 | This article has multiple issues. Please help improve it or discuss these issues on the talk page . (Learn how and when to remove these messages)
|
| National Fruits & Veggies Month | |
|---|---|
| Genre | Public Health Campaign |
| Date(s) | September |
| Frequency | Annual |
| Location(s) | United States |
| Country | United States |
| Years active | 2019–present |
| Inaugurated | 2019 |
| Founder | Produce for Better Health Foundation |
| Most recent | 2025 |
| Activity | Educate about the health benefits of eating fruits and vegetables and celebrate in song and culture how they are grown, distributed, and consumed |
| Patron(s) | No formal patron |
| Sponsor | Produce for Better Health Foundation |
| Website | https://fruitsandveggies.org |
National Fruits & Veggies Month is a national observance and awareness campaign held in the United States during September to educate about the health benefits of eating fruits and vegetables [1] [2] and to celebrate in song and culture how they are grown, distributed, and consumed. [3] The awareness campaign consists of outreach to grocery stores and retailers, schools, and public organizations; outreach to nutritionists and other health professionals; weekly online contests with prizes; social media campaigns and logo wear; and other special events during September to celebrate National Fruits & Veggies Month. They also aim to inspire people to consume fruits and vegetables regularly and to create a more balanced lifestyle. [4] [5] The 'Take the Have a Plant pledge' is to "add one more fruit or vegetable to your routine, every day this month." [6] The year-long initiative centered around 'Have a Plant' involves monthly educational themes to be carried out by their Fruit and Vegetable Ambassadors in Action (FVAA) network. [7]
Contents
The event is sponsored by the Produce for Better Health Foundation (PBH) as part of the PBH Have a Plant Movement, which "aims to transform the way Millennials and Gen Z approach fruits and vegetables to change behaviors and boost consumption" (according to its website). [4] The PBH Have a Plant consumer movement replaces their previous Fruits & Veggies: More Matters public education program. [8] The 2019 NFVM theme was "Have a Plant: Food Rooted in A Better Mood" and is supported with printed and downloadable literature. Since 2022, the byline theme for the event has been "Every Time You Eat, Have A Plant®."
National Nutrition Month, established in 1973 and sponsored by the Academy of Nutrition and Dietetics, follows six months later in March of each year. [9]