A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way. Usually, each information source gets its dedicated area on the page for displaying information ; often, the user can configure which ones to display. Variants of portals include mashups and intranet dashboards for executives and managers. The extent to which content is displayed in a "uniform way" may depend on the intended user and the intended purpose, as well as the diversity of the content. Very often design emphasis is on a certain "metaphor" for configuring and customizing the presentation of the content and the chosen implementation framework or code libraries. In addition, the role of the user in an organization may determine which content can be added to the portal or deleted from the portal configuration.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Alexa Internet, Inc. was a web traffic analysis company based in San Francisco, California. It was founded as an independent company by Brewster Kahle and Bruce Gilliat in 1996. Alexa provided web traffic data, global rankings, and other information on over 30 million websites. It was acquired by Amazon in 1999 for $250 million in stock. Amazon discontinued the Alexa Internet service on May 1, 2022.
Inline linking is the use of a linked object, often an image, on one site by a web page belonging to a second site. One site is said to have an inline link to the other site where the object is located.
Web syndication is making content available from one website to other sites. Most commonly, websites are made available to provide either summaries or full renditions of a website's recently added content. The term may also describe other kinds of content licensing for reuse.
Google News is a news aggregator service developed by Google. It presents a continuous flow of links to articles organized from thousands of publishers and magazines. Google News is available as an app on Android, iOS, and the Web.
BBC News Online is the website of BBC News, the division of the BBC responsible for newsgathering and production. It is one of the most popular news websites, with 1.2 billion website visits in April 2021, as well as being used by 60% of the UK's internet users for news.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Type-in traffic is a term describing visitors landing at a web site by entering a keyword or phrase in the web browser's address bar ; rather than following a hyperlink from another web page, using a browser bookmark, or a search-box search. Type-in traffic is a form of direct navigation and depicts strong brand presence and user familiarity.
Fark is a community website created by Drew Curtis that allows members to comment on a daily batch of news articles and other items from various websites. The site receives many story submissions per day and approximately 100 of them are publicly displayed on the site, spread out over the main page as well as topical tabs that are organized as entertainment, sports, geek, politics and business). Curtis says the stories are selected without intentional political bias, but that he tries to run both far-left and far-right articles.
alluc.ee(pronounced: "all-you-see") was a user-generated online video directory for TV shows, movies, music videos, sport, pornography, anime and cartoons, and later a search engine. Alluc did not host any content itself nor contain any download links; all links were to streaming video sharing websites. Users provided the links in the right category and published links to the site after being reviewed by the administrators. Video hosting sites that were linked to on Alluc included YouTube, Dailymotion, and Veoh, amongst others.
Tagged is a social discovery website based in San Francisco, California, founded in 2004. It allows members to browse the profiles of any other members, and share tags and virtual gifts. Tagged claims it has 300 million members as of 2014. As of September 2011, Quantcast estimates Tagged monthly unique users at 5.9 million in the United States, and 18.6 million globally. Michael Arrington wrote in April 2011 that Tagged is most notable for the ability to grow profitably during the era of Facebook.
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.
A paywall is a method of restricting access to content, with a purchase or a paid subscription, especially news. Beginning in the mid-2010s, newspapers started implementing paywalls on their websites as a way to increase revenue after years of decline in paid print readership and advertising revenue, partly due to the use of ad blockers. In academics, research papers are often subject to a paywall and are available via academic libraries that subscribe.
AVSIM is a nonprofit flight simulation social networking service that focuses on Microsoft Flight Simulator, Prepar3D, and X-Plane. It features a community forum, file library, and product reviews. The website is maintained by a group of volunteers. Bandwidth and equipment are paid for by donations and advertising. It is one of the world's largest flight simulation websites and provides users access to information and add-ons for the flight simulator series of games. On May 12, 2009, the website was attacked by a hacker which resulted in a catastrophic loss of data. AVSIM was able to fully recover from the hack with the help of IT support from around the world.
BT MyPlace is a service that dynamically delivers content and information to people, based on their personal preferences and location. The location-based service is available over BT’s outdoor Wi-Fi network in central London and the West End. It uses the BT Openzone outdoor Wi-Fi network in Westminster.
Similarweb Ltd. is a global software development and data aggregation company specializing in web analytics, web traffic and digital performance. The company has 12 offices worldwide. Similarweb went public on the New York Stock Exchange in May 2021.
Ticketmaster Corp., et al. v. Tickets.Com, Inc. was a 2000 case by the United States District Court for the Central District of California finding that deep linking did not violate the Copyright Act of 1976 because it did not involve direct copying. The decision permitted Tickets.com to place deep links to Ticketmaster.
A number of metrics are available to marketers interested in search engine optimization. Search engines and software creating such metrics all use their own crawled data to derive at a numeric conclusion on a website's organic search potential. Since these metrics can be manipulated, they can never be completely reliable for accurate and truthful results.
Taboola, Inc. is a publicly traded advertising and technology company headquartered in New York City. It provides "content recommendation" adverts on its partner websites.
