OkayAfrica

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OkayAfrica (stylized as okayafrica) is a digital media platform dedicated to African culture, music and politics. Founded in 2011 by Vanessa Wruble and Ginny Suss as a sister site to The Roots frontman Questlove's Okayplayer, the site has become a popular destination for Africans on the continent and in the diaspora. [1] Today,[ when? ] OkayAfrica is the largest US-based website focusing on new and progressive music, art, politics, and culture from the African continent. [2]

Contents

History

In an interview with The One Magazine , OkayAfrica's Vice President Ginny Suss, stated,

We realized that there is no place on the web that acted as a hub for all the new [African] music, culture, art and politics and the amazing culture that was being generated on the continent that was really relevant to youth culture today. We came up with the concept of creating a one-stop shop, interactive community where our main focus is new progressive African music and also feature culture, film, art and lifestyle. [3]

OkayAfrica created a digital space for modern African music and culture. [4] In an interview with Black Enterprise Magazine, former CEO Abiola Oke underscores the sites popularity as a sign that African entertainment and music culture is going through a golden age online. [1] At the age of 34, he was appointed CEO of OkayAfrica.

OkayAfrica is one of the few websites that predominantly cover and center modern Afrobeats.[ citation needed ]

OkayAfrica is also an event promoter and producer. On July 29, 2016, OkayAfrica organized Okayafrica: Afrobeat x Afrobeats, a concert headlined by Nigerian pop star Davido and Brooklyn-based Afrobeat band Antibalas at the Lincoln Center Out of Doors, America's longest running free outdoor festival. This was the first time in history that African musicians had headlined the festival. [5]

Audience

Since its founding in 2011, OkayAfrica has gained a strong following with Afropolitans, particularly those in the diaspora. [4] The term is used to describe OkayAfrica's target audience, a new generation of Africans who are creative, politically aware, multicultural, and with roots firmly on the African continent. [3]

The site allows young people living in the diaspora to stay abreast of what's happening in their home countries. [3] Oke says the site's main age group is 25–35. [4]

Today, the site attracts 1 million unique page views a month, mostly from the United States, South Africa, Kenya and Nigeria. Additionally, the site offers different editions, covering all 54 countries in Africa to cater to the complexity of the continent.

OkayAfrica popularity is also reflected in the site's social media presence It has 250,000 likes on Facebook, 100,000 followers on Instagram and 50,000 + followers on Twitter. [4]

100 Women

In 2017 okayafrica created a platform to highlight 100 leading African women. [6] The list has been published each year since then. The list is assembled in ten categories STEM, media, music, literature, TV and film, sports and wellness, style and beauty, business and economics, politics and activism and art. [7] The 2019 list was dedicated to youth culture and it was announced at the BAMcafe featuring Moonchild Sanelly. The emphasis was to find women who were disrupting their own local youth culture whilst at the same time demanding equal access to the global stage. [8]

Accolades from African writers and intellectuals

The site has received praise from African artists and intellectuals. Nigerian sociologist Oreoluwa Somolu Lesi notes that one of the biggest selling points is that it's made by Africans for Africans. [9] She believes OkayAfrica allows Africans to exercise control over their own narratives in mainstream media. Congolese Author, Alain Mabanckou writes that platforms like OkayAfrica are important because they promote accessibility to information and participation in cultural, political, and social dialogue. [10] Cameroonian Intellectual Achille Mbembe praised OkayAfrica at the Goethe-Institut’s African Futures Festival in Johannesburg for promoting knowledge production amongst African youth. [11]

Related Research Articles

<span class="mw-page-title-main">Afrobeat</span> West African music genre, distinct from Afrobeats

Afrobeat is a West African music genre, fusing influences from Nigerian and Ghanaian music, with American funk, jazz, and soul influences. With a focus on chanted vocals, complex intersecting rhythms, and percussion, the style was pioneered in the 1960s by Nigerian multi-instrumentalist and bandleader Fela Kuti, who popularised it both within and outside Nigeria. At the height of his popularity, he was referred to as one of Africa's most "challenging and charismatic music performers."

