National Theatre Owners Association

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The National Theatre Owners Association was an organization of independent theatre owners in the United States founded in 1910. Its chairman was the impresario John Cort. [1] [2]

The NTOA was founded in May of that year by the owners of 1,200 small town theatres and was backed by the Shubert brothers. [3] This act contributed to the Theatrical Syndicate's loss of control over American theatre.

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John Cort was an American impresario; his Cort Circuit was one of the first national theater circuits. Along with John Considine and Alexander Pantages, Cort was one of the Seattle-based entrepreneurs who parlayed their success in the years following the Klondike Gold Rush into an impact on America's national theater scene. While Considine and Pantages focused mainly on vaudeville, Cort focused on legitimate theater. At one time, he owned more legitimate theaters than anyone else in the United States, and he eventually became part of the New York theatrical establishment. His Cort Theatre remains a fixture of Broadway.

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References

  1. "THEATRICAL TRUCE IN THE NORTHWEST; Syndicate and the Independents Agree to Exchange Bookings of Attractions. CONFERENCES IN NEW YORK Theatre Owners' Body Must Meet Before Its Theatres Can Be Thrown Open Unreservedly". The New York Times. 1910-11-02. ISSN   0362-4331 . Retrieved 2023-05-23.
  2. George, Holly (2016-10-26). Show Town: Theater and Culture in the Pacific Northwest, 1890–1920. University of Oklahoma Press. ISBN   978-0-8061-5740-5.
  3. "1,200 THEATRES ARE INDEPENDENT NOW; Managers of South, West, and Northwest Circuits Form "Open-Door" Organization. HAVE $50,000,000 CAPITAL John Cort President of Body Whose Motto Is "Fair Play" – Shuberts Indorse the Movement". The New York Times. 1910-05-08. ISSN   0362-4331 . Retrieved 2023-05-23.