Nizan Guanaes

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Nizan Guanaes
Nizan Guanaes.jpg
Nizan Guanaes, participated in the Global Citizen 2017 event, where the speaker was Barack Obama 44th President of the United States of America, in São Paulo (SP) - Brazil
Born (1958-05-09) May 9, 1958 (age 61)
Salvador, Bahia
NationalityBrazilian
OccupationCo-founder and partner of Grupo ABC - ABC Group
Spouse(s)Donata Meirelles

Nizan Mansur de Carvalho Guanaes Gomes (born May 9, 1958 in Salvador) is a Brazilian advertising executive. [1] [2]

Salvador, Bahia Municipality in Northeast, Brazil

Salvador, also known as São Salvador da Bahia de Todos os Santos is the capital of the Brazilian state of Bahia. With 2.9 million people (2017), it is the largest city proper in the Northeast Region and the 4th largest city proper in the country, after São Paulo, Rio de Janeiro and Brasília.

Contents

He is a co-founder and partner of ABC Group, a holding company that comprises 18 companies with operations ranging from advertising and marketing to content and entertainment. [3] [4] [5] [6] ABC Group is the largest communications holding company in Latin America and the 18th largest communications group in the world, according to Advertising Age. [7] [8]

Advertising form of communication for marketing, typically paid for

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.

Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers. With its focus on the customer, marketing is one of the premier components of business management.

Nizan was voted one of the five most influential Brazilians by Financial Times in 2010; one of the world’s 100 most creative people by Fast Company in 2011 and in 2014, Man of The Year, in Leadership’s category by GQ. [7] [8]

<i>Financial Times</i> Daily broadsheet business newspaper owned by Nikkei Inc. and based in London

The Financial Times (FT) is an English-language international daily newspaper owned by Nikkei Inc, headquartered in London, with a special emphasis on business and economic news.

<i>GQ</i> American magazine

GQ is an international monthly men's magazine based in New York City and founded in 1931. The publication focuses on fashion, style, and culture for men, though articles on food, movies, fitness, sex, music, travel, sports, technology, and books are also featured.

Biography

Nizan Guanaes was born in 1958, in Salvador, Bahia. He studied at Colégio Marista and graduated from Universidade Federal da Bahia with a degree in business administration. He began his career as a copywriter in his home city. Years later, he moved to Rio de Janeiro and worked at Artplan, a Brazilian advertising agency. When he moved to São Paulo in 1985, he built a reputation as a skilled advertising copywriter at DPZ and W/GGK, nowadays W/McCann. [9] [10]

Rio de Janeiro Second-most populous municipality in Brazil

Rio de Janeiro, or simply Rio, is anchor to the Rio de Janeiro metropolitan area and the second-most populous municipality in Brazil and the sixth-most populous in the Americas. Rio de Janeiro is the capital of the state of Rio de Janeiro, Brazil's third-most populous state. Part of the city has been designated as a World Heritage Site, named "Rio de Janeiro: Carioca Landscapes between the Mountain and the Sea", by UNESCO on 1 July 2012 as a Cultural Landscape.

São Paulo Municipality in Brazil

São Paulo is a municipality in the Southeast Region of Brazil. The metropolis is an alpha global city and the most populous city in Brazil, the Western Hemisphere and the Southern Hemisphere, besides being the largest Portuguese-speaking city in the world. The municipality is also the Earth's 11th largest city proper by population. The city is the capital of the surrounding state of São Paulo, the most populous and wealthiest state in Brazil. It exerts strong international influences in commerce, finance, arts and entertainment. The name of the city honors the Apostle, Saint Paul of Tarsus. The city's metropolitan area, the Greater São Paulo, ranks as the most populous in Brazil and the 12th most populous on Earth. The process of conurbation between the metropolitan areas located around the Greater São Paulo created the São Paulo Macrometropolis, a megalopolis with more than 30 million inhabitants, one of the most populous urban agglomerations in the world.

