Noel Capon

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Noel Capon
Born
NationalityBritish, American
Education London University (BSc, PhD)
Harvard University (MBA)
Columbia University (PhD)
Occupation Marketing Professor
Employer Columbia University
Known forR. C. Kopf Professor of International Marketing
Spouse(s) Deanna Kuhn

Noel Capon (born 1937) is an American organizational theorist, and the R.C. Kopf Professor of International Marketing at Columbia Business School.

Contents

Biography

Capon received his BSc and PhD in Chemistry from the University College London his PhD from Manchester Business School, his MBA from Harvard University and another PhD from Columbia University in 1975 with a thesis entitled "Experimental evaluation of alternative message variables in personal selling and direct mail advertising".

Capon had previously held faculty positions at UCLA Anderson School of Management and Harvard Business School before joining Columbia in 1979. [1] He served as Chair of Marketing at both UCLA and Columbia. He has been visiting professor at INSEAD (France), Hong Kong University of Science and Technology (HKUST), and the China Europe International Business School (CEIBS), Shanghai, PRC. [2]

Capon has taught marketing, and sales and strategic account management courses to MBA and EMBA students at Columbia and at many educational institutions as a visiting professor. He also contributes to Columbia Business School's Executive Education and has designed, directed, and taught in a wide variety of marketing, sales management, and strategic and global account management programs. He also designs, directs and teaches in numerous custom programs for major corporations globally. Professor Capon co-founded The Chief Sales Executive Forum, now in its 10th year, [3] and sits on the board of the Strategic Account Management Association. [4]

Publications

Capon has published over 60 refereed articles and book chapters, and has published more than 20 books, [5] including:

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References

  1. Noel Capon, Wilfried R. Vanhonacker (1999) The Asian Marketing Casebook. p. x
  2. Noel Capon’s personal information
  3. Profile at Columbia University
  4. "Home". strategicaccounts.org.
  5. List of publications