In this Malay name, there is no surname or family name. The name Musa is a patronymic, and the person should be referred to by their given name, Norman. The word "bin" or "binti"/"binte" means 'son of' or 'daughter of', respectively.
After graduating in 1997, Norman began his career as a quantity surveyor in Bournemouth, Southern England. He relocated to London in 1999, and in 2003, he moved to Manchester where he continued working as a quantity surveyor.[3]
In 2006, Norman began designing Ning, a restaurant based in the Northern Quarter of Manchester. Ning opened in December 2006, with a menu featuring Malaysian and Thai cuisine. He worked as head chef at the restaurant for the first year, then returned to his role as a quantity surveyor. In 2009, he left quantity surveying to work full-time at Ning. A second Ning restaurant operated in York from 2012 to 2014.[4]
In 2012, Norman won the Hospitality Guild's Young Hall of Fame award.[5] He was also runner-up for the Asian & Oriental Chef of the Year category at the Asian Curry Awards in 2013.[6]
In November 2014, the Kuala Lumpur Mayor's office announced Norman's appointment as the Kuala Lumpur Food Ambassador for the European market.[7]
In April 2016, Norman was listed as one of seven Malaysian chefs who made it abroad by the Malaysian newspaper, The Star.[7]
In March 2017, Norman was disqualified for five years for employing illegal workers at Ning.[8] The disqualification followed an investigation by the Insolvency Service, which found that Norman failed to ensure the business completed relevant immigration checks on its employees, resulting in the employment of two illegal workers.[9]
In March 2018, Norman began teaching at Seasoned Cookery School Derbyshire.[10]
In May 2018, Norman ran five-day cooking demonstrations and masterclasses at the Tong Tong Fair in The Hague, The Netherlands. The festival was attended by over 80,000 visitors. Norman was also commissioned to create a Malaysian-inspired breakfast for the Mercure Hotel in The Hague to be served during the festival.[11]
On 25 June 2018, Norman taught at the Foodworks Cookery School in Cheltenham. A week later on 4 July 2018, Norman released an open letter on social media and his website to his followers regarding the illegal workers incident and the consequences.[12]
On 22 January 2019, Norman was appointed as the Executive Chef for Wah Nam Hong Restaurant in Leidsenhage, The Netherlands.[citation needed]
Norman filmed his third cooking show East West Bake in Cheshire, United Kingdom, from 11 March 2019 until 17 March 2019. He co-hosted the show with Chef Brian Mellor, which was for the Malaysian TV channel Saluran Okey.[citation needed]
On 18 March, Norman ran a cooking demonstration to promote Malaysian fruits at the Unesco Headquarters in Paris. The event was launched by Deputy Malaysian Prime Minister Dato Sri Dr Wan Azizah, whom Norman invited to cook alongside him during the event.[citation needed]
He promotes Malaysian cuisine in The Netherlands through cooking demonstrations and workshops.[citation needed]
In March 2019, Norman was announced by Holland-based Big Green Egg as one of the celebrity chefs who would run a cooking workshop at their annual Big Green Egg's Flavour Fair (16 June 2019) in Lisse, The Netherlands. His workshops sold out in advance of the event.[citation needed]
Norman wrote the foreword for Francis Kuijk's second Dutch cookbook Basisboek Indonesisch, which was published in March 2019.[citation needed]
An article featuring Norman and his recipes appeared in the Malaysian magazine Her World m in April 2019.[citation needed]
His recipes for the new Dutch cookbook Magisch Maleisisch were featured in the Elle Eten magazine for the May 2019 issue.[citation needed]
Norman launched his Dutch cookbook Magisch Maleisich, the translation of his Amazing Malaysian cookbook, on 4 June 2019 at Keizer Culinair in Amsterdam. The book was published by Podium Uitgever.[citation needed]
On 22 and 23 June 2019, he ran cooking demonstrations for the Malaysian Food Fair, hosted by the Malaysian Embassy in The Hague.[citation needed]
On 24 July 2019, his laksa dish was mentioned in an article in The Guardian.[13]
Norman's work promoting Malaysian cuisine in the United Kingdom and Europe has prompted the Malaysian Ministry of Education to write an article about his career for the Malay Language Standard 6 School Textbook, for students aged 12+. The book is used in all primary schools in Malaysia.[citation needed]
Two of his recipes from Amazing Malaysian were selected by Josh Emett, to be included in his cookbook The Recipe, which comprises over 300 recipes from 150 chefs and cooks. The book was published in May 2019.[citation needed]
His cooking show East West Bake a 13-episode show that was filmed in March 2019 with Chef Brian Mellor, in Chester, United Kingdom, aired on Malaysian TV Okey, starting on 9 January 2020.[citation needed]
In February 2020, Norman filmed his fifth cooking show, Explore the Scent Holland, for Malaysian TV. This 13-episode show featured Norman with his Dutch chef friends, local Dutch attractions, and Dutch cuisine. Norman prepared Malaysian cuisine. The show aired on Malaysian TV and is available for online streaming as of October 2020.[citation needed]
In May 2020, he teamed up with seven other Malaysian-born chefs to establish Masters of Malaysian Cuisine—a campaign to promote Malaysian food through live online cooking demonstrations in partnership with Tourism Malaysia and the Ministry of Agriculture and Food Industries.[citation needed]
From 25 September to 4 October 2020, Norman introduced the Dutch market to the Malaysian food brand Adabi through Wah Nam Hong Supermarket, during a campaign organised by the Ministry of Agriculture and Food Industries Malaysia to promote Malaysian fruits and products.[citation needed]
In October 2020, Norman, with Jackie M. and Kerry Torrens, launched the S.E.A. Food Revolution online campaign and workshop series, to inspire people to cook healthy Southeast Asian dishes and promote a healthy dietary approach.
On 20 October 2020, Norman was a speaker for the online webinar organised by Taylor's University with the topic "Future Chef: Developing Adaptability Skills."[citation needed]
In December 2020, he was appointed as the Adjunct Senior Lecturer by Taylor's University, commencing on 1 January 2021. His two-year contract entails producing online lectures and organising student events.[citation needed]
In October 2021, Norman was appointed as executive Chef of the Kuala Lumpur Restaurant and Bar in Horsforth, Leeds.[14]
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