Novi Stars

Last updated
Novi Stars
Novi-Stars-Logo.jpg
Type Fashion doll
Company MGA Entertainment
Country United States
Availability2012–2014
SloganWhat on earth is going on?!
Official website

Novi Stars were an American line of fashion dolls released by MGA Entertainment in 2012. It revolved around a set of alien girls who land on Earth and want to be like humans. At the end of 2013, it was announced that no new Novi Stars will be produced, meaning it would become discontinued. However, the last line of Novi Stars were released in fall of 2014, before the line was officially discontinued. [1]

Contents

History

Novi Stars had been revealed in July 2012 by MGA Entertainment deeming the dolls 'cosmic themed' and were to be shelved in the same month. [2] Their popularity had also been extended through the use of releasing webisodes, showing how the main line of dolls were assimilating to life on Earth, the webisode's released from 30 August-27 December 2012. This is similar to those of Bratzilliaz and Monster High webisodes of simple plots in a short-time frame, [3] the fans of these dolls were the primary demographic as the dolls followed an alien theme. A month after the reveal of the dolls, a live-action music-video was released of actresses playing the main line of dolls. [4] In December 2012, Novi Stars was given special promotion at the Nickelodeon SlimeFest in Australia, where makeup was done for kids and headbands were handed out to attendance. [5]

The dolls proved to be a short-lived success, possibly becoming the new 'IT' fashion dolls among MGA's other featured fashion-dolls, only months before its discontinuity. [6] The last line of dolls arrived on shelves in 2014.

Dolls

The dolls are highly stylised with large heads and small torsos. They have inset eyes, and fairly little articulation. Each doll has a special feature that is promoted on their box, and has a bio [7] which reveals the details about the character. Each doll comes with a pet (excluding Nita Light, who comes with an energy pod) and a glow-in-the-dark doll stand. The handle from the box can become a hair band for the owner.

Most of the dolls have hair rooted in their head, with the exception of Mae Tallick, Sila Clops, Cici Thru, and Gail Lexi. Cici Thru and Gail Lexi's wigs come off to change wigs. Mae Tallick and Sila Clop's wigs come off to access their battery packs. Alie Lectric, Mae Tallick, Sila Clops, and Ina Ferna require batteries.

Releases

Summer/Fall 2012:

Winter/Spring 2013:

Summer/Fall 2014:

Characters

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References

  1. "Novi Stars | MGA Entertainment (Series) | hobbyDB". www.hobbydb.com. Archived from the original on 2024-08-21. Retrieved 2024-08-21.
  2. "MGA unveils doll lines | Toy World Magazine". 2014-11-03. Archived from the original on 2014-11-03. Retrieved 2024-08-21.
  3. "MGA Entertainment in Partnership with Justice Reveals Stellar New Brand Novi Stars™". www.prnewswire.com. 2012-06-13. Archived from the original on 2012-07-30. Retrieved 2024-08-21.
  4. "Video Jam: Video Jam #747 Novi Stars - WCCA TV 194". www.wccatv.com. Retrieved 2024-08-21.
  5. Novi Stars (2012-12-20). Novi Stars at Nickelodeon Slimefest Australia . Retrieved 2024-08-21 via YouTube.
  6. Dickson, Jeremy (2012-09-17). "Walmart ranks Top Toys for the holidays". kidscreen.com. Archived from the original on 2012-09-22. Retrieved 2024-08-21.
  7. "- Novi Stars official website". Archived from the original on 2012-12-08. Retrieved 2020-04-21.