Nizan Mansur de Carvalho Guanaes Gomes (born May 9, 1958 in Salvador) is a Brazilian advertising executive. [1] [2]
Salvador, also known as São Salvador da Bahia de Todos os Santos is the capital of the Brazilian state of Bahia. With 2.9 million people (2017), it is the largest city proper in the Northeast Region and the 4th largest city proper in the country, after São Paulo, Rio de Janeiro and Brasília.
He is a co-founder and partner of ABC Group, a holding company that comprises 18 companies with operations ranging from advertising and marketing to content and entertainment. [3] [4] [5] [6] ABC Group is the largest communications holding company in Latin America and the 18th largest communications group in the world, according to Advertising Age. [7] [8]
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.
Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers. With its focus on the customer, marketing is one of the premier components of business management.
Nizan was voted one of the five most influential Brazilians by Financial Times in 2010; one of the world’s 100 most creative people by Fast Company in 2011 and in 2014, Man of The Year, in Leadership’s category by GQ. [7] [8]
The Financial Times (FT) is an English-language international daily newspaper owned by Nikkei Inc, headquartered in London, with a special emphasis on business and economic news.
GQ is an international monthly men's magazine based in New York City and founded in 1931. The publication focuses on fashion, style, and culture for men, though articles on food, movies, fitness, sex, music, travel, sports, technology, and books are also featured.
Nizan Guanaes was born in 1958, in Salvador, Bahia. He studied at Colégio Marista and graduated from Universidade Federal da Bahia with a degree in business administration. He began his career as a copywriter in his home city. Years later, he moved to Rio de Janeiro and worked at Artplan, a Brazilian advertising agency. When he moved to São Paulo in 1985, he built a reputation as a skilled advertising copywriter at DPZ and W/GGK, nowadays W/McCann. [9] [10]
Rio de Janeiro, or simply Rio, is anchor to the Rio de Janeiro metropolitan area and the second-most populous municipality in Brazil and the sixth-most populous in the Americas. Rio de Janeiro is the capital of the state of Rio de Janeiro, Brazil's third-most populous state. Part of the city has been designated as a World Heritage Site, named "Rio de Janeiro: Carioca Landscapes between the Mountain and the Sea", by UNESCO on 1 July 2012 as a Cultural Landscape.
São Paulo is a municipality in the Southeast Region of Brazil. The metropolis is an alpha global city and the most populous city in Brazil, the Western Hemisphere and the Southern Hemisphere, besides being the largest Portuguese-speaking city in the world. The municipality is also the Earth's 11th largest city proper by population. The city is the capital of the surrounding state of São Paulo, the most populous and wealthiest state in Brazil. It exerts strong international influences in commerce, finance, arts and entertainment. The name of the city honors the Apostle, Saint Paul of Tarsus. The city's metropolitan area, the Greater São Paulo, ranks as the most populous in Brazil and the 12th most populous on Earth. The process of conurbation between the metropolitan areas located around the Greater São Paulo created the São Paulo Macrometropolis, a megalopolis with more than 30 million inhabitants, one of the most populous urban agglomerations in the world.
