New Look (band)

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New Look were a Canadian electronic music duo consisting of husband and wife, Adam Pavao and Sarah Ruba. The band released their first EP 'How's My Hair?' in 2008. Their debut album 'New Look' was recorded in Berlin [1] and released on the record label !K7 on October 10, 2011. It has received critical acclamation from both The Guardian and Vogue. [2] [3] The couple split their time between Toronto, Canada where they have a house and studio, and New York City where Ruba works part-time as a model. [1] In 2010, the band toured with English indie pop band The xx. [2]

Electronic music is music that employs electronic musical instruments, digital instruments and circuitry-based music technology. In general, a distinction can be made between sound produced using electromechanical means, and that produced using electronics only. Electromechanical instruments include mechanical elements, such as strings, hammers, and so on, and electric elements, such as magnetic pickups, power amplifiers and loudspeakers. Examples of electromechanical sound producing devices include the telharmonium, Hammond organ, and the electric guitar, which are typically made loud enough for performers and audiences to hear with an instrument amplifier and speaker cabinet. Pure electronic instruments do not have vibrating strings, hammers, or other sound-producing mechanisms. Devices such as the theremin, synthesizer, and computer can produce electronic sounds.

Berlin Capital of Germany

Berlin is the capital and largest city of Germany by both area and population. Its 3,748,148 (2018) inhabitants make it the second most populous city proper of the European Union after London. The city is one of Germany's 16 federal states. It is surrounded by the state of Brandenburg, and contiguous with its capital, Potsdam. The two cities are at the center of the Berlin-Brandenburg capital region, which is, with about six million inhabitants and an area of more than 30,000 km², Germany's third-largest metropolitan region after the Rhine-Ruhr and Rhine-Main regions.

<i>The Guardian</i> British national daily newspaper

The Guardian is a British daily newspaper. It was founded in 1821 as The Manchester Guardian, and changed its name in 1959. Along with its sister papers The Observer and The Guardian Weekly, the Guardian is part of the Guardian Media Group, owned by the Scott Trust. The trust was created in 1936 to "secure the financial and editorial independence of the Guardian in perpetuity and to safeguard the journalistic freedom and liberal values of the Guardian free from commercial or political interference". The trust was converted into a limited company in 2008, with a constitution written so as to maintain for The Guardian the same protections as were built into the structure of the Scott Trust by its creators. Profits are reinvested in journalism rather than distributed to owners or shareholders.

Contents

New Look's music is influenced by '80s sounds, using keyboards and synthesizers to create what they call 'future pop'. [1] Their style also incorporates aspects of modern electro, pop, dubstep, soul and R&B. [4] Ruba admits being influenced by early experiences of singing in a jazz band while in school. [3] Writing the songs is a collaborative effort, both names being credited with authoring, composing and producing. Ruba provides vocals and synths while Pavao plays keyboards and instrumentals.

Electro is a genre of electronic music and early hip hop directly influenced by the use of the Roland TR-808 drum machines, and funk. Records in the genre typically feature drum machines and heavy electronic sounds, usually without vocals, although if vocals are present they are delivered in a deadpan manner, often through electronic distortion such as vocoding and talkboxing. This is the main distinction between electro and previously prominent genres such as disco, in which the electronic sound was only part of the instrumentation. It also palpably deviates from its predecessor boogie for being less vocal-oriented and more focused on electronic beats produced by drum machines.

Pop music is a genre of popular music that originated in its modern form in the United States and United Kingdom during the mid-1950s. The terms "popular music" and "pop music" are often used interchangeably, although the former describes all music that is popular and includes many diverse styles. "Pop" and "rock" were roughly synonymous terms until the late 1960s, when they became increasingly differentiated from each other.

Dubstep is a genre of electronic dance music that originated in South London in the late 1990s. It is generally characterized by sparse, syncopated rhythmic patterns with prominent sub-bass frequencies and epic breakdowns. The style emerged as an offshoot of UK garage, drawing on a lineage of related styles such as 2-step and dub reggae, as well as jungle, broken beat, and grime. In the United Kingdom, the origins of the genre can be traced back to the growth of the Jamaican sound system party scene in the early 1980s.

Discography

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References

  1. 1 2 3 Francis, Bronya Louise. "DiScover: Canadian "future pop" duo New Look". Drowned in Sound. wOOt! media. Retrieved 21 February 2012.
  2. 1 2 Lester, Paul (14 September 2011). "New band of the day: New Look (No 1,105)". The Guardian. Retrieved 22 February 2012.
  3. 1 2 Campion, Freddie. "Band of the Week: New Look". Vogue. Conde Nast. Retrieved 21 February 2012.
  4. Lester, Paul (14 September 2011). "New band of the day: New Look (No 1,105)". The Guardian. Retrieved 20 February 2012.