In 1988, he won the Gold Lion award at Cannes Festival for the memorable television advertisement “Hitler,” created for the newspaper Folha de S.Paulo – considered one of the 100 best advertisements of all time. [10] [11] In the next year, he bought and took over DM9, advertising agency of Duda Mendonça. The agency was associated with DDB, becoming DM9DDB in 1997. In 2000, DM9 was acquired by DDB Worldwide. [9] [12]

In the same year, Guanaes founded internet portal iG, the second largest free internet portal in Brazil. [10] Two years later, in 2002, Nizan created ABC Group with business partner João Augusto (Guga) Valente with Icatu Group as an investor. [9]

In 2004, with Oskar Metsavaht, he founded the Association of Entrepreneurs Friends of UNESCO focusing to promote quality public education, culture and conserve the national historical heritage. [13] [14]

Since 2010, Nizan is a member in high level commission of UNAIDS, a program from United Nations (UN) that creates and debates solutions to prevent HIV. [15]

Nizan is also a member of following non-profitable foundations: Clinton Global Initiative, created by Bill Clinton, with the stated mission to "strengthen the capacity of people to meet the challenges of global interdependence"; World Economic Forum, based in Switzerland and committed to engage leaders of society to shape global agendas, including health and environment; Endeavor, that identify valuable entrepreneurs to world’s sustainable growth; and Women in the World Foundation, that helps non-governmental organization (NGOs) offer solutions to build a better life for women and girls. [16] [17] [18] [19] Nizan also contributed to create, in 2011, the Together for Girls,” a project developed to identify and combat sexual violence against girls and its social effects. [18]

Nizan writes in Folha de S.Paulo on Tuesdays, every 14 days, on “Market” session. [20]

Founder of ABC Group

ABC Group was founded by Nizan Guanaes and Guga Valente in March, 2002. The holding company comprises 18 companies such as Africa, DM9DDB, DM9 Rio, DM9 Sul, Escala, Loducca, Morya, Música Comunicação e Marketing, Pereira & O’Dell, b!ferraz, Interbrand, NewStyle, Rocker Heads, Sunset, Agência Tudo and CDN. [21] [22]

In the same year, Nizan founded Africa, middle marketing agency with four partners of DDB Brazil and Icatu Bank. In 2015, Africa is considered one of the ten largest advertising agencies in Brazil. [23]

Recognition

In 2000, Nizan Guanaes received a gold medal in Rio Branco Order given by Brazilian ex-president, Fernando Henrique Cardoso. The Rio Branco Order is a commendation that awards important services and civic virtues in Brazil. [24]

Nizan was voted the Entrepreneur of the Year in Ernst & Young Brazil in 2008. [25] Later that year, through one of his companies, the N-Idéias, he was the mastermind of Rio Summer, a high-summer fashion week. [26]

In 2009, he was chosen the Communication Entrepreneur of the Year by Revista IstoÉ.

In 2010, he was voted one of the five most influential Brazilians by Financial Times. [27]

In the next year, he was nominated one of the most influential professionals in media and marketing by Advertising Age, an American magazine considered one of the most respectful in advertising field. [28]

Also in 2011, he was voted one of the world’s 100 most creative people by Fast Company, an American magazine of business and technology. [29] He was also Ambassador of Good Will by United Nations Educational, Scientific and Cultural Organization (UNESCO), when they recognized his support to vulnerable groups in education and social inclusion. [30]

In 2013, was indicated by Exame magazine as one of the sixteen Brazilians entrepreneurs convicted to make history, as a businessman and creative advertiser. [31]

In 2014, he was the Man of The Year, in Leadership’s category by GQ, an American magazine focused on men’s lifestyle. [7] In the same year he was voted for the third time the most trustworthy advertiser, according to the 13th Research of Reliable Brands, by Seleções magazine and the Brazilian Institute of Public Opinion and Statistics (IBOPE). [22] [32]

In December 2014, he won the Jeca Tatu award at 9th Copywriters Encounter, which awards the Best professionals of Brazilian advertising. [33]

Personal life

Nizan Guanaes has one son, Antonio Guanaes. He is married with Donata Meirelles, fashion director at Vogue Brazil. [34]

