Nura Afia | |||||||
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Born | |||||||
Occupations |
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Spouse | Asef Noorzai (m. 2011) | ||||||
Children | 2 | ||||||
YouTube information | |||||||
Channel | |||||||
Years active | 2011–present | ||||||
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Subscribers | 212 thousand [1] | ||||||
Views | 13.9 million [1] | ||||||
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Last updated: December 30, 2021 |
Nura Afia is an American beauty vlogger. In November 2016, CoverGirl cosmetics company named her one of its brand ambassadors. [2] Afia is the CoverGirl's first brand ambassador who wears a hijab. [3]
Afia grew up in Aurora, Colorado, with five siblings, and attended Smoky Hill High School.[ citation needed ] Her mother, Anne, was born a Christian in Lebanon to Swiss-Lebanese parents, and converted to Islam prior to marrying Afia's father, who is Moroccan. [4] In 2011, when she was 18, Afia married Asef Noorzai, a childhood friend.
While at home with her first baby in 2011 named Laila Noorzai, Afia began watching beauty videos online. [5] She was inspired to start recording her own videos, using electronics borrowed from family. Over time she grew her channels to reach 213,000 YouTube subscribers and 300,000 Instagram followers. [3] [4] Afia also began to do photo shoots and work with modest fashion brands. [4]
In November 2016, as part of a campaign to feature models from diverse backgrounds, CoverGirl cosmetics named Afia as a brand ambassador. [6] She was the first hijab-wearing model to be a brand ambassador for CoverGirl when she began modeling their new mascara product called "So Lashy! BlastPro." [3] [7] She received many messages of support from Muslim women pleased to see a model in a hijab, however she was also criticised as hypocritical for both covering up with a hijab and seeking attention through make-up. [5]