In 1988, he won the Gold Lion award at Cannes Festival for the memorable television advertisement “Hitler,” created for the newspaper Folha de S.Paulo – considered one of the 100 best advertisements of all time. [10] [11] In the next year, he bought and took over DM9, advertising agency of Duda Mendonça. The agency was associated with DDB, becoming DM9DDB in 1997. In 2000, DM9 was acquired by DDB Worldwide. [9] [12]
In the same year, Guanaes founded internet portal iG, the second largest free internet portal in Brazil. [10] Two years later, in 2002, Nizan created ABC Group with business partner João Augusto (Guga) Valente with Icatu Group as an investor. [9]
In 2004, with Oskar Metsavaht, he founded the Association of Entrepreneurs Friends of UNESCO focusing to promote quality public education, culture and conserve the national historical heritage. [13] [14]
Since 2010, Nizan is a member in high level commission of UNAIDS, a program from United Nations (UN) that creates and debates solutions to prevent HIV. [15]
Nizan is also a member of following non-profitable foundations: Clinton Global Initiative, created by Bill Clinton, with the stated mission to "strengthen the capacity of people to meet the challenges of global interdependence"; World Economic Forum, based in Switzerland and committed to engage leaders of society to shape global agendas, including health and environment; Endeavor, that identify valuable entrepreneurs to world’s sustainable growth; and Women in the World Foundation, that helps non-governmental organization (NGOs) offer solutions to build a better life for women and girls. [16] [17] [18] [19] Nizan also contributed to create, in 2011, the Together for Girls,” a project developed to identify and combat sexual violence against girls and its social effects. [18]
Nizan writes in Folha de S.Paulo on Tuesdays, every 14 days, on “Market” session. [20]
ABC Group was founded by Nizan Guanaes and Guga Valente in March, 2002. The holding company comprises 18 companies such as Africa, DM9DDB, DM9 Rio, DM9 Sul, Escala, Loducca, Morya, Música Comunicação e Marketing, Pereira & O’Dell, b!ferraz, Interbrand, NewStyle, Rocker Heads, Sunset, Agência Tudo and CDN. [21] [22]
In the same year, Nizan founded Africa, middle marketing agency with four partners of DDB Brazil and Icatu Bank. In 2015, Africa is considered one of the ten largest advertising agencies in Brazil. [23]
In 2000, Nizan Guanaes received a gold medal in Rio Branco Order given by Brazilian ex-president, Fernando Henrique Cardoso. The Rio Branco Order is a commendation that awards important services and civic virtues in Brazil. [24]
Nizan was voted the Entrepreneur of the Year in Ernst & Young Brazil in 2008. [25] Later that year, through one of his companies, the N-Idéias, he was the mastermind of Rio Summer, a high-summer fashion week. [26]
In 2009, he was chosen the Communication Entrepreneur of the Year by Revista IstoÉ.
In 2010, he was voted one of the five most influential Brazilians by Financial Times. [27]
In the next year, he was nominated one of the most influential professionals in media and marketing by Advertising Age, an American magazine considered one of the most respectful in advertising field. [28]
Also in 2011, he was voted one of the world’s 100 most creative people by Fast Company, an American magazine of business and technology. [29] He was also Ambassador of Good Will by United Nations Educational, Scientific and Cultural Organization (UNESCO), when they recognized his support to vulnerable groups in education and social inclusion. [30]
In 2013, was indicated by Exame magazine as one of the sixteen Brazilians entrepreneurs convicted to make history, as a businessman and creative advertiser. [31]
In 2014, he was the Man of The Year, in Leadership’s category by GQ, an American magazine focused on men’s lifestyle. [7] In the same year he was voted for the third time the most trustworthy advertiser, according to the 13th Research of Reliable Brands, by Seleções magazine and the Brazilian Institute of Public Opinion and Statistics (IBOPE). [22] [32]
In December 2014, he won the Jeca Tatu award at 9th Copywriters Encounter, which awards the Best professionals of Brazilian advertising. [33]
Nizan Guanaes has one son, Antonio Guanaes. He is married with Donata Meirelles, fashion director at Vogue Brazil. [34]
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.
Universo Online is a Brazilian web content, products and services firm. It belongs to Grupo Folha enterprise. As of January 2015, UOL's website is ranked 73 on SimilarWeb and ranked 108 on Alexa Internet globally.
O Estado de S. Paulo, also known as O Estadão or simply Estadão, is a daily newspaper published in the Metropolitan region of São Paulo, Brazil, and distributed mainly nationally. It is owned by Grupo Estado, a holding company which publishes the Jornal da Tarde and owns the radios Rádio Eldorado AM and FM and the Agência Estado, largest news agency in Brazil.
Tectoy is a Brazilian toy and electronics company headquartered in São Paulo. It is best known for producing, publishing, and distributing Sega consoles and video games in Brazil. The company was founded by Daniel Dazcal, Leo Kryss, and Abe Kryss in 1987 because Dazcal saw an opportunity to develop a market for electronic toys and video games, product categories that competitors did not sell in Brazil at the time. The company stock is traded on the Bovespa.
Orfeu is a 1999 Brazilian drama film directed by Carlos Diegues, based on the play Orfeu da Conceição by Vinicius de Moraes. It retells the Greek legend of Orpheus and Eurydice, setting it in the modern context of Rio de Janeiro during Carnival. Toni Garrido stars as Orfeu, Patrícia França as Eurídice and Murilo Benício as Lucinho.