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References

  1. ↑ Lauren Wentz (3 January 2011). "Nizan Guanaes, Grupo ABC" (in Portuguese). AdAge. Retrieved 19 March 2015.
  2. ↑ "Nizan e Eike, mais criativos" (in Portuguese). Colunas Revista Época. Retrieved 19 March 2015.
  3. ↑ Lauren Wentz (3 February 2014). "International Agency of the year" (in Portuguese). AdAge. Retrieved 19 March 2015.
  4. ↑ Luísa Melo (18 August 2014). "Como Nizan ergueu grupo ABC" (in Portuguese). Exame. Retrieved 19 March 2015.
  5. ↑ "Nizan Guanaes, grupo ABC" (in Portuguese). FinancialTimes. Retrieved 19 March 2015.
  6. ↑ Luciana Magalhaes (8 July 2014). "Germany confronted by thousands of neymars" (in Portuguese). The Wall Street Journal. Retrieved 19 March 2015.
  7. 1 2 3 Guilherme Manechini (28 November 2014). "Men of the year Nizan Guanaes" (in Portuguese). GQ. Retrieved 19 March 2015.
  8. 1 2 Adriana Mattos (2 May 2012). "Grupo ABC sobe em ranking" (in Portuguese). Valor Econômico. Retrieved 19 March 2015.
  9. 1 2 3 Marcelo Spatafora (18 August 2014). "Como Nizan Guanaes ergueu grupo ABC" (in Portuguese). Exame Abril. Retrieved 19 March 2015.
  10. 1 2 3 Nelson Blecher (30 March 2013). "Nizan Guanaes" (in Portuguese). Época Negócios . Retrieved 19 March 2015.
  11. ↑ Felipe Agnello Ceranto (16 May 2010). "Comercial Hitler" (in Portuguese). PubliStorm. Retrieved 19 March 2015.
  12. ↑ "Nizan Guanaes" (in Portuguese). Palestrantes. Retrieved 19 March 2015.
  13. ↑ "Nizan e Eike, os mais criativos" (in Portuguese). Época. Retrieved 19 March 2015.
  14. ↑ "Nizan sera nomeado embaixador UNESCO" (in Portuguese). Unesco. 23 May 2011. Retrieved 19 March 2015.
  15. ↑ "Líderes prevenção da AIDS" (in Portuguese). Isaude. 22 July 2010. Retrieved 19 March 2015.
  16. ↑ "Nizan Guanaes apresenta Rio Summer" (in Portuguese). Propmark Mercado. 5 August 2008. Retrieved 19 March 2015.
  17. ↑ "Nizan Guanaes" (in Portuguese). WEForum. Retrieved 19 March 2015.
  18. 1 2 "ABC lança Brazilian global leaders" (in Portuguese). Propmark Global. 25 September 2011. Retrieved 19 March 2015.
  19. ↑ "Nizan Guanaes no Clinton Global Initiative" (in Portuguese). IG. 24 September 2014. Retrieved 19 March 2015.
  20. ↑ "Nizan Guanaes" (in Portuguese). Folha Coluna. Retrieved 19 March 2015.
  21. ↑ Márcio Juliboli (17 August 2013). "Nizan Guanaes compra CDN" (in Portuguese). Exame. Retrieved 19 March 2015.
  22. 1 2 "Nizan Guanaes homenageado no Cristal Festival" (in Portuguese). Adnews. 5 November 2014. Retrieved 19 March 2015.
  23. ↑ "Grupo ABC: o ano da consolidação" (in Portuguese). Propaganda Matéria. 5 December 2010. Retrieved 19 March 2015.
  24. ↑ "Ordem de Rio Branco" (in Portuguese). Itamaraty. Retrieved 19 March 2015.
  25. ↑ "Nizan ganha Prêmio Empreendedor do ano" (in Portuguese). Revista Crescer. Retrieved 19 March 2015.
  26. ↑ "Nizan apresenta Rio Summer 2008" (in Portuguese). Propmark. 5 August 2008. Retrieved 19 March 2015.
  27. ↑ Jonathan Wheatley and Vincent Bevins (28 June 2010). "Five influential Brazilians" (in Portuguese). FT. Retrieved 19 March 2015.
  28. ↑ "Adage elege Nizan Guanaes" (in Portuguese). JCR UOL. 7 January 2011. Retrieved 19 March 2015.
  29. ↑ "Nizan e Eike, mais criativos" (in Portuguese). Época Negócios. Retrieved 19 March 2015.
  30. ↑ "O que nos torna humanos" (in Portuguese). Folha. Retrieved 19 March 2015.
  31. ↑ Márcio Juliboni (17 August 2013). "Nizan Guanaes compra CDN" (in Portuguese). Exame. Retrieved 19 March 2015.
  32. ↑ Vinícuis Novaes (28 July 2014). "Profissionais e marcas de confiança" (in Portuguese). UOL. Retrieved 19 March 2015.
  33. ↑ "Nizan recebe prêmio Jeca Tatu" (in Portuguese). Adnews Negócios. 27 November 2014. Retrieved 19 March 2015.
  34. ↑ "A casa de Donata Meirelles e Nizan Guanaes" (in Portuguese). Casa Vogue. 19 December 2011. Retrieved 19 March 2015.
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