Related Research Articles
A computing platform or digital platform is an environment in which a piece of software is executed. It may be the hardware or the operating system (OS), even a web browser and associated application programming interfaces, or other underlying software, as long as the program code is executed with it. Computing platforms have different abstraction levels, including a computer architecture, an OS, or runtime libraries. A computing platform is the stage on which computer programs can run.
In computing, a private message, personal message, or direct message refers to a private communication sent or received by a user of a private communication channel on any given platform. Unlike public posts, PMs are only viewable by the participants. Though long a function present on IRCs and Internet forums, private channels for PMs have recently grown in popularity due to the increasing demand for privacy and private collaboration on social media.
Social media are interactive technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of social media arise due to the variety of stand-alone and built-in social media services currently available, there are some common features:
- Social media are interactive Web 2.0 Internet-based applications.
- User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media.
- Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.
- Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups.
Mobile social networking is social networking where individuals with similar interests converse and connect with one another through their mobile phone and/or tablet. Much like web-based social networking, mobile social networking occurs in virtual communities.
Keek was a free online social networking service that allowed its users to upload video status updates, which were called "keeks". Users could post keeks to the Keek website using a webcam or via the Keek mobile apps for iPhone, Windows Phone, BlackBerry, or Android. Users could also reply back with text or video comments, known as "keekbacks", and share content to other major social media networks. There was also an embed option so users could embed their keeks into a blog or website.
Social television is the union of television and social media. Millions of people now share their TV experience with other viewers on social media such as Twitter and Facebook using smartphones and tablets. TV networks and rights holders are increasingly sharing video clips on social platforms to monetise engagement and drive tune-in.
Microblogging is an online broadcast medium that exists as a specific form of blogging. A micro-blog differs from a traditional blog in that its content is typically smaller in both actual and aggregated file size. Micro-blogs "allow users to exchange small elements of content such as short sentences, individual images, or video links", which may be the major reason for their popularity. These small messages are sometimes called micro posts.
Seesmic was a suite of freeware web, mobile, and desktop applications which allowed users to simultaneously manage user accounts for multiple social networks, such as Facebook and Twitter.
Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising/digital marketing that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately.
Livestreaming is streaming media simultaneously recorded and broadcast in real-time over the internet. It is often referred to simply as streaming. Non-live media such as video-on-demand, vlogs, and YouTube videos are technically streamed, but not live-streamed. Unlike previous streaming services, livestreaming provides real-time human interaction between live streamers and viewers, facilitating their ability to interact with each other.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial. The word native refers to this coherence of the content with the other media that appear on the platform.
Vine was an American short-form video hosting service where users could share six-second-long looping video clips. It was founded in June 2012; American microblogging website Twitter acquired it in October 2012 before its official release on January 24, 2013. Videos published on Vine's social network could also be shared on different social networking platforms such as Facebook and Twitter. The Vine app was also used to browse videos, along with a group of videos that were uploaded by theme, and hoping that users could "trend" videos. Vine competed with other social media services such as Instagram and Pheed.
Pheed was a mobile pay-per-view technology and social networking service founded by O.D. Kobo, Tony DeNiro, and Phil Haus. In March 2014, 18 months from launch, a subsidiary of América Móvil acquired the service for $40 million in cash and stock.
AJ+ is a social media publisher owned by Al Jazeera Media Network which focuses on news and current affairs. AJ+ is available on its website, YouTube, Facebook, Instagram, and Twitter, with written content on Medium.
Grabyo is a browser-based live video production suite integrated with popular social media platforms such as Facebook, YouTube, Instagram, Snapchat, Twitter and Periscope. The cloud-based technology is used by sports federations and media companies to produce professional-quality live streams and video clips for digital audiences.
Wildfire Interactive Inc, or Wildfire, was a software company that developed a social marketing application that enabled businesses to create, optimize and measure their presence on social networks such as Facebook, Twitter, Pinterest and YouTube. The Redwood City startup was founded in 2008 by Victoria Ransom and Alain Chuard.
Donald Trump's use of social media attracted attention worldwide since he joined Twitter in May 2009. Over nearly twelve years, Trump tweeted around 57,000 times, including about 8,000 times during the 2016 election campaign and over 25,000 times during his presidency. The White House said the tweets should be considered official statements. When Twitter permanently banned Trump from the platform in January 2021 during the final days of his term, his handle @realDonaldTrump had over 88.9 million followers.
Deplatforming, also known as no-platforming, has been defined as an "attempt to boycott a group or individual through removing the platforms used to share information or ideas," or "the action or practice of preventing someone holding views regarded as unacceptable or offensive from contributing to a forum or debate, especially by blocking them on a particular website."
MeWe is a global social media and social networking service owned by Sgrouples, a company based in Los Angeles, California. The site's interface has been described as similar to that of Facebook, although the service describes itself as the "anti-Facebook" due to its focus on data privacy.
References
- ↑ Klein, Matthew (Feb 10, 2015). "What the Rise of Native Video on Facebook & Twitter Means for Brands". Social Times. Retrieved March 6, 2015.
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