY&R.

<span class="mw-page-title-main">Richard F. Cebull</span> American judge (born 1944)

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The Christmas Tree Promotion, Research, and Information Order is a provision of the 2014 U.S. Farm Bill that established a U.S. Department of Agriculture commodity checkoff program for cultivated Christmas trees. The program is funded through a $.15 per tree fee paid by growers. The program creates a marketing program similar to other checkoff programs such as "Got Milk?" or "Beef. It's What's For Dinner". The order was briefly implemented by the U.S. Department of Agriculture's Agricultural Marketing Service in November 2011. After a wave of political criticism the rule that established the program was officially stayed before being passed into law over two years later.

Yolo Land & Cattle Co. is located in Yolo County, California, west of Woodland, California, and near the Blue Ridge Mountains of the California Coast Range. This award winning cattle ranch has been operated by the Stone Family since 1976. Their cow-calf operation consists of 700 Black Angus and Hereford/Angus cows. The ranch also provides a rustic, rural venue for special events such as weddings, meetings, parties and agricultural group tours.

<span class="mw-page-title-main">Farmers Undertake Environmental Land Stewardship Act</span>

The Farmers Undertake Environmental Land Stewardship Act is a bill that would require the Environmental Protection Agency (EPA) to modify the Spill Prevention, Control, and Countermeasure (SPCC) rule, which regulates oil discharges into navigable waters and adjoining shorelines. The rule requires certain farmers to develop an oil spill prevention plan that is certified by a professional engineer and may require them to make infrastructure changes. According to supporters, this bill would "ease the burden placed on farmers and ranchers" by making it easier for smaller farms to self-certify and raising the level of storage capacity under which farms are exempted. These rules apply to any storage units that contain oil, whether petroleum products or animal fats.

<span class="mw-page-title-main">Water Rights Protection Act</span>

The Water Rights Protection Act is a bill that would prevent federal agencies from requiring certain entities to relinquish their water rights to the United States in order to use public lands.

The Canadian Cattlemen's Association is an advocacy group promoting the interests of cow-calf producers, feedlots, and packers in the Canadian beef industry. Throughout its history, the CCA has worked to improve market access for Canadian beef producers and in lobbying efforts with the Canadian government.

Johanns v. Livestock Marketing Association, 544 U.S. 550 (2005), is a First Amendment case of the Supreme Court of the United States. At issue was whether a beef producer could be compelled to contribute to beef industry advertising.

<i>Ranchers-Cattlemen Action Legal Fund v. USDA</i>

Ranchers-Cattlemen Action Legal Fund v. USDA is a challenge to USDA rules that allow Mexican and Canadian beef to be labelled as domestic beef.

<i>Ranchers-Cattlemen Action Legal Fund v. Sonny Perdue</i>

Ranchers-Cattlemen Action Legal Fund v. Sonny Perdue is a case in which plaintiffs allege that checkoff dollars are being used to support Canadian and Mexican beef. Checkoffs are mandatory contributions, from beef producers in this case, which are used for generic industry advertising and research.

The Canadian Beef Check-Off Agency , called the Canadian Beef Cattle Research, Market Development and Promotion Agency until 2017, administers the Canadian Beef Cattle Check-Off.

Kari Underly is an American meat cutter and educator. She is also the CEO of Range, Inc. located in Chicago. Underly has provided classes on how to butcher animals, including creating online training. She has also helped develop software and cuts of meat for the National Cattlemen's Beef Association (NCBA). In 2011 she published The Art of Beef Cutting.

References

  1. 1 2 3 4 5 6 7 8 "Form 990: Return of Organization Exempt from Income Tax". National Cattlemen's Beef Association. September 30, 2015.
  2. "Leadership Team Archived 2017-03-22 at the Wayback Machine ". National Cattlemen's Beef Association. Retrieved March 21, 2017.
  3. "Senior Leadership Team". National Cattlemen's Beef Association. Retrieved March 21, 2017.
  4. 1 2 "About". NCBA. Retrieved 2020-05-20.
  5. Chung, Grace (July 21, 2014). "REMEMBERING JAMES GARNER: ACTOR AND POLAROID SPOKESMAN". Ad Age. Retrieved 11 October 2017.
  6. 1 2 Lazarus, Oliver; McDermid, Sonali; Jacquet, Jennifer (2021-03-25). "The climate responsibilities of industrial meat and dairy producers". Climatic Change. 165 (1): 30. Bibcode:2021ClCh..165...30L. doi:10.1007/s10584-021-03047-7. ISSN   1573-1480. S2CID   232359749.
  7. "Beef Industry Tries to Erase Its Emissions With Fuzzy Methane Math". Bloomberg.com. 2021-10-19. Retrieved 2021-10-22.
  8. Gustin, Georgina (2021-04-02). "Big Meat and Dairy Companies Have Spent Millions Lobbying Against Climate Action, a New Study Finds". Inside Climate News. Retrieved 2022-01-07.
  9. "Beef Checkoff Contractors". Beef Checkoff. Retrieved 2020-05-20.
  10. "About the Beef Checkoff Program". Beef Checkoff. Retrieved 2020-05-20.
  11. "Events". NCBA. Archived from the original on 2020-05-19. Retrieved 2020-05-20.
  12. "Cattlemen to Cattlemen". www.rfdtv.com. Retrieved 2020-05-20.
  13. 1 2 "H.R. 311 - CBO". Congressional Budget Office. 6 November 2013. Retrieved March 10, 2014.
  14. 1 2 "Committee passes legislation to ease burden of SPCC program". High Plains Journal. December 23, 2013. Archived from the original on March 11, 2014. Retrieved March 11, 2014.
  15. "H.R. 3189 - CBO". Congressional Budget Office. 9 December 2013. Retrieved March 11, 2014.
  16. "Urge Congress to Support of the Water Rights Protection Act". National Cattlemen's Beef Association. Archived from the original on February 20, 2014. Retrieved March 12, 2014.
  17. Stout, Hilary; Ingersoll, Bruce. "Clinton approves actions to beef up beef prices". Wall Street Journal. May 1, 1996. p. A2.