Abilio dos Santos Diniz a Brazilian businessman. He is the chairman of the board of directors of Península Participações, chairman of the board of directors of BRF and member of the board of directors of both Carrefour Group and Carrefour Brasil. Through GPA, Diniz became one of the wealthiest individuals in Brazil. In 2016, Forbes ranked him 477th richest person in the world and 14th in Brazil.
Eike Fuhrken Batista da Silva is a Brazilian serial entrepreneur who made and lost a fortune in mining and oil and gas industries. He engaged in a quest to promote Brazil's infrastructure with large-scale projects, such as the Porto do Açu, which eventually bankrupted his companies.
The Hotel Glória was a grand hotel in the Glória neighbourhood of Rio de Janeiro, Brazil. It was built by entrepreneur Rocha Miranda for the International Exhibition of 1922 to commemorate the centennial of Brazil's independence. It opened on August 15, 1922. The hotel was designed by Joseph Gire, who also designed the Copacabana Palace. It was reportedly the first reinforced concrete building to be built in South America and was erected with the aid of German engineers.
Rony Rodrigues is a Brazilian entrepreneur.
Michael Klein is a Brazilian business executive. He is the CEO of the Brazilian chain of department stores, Casas Bahia, and a Member of the Board of Directors of Via Varejo, the parent company of Casas Bahia, Cnova and Ponto Frio. Michael's father, Samuel Klein, founded Casas Bahia in 1952.
Hotel Urbano is a Brazilian online travel agency. It is the company in Brazil that markets the largest number of lodging options on the internet, with a booking of over 9 million days since its inauguration. Founded in January, 2011 by brothers José Eduardo and João Ricardo Mendes, Hotel Urbano was valued at 2 billion reais or approximately US$500 million when Priceline purchased a small percentage for US$60M in 2015, although this investment has been totally written down and sold at an undisclosed price in 2016. Its headquarters are in the city of Rio de Janeiro.
Iguatemi is the third largest Brazilian firm working within the fields of creation, planning, development, and administration of shopping centers after BR Malls and Multiplan. Iguatemi has shareholdings in 16 shopping malls, 1 premium outlet and 3 office towers that account for 657.000 m² of gross leasable area (GLA). Such space is used by 3.004 stores that welcome approximately 10 million customers per month.
Márcio Santoro is co-president and co-founder of Agência África, one of the ten largest advertising agency in Brazil, and a partner of the ABC Group, the largest communications holding company in Latin America.
Sergio Gordilho, is a businessman and creative director. Gordilho is co-president and chief creative officer of Africa agency, one of the ten largest advertising agency (agencies) in Brazil and a partner of ABC Group, the largest communications holding company in Latin America.
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Alexandre Gama is a Brazilian entrepreneur with creative background operating in diverse fields such as the Communication, Marketing, Media, Content, Design, Innovation, Start ups, Music and Automobile Industry. He is the Founder and CEO of INOVNATION, a hub of companies from different areas, all having innovation as their core value. He was the founder, CEO and CCO of Neogama until 2017, one of the most iconic communication agencies.
Eduardo Sirotsky Melzer is chairman and president of Grupo RBS and owner of the business conglomerate RBS, one of the largest multimedia communications companies in Brazil. He is also chairman of e.Bricks Digital and shareholder of e.Bricks Ventures, a venture capital and private equity company with operations in Brazil and abroad.
Paulo Giovanni is an advertising executive and chairman of Leo Burnett Tailor Made, ranked as one of the 10 largest advertising agencies in Brazil in 2014, according to a survey conducted by Ibop and Monitor.
Grupo Bloch, also known as Empresas Bloch, is a Brazilian media conglomerate, founded by Ukrainian businessman Adolpho Bloch's family after their arrival in Rio de Janeiro in 1922, when they created Joseph Bloch & Filhos company. The company, which published pamphlets and other printed material, also started to print magazines. Thus, in 1953, the company launched Manchete magazine. With its successful launch, the publishing division of Bloch Editores was established.
Eco Moliterno is a Brazilian advertising executive and the Chief Creative Executive Officer of Accenture Interactive for Latin America, one of the largest and fastest growing digital agency networks according to Advertising Age. Previously, Moliterno was the executive creative director at Africa, one of the leading agencies in Brazil, as part of Grupo ABC, where he worked for 7 years.