Nielsen Norman Group

Last updated

Nielsen Norman Group
Company type Private
Industry
  • Interface design training
  • Technology consulting
FoundedAugust 28, 1998;27 years ago (1998-08-28)(incorporation)
Founders
Headquarters Fremont, California, United States
Number of employees
52
Website www.nngroup.com OOjs UI icon edit-ltr-progressive.svg

The Nielsen Norman Group (NN/g) is an American research and UX design firm providing training, consulting and research services.

The company was founded in Fremont, California, United States in 1998 by Jakob Nielsen and Don Norman. In 2000, Bruce Tognazzini joined the Nielsen Norman Group as a principal. [1]

Jakob Nielsen retired from NN/g in March 2023. [2] Kara Pernice, who joined the company in 2000, was appointed President and CEO on April 1, 2023. Don Norman remains a member of the company's Board of Directors. [3]

The company's work includes eye-tracking research describing the F-shaped reading pattern [4] and an analysis of the interface of Microsoft Windows 8. [5] [6] The group has also conducted analysis of user experience in AI interfaces, mobile devices, [7] [8] [9] and intranets. [10]

References

  1. ↑ "Bruce "Tog" Tognazzini, Principal at Nielsen Norman Group - NN/G". Nielsen Norman Group. December 17, 2015. Archived from the original on December 17, 2015. Retrieved December 17, 2015.
  2. ↑ "On Nielsen's ideas about generative UI for resolving accessibility". Axbom • My Next Heartbeat. March 1, 2024. Retrieved December 20, 2025.
  3. ↑ "Designing for a better world". ai:sight. Retrieved December 20, 2025.
  4. ↑ Nielsen, Jakob (April 16, 2006). "F-Shaped Pattern For Reading Web Content (Original Study)". Nielsen Norman Group. Retrieved November 29, 2025.
  5. ↑ "Windows 8 Start Screen Interface Analyzed By Nielsen Norman Group". The Inquisitr News. Retrieved September 17, 2014.
  6. ↑ "Windows 8 UI 'strategic mistake,' argues design guru". TechWorld. Archived from the original on June 3, 2016. Retrieved September 17, 2014.
  7. ↑ "Nielsen Norman Group Says Mobile User Experience Stinks - Internet2Go - An Opus Research Advisory Service" . Retrieved September 17, 2014.
  8. ↑ "Research shows ways to make iPad apps more user-friendly - CNN.com". Archived from the original on July 11, 2012. Retrieved September 17, 2014.
  9. ↑ Gregg Keizer (June 10, 2013). "Usability, not 'flat' design, key to Monday's iOS refresh". Computerworld. Retrieved September 17, 2014.
  10. ↑ "Nielsen Norman Group Evaluates Intranet Portal Usability - InformationWeek". InformationWeek. Retrieved September 17, 2014.
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