Author | John Sculley, John A. Byrne |
---|---|
Genre | Autobiography |
Publisher | Harper & Row |
Publication date | August 1987 |
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Odyssey: Pepsi to Apple is an autobiography by John Sculley, former Apple CEO, and John A. Byrne in August 1987, [1] published by Harper & Row. In Odyssey, Sculley describes his time as CEO of PepsiCo and Apple during the late 1970s and early 80s. The epilogue of the book is dedicated to describing the Knowledge Navigator, a concept of Sculley's.
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has generic name (help)Sonic Team is a video game developer owned by the Japanese video game company Sega as part of its Sega CS Research and Development No. 2 division. Sonic Team is best known for its namesake Sonic the Hedgehog series and games such as Nights into Dreams and Phantasy Star Online.
John Sculley III is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. on April 8, 1983, a position he held until leaving on October 15, 1993. In 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$10.2 million.
Peter Ferdinand Drucker was an Austrian American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of modern management theory. He was also a leader in the development of management education, and invented the concepts known as management by objectives and self-control, and he has been described as "the champion of management as a serious discipline".
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Coined in 1987, the term Knowledge Navigator described a future computing system and how people might use it to navigate worlds of knowledge. In a sense, the user is actually the “Knowledge Navigator,” though the term often refers to the system’s primary interface, a tablet computer. That part often stands for the whole system. The term is also the title of an Apple “vision video.” The concept was described by former Apple Computer CEO John Sculley and John A. Byrne in their book, Odyssey: Pepsi to Apple.
“A future-generation Macintosh, which we should have early in the twenty-first century, might well be a wonderful fantasy machine called the Knowledge Navigator, a discoverer of worlds, a tool as galvanizing as the printing press. Individuals could use it to drive through libraries, museums, databases, or institutional archives. This tool wouldn't just take you to the doorstep of these great resources as sophisticated computers do now; it would invite you deep inside its secrets, interpreting and explaining—converting vast quantities of information into personalized and understandable knowledge.”
The Odyssey is an ancient Greek epic poem attributed to Homer.
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