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The OAAA OBIE Awards is an awards program managed by the Out of Home Advertising Association of America recognizing creativity in the out-of-home advertising (OOH) industry. [1] The name OBIE is derived from the ancient Egyptian obelisk meaning, a tall stone structure used to publicize laws and treaties thousands of years ago. [2] Many historians consider the obelisk as the first true form of advertising. [3]
For an advertisement to be eligible for the OBIE Awards, [4] the advertiser (or its agency) must have made payment for the unit space directly to an out of home media company owning or operating the structure, the only exception being public service advertisements. The advertisement must have been posted within the previous calendar year. Identical advertisements posted during the eligible calendar year but entered in any previous OBIE Awards cycle are not eligible.
Current categories
Each year, a panel of seven judges [5] meets to judge that year's OBIE Awards. [6] The judges are selected from the top executives at advertising agencies and OOH media companies across the country. The OBIE jury gathers to evaluate all the entries in a day-long process that eventually yields Gold OBIE winners, Silver OBIE winners, and OBIE Finalists. [7] [8]
The OBIE Hall of Fame Award [13] was established in 1992 to reward brands that have exemplified long-standing distinction in using the OOH medium. The award is voted on by the OAAA membership each year. The first recipient of the OBIE Hall of Fame Award was the US Army. Past winners include Apple, Budweiser, Chick-fil-A, Coca-Cola and Mini Cooper. [14]
Boca Raton is a city in Palm Beach County, Florida, United States. The population was 97,422 in the 2020 census and it ranked as the 23rd-largest city in Florida in 2022. However, many people with a Boca Raton postal address live outside of municipal boundaries, such as in West Boca Raton. As a business center, the city also experiences significant daytime population increases. Boca Raton is 45 miles (72 km) north of Miami and is a principal city of the Miami metropolitan area, which had a population of 6,138,333 at the 2020 United States Census.
A billboard is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products.
The Clio Awards, also simply known as The Clios, is an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals. The awards are presented by Evolution Media.
Addison Cairns Mizner was an American architect whose Mediterranean Revival and Spanish Colonial Revival style interpretations changed the character of southern Florida, where the style is continued by architects and land developers. During the 1920s Mizner was perhaps the best-known living American architect. Palm Beach, Florida, which he "transformed", was his home, and most of his houses are there. He believed that architecture should also include interior and garden design, and initiated the company Mizner Industries to have a reliable source of components. He was "an architect with a philosophy and a dream". Boca Raton, Florida, an unincorporated small farming town that was established in 1896, became the site of Mizner's most famous development project.
Mizner Park is a high-end shopping, residential, and entertainment district located in the affluent downtown neighborhood of Boca Raton, Florida. The district consists of a collection of high-end shops and restaurants with luxury apartments built in a Mediterranean Revival architectural style. The mall opened in 1991 on the site of the former Boca Mall, which opened in 1974.
The Fort Lauderdale Strikers were a professional soccer team based in the Miami metropolitan area. They competed in the North American Soccer League (NASL) from 1977 to 1983. They played their home matches at Lockhart Stadium.
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States.
Outfront Media, Inc. is one of the largest outdoor media companies. It operates in markets including the United States and Canada. The Americas division is led by chief executive officer Jeremy Male. Outfront Media operates both billboards and transit displays.
The Richards Group, now known as TRG, is an advertising agency in Dallas, Texas. The company was recognized as an Adweek Agency of the Year in 1988, 1990, 1994, and 2002. TRG’s “We’ll leave the light on for you” radio campaign for Motel 6 was named one of the “Top 100 Ad Campaigns in American History” by Ad Age magazine before the agency lost the business due to a racism scandal. Its “Farmer” TV ad for Ram Trucks was one of the highest-scoring Super Bowl spots in USA Today’s 2013 “Ad Meter” ranking. The Chick-fil-A cows created by TRG were inducted into the Madison Avenue Advertising Walk of Fame in 2007.
The Florida's Natural Charity Championship Hosted by Nancy Lopez was a golf tournament for professional female golfers that was part of the LPGA Tour from 1992 through 2006. For most of those years it was known as the Chick-fil-A Charity Championship. It was played annually at the Eagle's Landing Country Club in Stockbridge, Georgia.
Boca Raton Community High School is a magnet school that is part of the School District of Palm Beach County, Florida, United States. The high school has been rated an "A" school each consecutive year by the Florida Department of Education since 2005 and was ranked 62nd on the list of America's Best High Schools by Newsweek in 2010.
Butler, Shine, Stern & Partners is an independent creative agency headquartered in Sausalito, California. They provide a variety of advertising and marketing services, including expertise in creative advertising, comms and media planning, data science and measurement, brand identity and design, and strategic brand consulting. They are one of the longest-standing independent agencies on the West Coast.
A digital billboard is a billboard that displays digital images that are changed by a computer every few seconds. Digital billboards are primarily used for advertising, but they can also serve public service purposes. These are positioned on highly visible, heavy traffic locations such as expressways and major roadways.
Tag is a television and cinema advertisement launched by Nike Inc. in 2001 to promote its line of sportswear in the United States. It was one of four pieces forming the television component of the $25m "Play" campaign, which had been running for several months. Tag was created by advertising agency Wieden+Kennedy. Production was handled by production company Gorgeous Enterprises, who assigned director Frank Budgen to oversee the project. Filming took place in Toronto, Ontario.
The Outdoor Media Association (OMA) is the national industry body that represents most of Australia's Out-of-Home (OOH) media display companies and production facilities, as well as some media display asset owners. It was first incorporated in 1939.
The Boca Raton Bowl is an annual National Collegiate Athletic Association (NCAA) sanctioned post-season Division I Football Bowl Subdivision (FBS) college football bowl game played in Boca Raton, Florida, since December 2014 on the campus of Florida Atlantic University (FAU) at FAU Stadium. Winners of the game received the Howard Schnellenberger championship trophy, named for the football head coach at FAU from 2001 to 2011.
Mark Boidman is a Media and Tech investment banker and attorney at law, specializing in mergers and acquisitions. He advises companies across Media and Entertainment sectors, including digital media and marketing, retail technology, Pro AV and enterprise software/tech, on M&A and financing transactions.
Doe-Anderson is one of the oldest continuously operating advertising agencies in the United States; and it is the oldest independent agency in the US. The agency has served some of its clients for more than 50 years, including Maker's Mark bourbon and Hillerich & Bradsby, makers of Louisville Slugger bats and equipment. In business since 1915, Doe-Anderson currently has 130+ employees and offers communication services including brand positioning, strategic planning, creative execution, media buying and planning, digital services, print and broadcast production and public relations. The agency is a member of the Advertising and Marketing International Network (AMIN), and of the American Association of Advertising Agencies (4A's).
The Out of Home Advertising Association of America (OAAA) is a trade association representing all out of home (OOH) media formats in the United States.