Odyssey: Pepsi to Apple

Last updated
Odyssey: Pepsi to Apple
Odyssey, Pepsi to Apple.png
Author John Sculley, John A. Byrne
GenreAutobiography
Publisher Harper & Row
Publication date
August 1987

Odyssey: Pepsi to Apple is an autobiography by John Sculley, former Apple CEO, and John A. Byrne in August 1987, [1] published by Harper & Row. In Odyssey, Sculley describes his time as CEO of PepsiCo and Apple during the late 1970s and early 80s. The epilogue of the book is dedicated to describing the Knowledge Navigator, a concept of Sculley's.

Reviews


  1. "Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas…". Goodreads. Retrieved 2024-09-10.

Related Research Articles

Sonic Team is a video game developer owned by the Japanese video game company Sega as part of its Sega CS Research and Development No. 2 division. Sonic Team is best known for its namesake Sonic the Hedgehog series and games such as Nights into Dreams and Phantasy Star Online.

<span class="mw-page-title-main">John Sculley</span> American businessman

John Sculley III is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. on April 8, 1983, a position he held until leaving on October 15, 1993. In 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$10.2 million.

<span class="mw-page-title-main">Peter Drucker</span> American business consultant and author (1909-2005)

Peter Ferdinand Drucker was an Austrian American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of modern management theory. He was also a leader in the development of management education, and invented the concepts known as management by objectives and self-control, and he has been described as "the champion of management as a serious discipline".

Jean-Louis Gassée is a business executive. He is best known as a former executive at Apple Computer, where he worked from 1981 to 1990. He also founded Be Inc., creators of the BeOS computer operating system. After leaving Be, he became Chairman of PalmSource, Inc. in November 2004.

<span class="mw-page-title-main">Knowledge Navigator</span> Fictive computer

Coined in 1987, the term Knowledge Navigator described a future computing system and how people might use it to navigate worlds of knowledge. In a sense, the user is actually the “Knowledge Navigator,” though the term often refers to the system’s primary interface, a tablet computer. That part often stands for the whole system. The term is also the title of an Apple “vision video.” The concept was described by former Apple Computer CEO John Sculley and John A. Byrne in their book, Odyssey: Pepsi to Apple.

“A future-generation Macintosh, which we should have early in the twenty-first century, might well be a wonderful fantasy machine called the Knowledge Navigator, a discoverer of worlds, a tool as galvanizing as the printing press. Individuals could use it to drive through libraries, museums, databases, or institutional archives. This tool wouldn't just take you to the doorstep of these great resources as sophisticated computers do now; it would invite you deep inside its secrets, interpreting and explaining—converting vast quantities of information into personalized and understandable knowledge.”

The Odyssey is an ancient Greek epic poem attributed to Homer.

Armas Clifford "Mike" Markkula Jr. is an American electrical engineer, businessman and investor. He was the original angel investor, first chairman, and second CEO for Apple Computer, Inc., providing critical early funding and managerial support. At the company's incorporation, Markkula owned 26% of Apple, equivalent to each of the shares owned by cofounders Steve Jobs and Steve Wozniak.

<i>Albert Odyssey: Legend of Eldean</i> 1996 video game

Albert Odyssey: Legend of Eldean is a role-playing video game produced by Sunsoft for the Sega Saturn. It was originally made for the Super NES, and ported to the Saturn late in its development. Released in Japan in August 1996, the game was made available in North America in July 1997 by Working Designs.

<span class="mw-page-title-main">History of Apple Inc.</span> History of American technology company

Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content. Apple's core product lines are the iPhone smartphone, iPad tablet computer, and the Mac personal computer. The company offers its products online and has a chain of retail stores known as Apple Stores. Founders Steve Jobs, Steve Wozniak, and Ronald Wayne created Apple Computer Co. on April 1, 1976, to market Wozniak's Apple I desktop computer, and Jobs and Wozniak incorporated the company on January 3, 1977, in Cupertino, California.

<span class="mw-page-title-main">Suitors of Penelope</span> Group of characters from Homers Odyssey

In Greek mythology, the suitors of Penelope are one of the main subjects of Homer's Odyssey.

<span class="mw-page-title-main">Windows 1.0</span> First major release of Microsoft Windows

Windows 1.0 was the first major release of Microsoft Windows, a family of graphical operating systems for personal computers developed by Microsoft. It was first released to manufacturing in the United States on November 20, 1985, while the European version was released as Windows 1.02 in May 1986.

<i>Infinity Blade</i> 2010 video game

Infinity Blade was an action role-playing game developed by Chair Entertainment and Epic Games and released through the Apple App Store on December 9, 2010. It was the first iOS video game to run on Unreal Engine 3. In the game, the unnamed player character fights a series of one-on-one battles in a derelict castle to face the immortal God King. When in battle, players swipe the screen to attack and parry, and tap the screen to dodge and block enemy attacks. Upon defeat, the player restarts the game as the character's descendant with the same items and experience level.

<span class="mw-page-title-main">PC Globe</span> Software atlas

PC Globe is an atlas for MS-DOS, Microsoft Windows, Apple Macintosh and Atari ST, first released in 1987 by Comwell Systems Inc. It offered information on 177 countries and dependencies.

<span class="mw-page-title-main">David Sculley</span> American businessman

David Sculley is an American businessman and former President & CEO of H.J. Heinz U.S.A. (1985–90). In 1996, David joined his brothers to form the private investment firm, Sculley Brothers, with its head office in New York City. He is the youngest brother of John Sculley, former President & CEO of Pepsi and Apple and Arthur Sculley, former head of J.P. Morgan’s Private Bank.

Al Eisenstat was an American lawyer and business executive. He served as general counsel, Senior Vice President and board member at Apple Computer.

Thomas John Rattigan is an American businessman.

<i>Snooper Troops</i> 1982 video games

Snooper Troops is a series of two 1982 adventure/educational video games developed by Spinnaker Software and published by Computer Learning Connection. They were released for the Apple II, Atari 8-bit computers, Commodore 64, and MS-DOS. The first case was entitled Snooper Troops: Case #1: The Granite Point Ghost and the second case entitled Snooper Troops: Case #2 - The Case of the Disappearing Dolphin was released later that year.

<i>Reader Rabbits Interactive Reading Journey</i> 1994 educational video game

Reader Rabbit's Interactive Reading Journey is a 1994 video game released on the Windows and Macintosh systems. It is the sixth game in the Reader Rabbit franchise. Designed for ages 4 till 7, the game introduces the new main characters Mat the Mouse and Sam the Lion who accompany Reader. It was then re-released in 1997 under the title "Reader Rabbit's Interactive Reading Journey For Grades K-1", followed by another in 1998 titled "Reader Rabbit's Reading Ages 4–6" and a personalized version in 1999.

Pyramid: Challenge of the Pharaoh's Dream is a 1996 education adventure game for Windows and Macintosh developed by Knowledge Adventure and published by Edusoft SA, published in Sweden by Knowledge Adventure and Levande Böcker.