Nura Afia | |
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Born | |
Occupations |
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Spouse | Asef Noorzai (m. 2011) |
Children | 2 |
YouTube information | |
Channel | |
Years active | 2011–present |
Genres | |
Subscribers | 212 thousand |
Views | 13.9 million |
Last updated: December 30, 2021[ needs update ] |
Nura Afia is an American beauty vlogger. In November 2016, CoverGirl cosmetics company named her one of its brand ambassadors. [1] Afia is the CoverGirl's first brand ambassador who wears a hijab. [2]
Afia grew up in Aurora, Colorado, with five siblings, and attended Smoky Hill High School.[ citation needed ] Her mother, Anne, was born a Christian in Lebanon to Swiss-Lebanese parents, and converted to Islam prior to marrying Afia's father, who is Moroccan. [3] In 2011, when she was 18, Afia married Asef Noorzai, a childhood friend.
While at home with her first baby in 2011 named Laila Noorzai, Afia began watching beauty videos online. [4] She was inspired to start recording her own videos, using electronics borrowed from family. Over time she grew her channels to reach 213,000 YouTube subscribers and 300,000 Instagram followers. [2] [3] Afia also began to do photo shoots and work with modest fashion brands. [3]
In November 2016, as part of a campaign to feature models from diverse backgrounds, CoverGirl cosmetics named Afia as a brand ambassador. [5] She was the first hijab-wearing model to be a brand ambassador for CoverGirl when she began modeling their new mascara product called "So Lashy! BlastPro." [2] [6] She received many messages of support from Muslim women pleased to see a model in a hijab, however she was also criticised as hypocritical for both covering up with a hijab and seeking attention through make-up. [4]