Oishii

Last updated
Oishii
Company typePrivate
Founded2016
Headquarters Jersey City, New Jersey, U.S.
Key people
Hiroki Koga (CEO)
Brendan Somerville (COO)

Oishii is an American vertical farming company that grows strawberries. [1] [2] Founded in 2016 by Hiroki Koga and Brendan Somerville, Oishii produces the "omakase" berry, which launched in 2018 at grocers in New York City. [3] [4] Originally selling for $50 per a tray of eight strawberries, the company cut prices to $20 per tray in 2022. [5] [6] [7] Oishii moved its headquarters to and opened a 74,000 square-foot vertical farm in Jersey City, New Jersey in 2022. [8] [9] [10] The company opened a 240,000-square-foot indoor farm in Lopatcong Township, New Jersey in 2024 [11]

References

  1. ↑ Marikar, Sheila Yasmin. "Berry Berry". The New Yorker. Retrieved 2022-07-20.
  2. ↑ "Oishii". Oishii. Retrieved 2022-07-20.
  3. ↑ Towey, Hannah. "See how these rare, $50 'luxury' strawberries are grown in vertical farms designed to replicate the Japanese Alps with bees and AI robots". Business Insider. Retrieved 2022-07-20.
  4. ↑ Beggs, Alex (2022-07-18). "On Gum Drop Grapes and Other Fruits Designed to Taste Like Candy". The New York Times. ISSN   0362-4331 . Retrieved 2022-07-20.
  5. ↑ Gagne, Yasmin (2022-05-19). "Oishii, the Tesla of strawberries, is slashing its prices by more than half". Fast Company. Retrieved 2022-07-20.
  6. ↑ Dizik, Alina (2022-04-04). "What Is an Oishii Strawberry, and Would You Pay $6 for One? Inside the New World of Fancy Fruit". Wall Street Journal. ISSN   0099-9660 . Retrieved 2022-07-20.
  7. ↑ Fortney, Luke (2022-05-19). "The $50 'Omakase Strawberries' Beloved by Michelin-Starred Chefs Now Cost $20". Eater NY. Retrieved 2022-07-20.
  8. ↑ "Oishii Opens Huge Indoor Strawberry Farm in Jersey City". jctiytimes.com. May 19, 2022. Retrieved July 9, 2025.
  9. ↑ Sauer, Megan (2022-07-16). "These New Jersey farmers grow strawberries that sell out for $20 a box: The taste is 'a completely different experience'". CNBC. Retrieved 2022-07-20.
  10. ↑ "Inside Oishii's vertical farm that grows world's sweetest strawberries". sports.yahoo.com. 19 July 2022. Retrieved 2022-07-20.
  11. ↑ Redmond, Kimberly (2024-06-04). "Oishii launches high-tech, solar-powered strawberry farm in Phillipsburg". NJBIZ. Retrieved 2024-06-04.
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