<span class="mw-page-title-main">African popular music</span>

African popular music, can be defined as any African music, regardless of genre, that uses Western pop musical instruments, such as the guitar, piano, trumpet, etc. Afropop is a genre of music that combines elements from both African traditional music with Western pop music, characterized by the use of African rhythms and melodies, as well as western instrumentation and production techniques. Like African traditional music, Afropop is vast and varied. Most contemporary genres of western popular music build on cross-pollination with traditional African American and African popular music. Many genres in popular music of rock, metal, pop, blues, jazz, salsa, zouk, and rumba derive, of varying degrees, musical traditions from Africa cultured to the Americas, by enslaved Africans. These rhythms and sounds have subsequently been adapted by newer genres like hip-hop, and R&B. Likewise, African popular music have adopted Western music industry recording studio techniques. The term does not refer to a specific style or sound but is used as a general term for African popular music.

<span class="mw-page-title-main">Alain Mabanckou</span> Congolese writer (born 1966)

Alain Mabanckou is a novelist, journalist, poet, and academic, a French citizen born in the Republic of the Congo, he is currently a Professor of Literature at UCLA. He is best known for his novels and non-fiction writing depicting the experience of contemporary Africa and the African diaspora in France, including Broken Glass (2005) and the Prix Renaudot-winning Memoirs of a Porcupine (2006). He is among the best known and most successful writers in the French language, and one of the best known African writers in France. In some circles in Paris he is known as "the Samuel Beckett of Africa".

<span class="mw-page-title-main">Davido</span> Nigerian singer (born 1992)

David Adedeji AdelekeOON, known professionally as Davido, is a Nigerian singer, songwriter and record producer. He is regarded as one of the most important Afrobeats artists of the 21st century and helped popularize the genre globally.

<span class="mw-page-title-main">Gidi Culture Festival</span> Recurring event

The Gidi Culture Festival is an annual one-day music and arts festival that takes place in Lagos, Nigeria. Co-founded by Chinedu Okeke and Oriteme Banigo, it was created in response to a demand from the local youth culture for live, affordable, and accessible entertainment in Africa. The festival provides a venue for live bands, DJs, and musical acts to perform. It also features outdoor activities, local vendors, and artisans. The main show features a line-up of African acts from numerous countries, including Nigeria, Ghana, South Africa, Congo, Kenya, and the United Kingdom. The goal of the festival is to encourage the development of African talent and promote artists both within the continent and into overseas markets.

<span class="mw-page-title-main">Runtown</span> Nigerian musical artist (born 1989)

Douglas Jack Agu, better known by his stage name Runtown, is a Nigerian singer, songwriter, and producer. His music is a blend of Afrobeats, hip-hop, R&B, and reggae. He gained initial recognition with his song "Gallardo (2014)" featuring Davido. He achieved international recognition with his 2016 single "Mad Over You", The song's success led to a remix by Nigerian-Bajan artist Mr Eazi, further expanding its reach.

<span class="mw-page-title-main">Oreoluwa Lesi</span> Nigerian, UK trained economist and IT expert

Oreoluwa Somolu Lesi is a Nigerian social entrepreneur and UK-trained economist and information technology expert. She is the founder and executive director of Women's Technology Empowerment Centre (W.TEC), a non-profit organisation that empowers women and girls socially and economically through education in Information technology. W.TEC was established in the year 2008. She is a fellow of Ashoka and a recipient of the Anita Borg Institute (ABIE) Change Agent Award.

Gqom, gqom tech, sgubhu, 3-step or G.Q.O.M) is an African electronic dance music genre and subgenre of house music, that emerged in the early 2010s from Durban, South Africa, pioneered and innovated by music producers Naked Boyz, Rudeboyz, Sbucardo, Griffit Vigo, Nasty Boyz, DJ Lag, Menzi Shabane, Distruction Boyz and Citizen Boy.

<span class="mw-page-title-main">Moonchild Sanelly</span> South African musician and dancer

Sanelisiwe Twisha, known professionally as Moonchild Sanelly is a South African musician and dancer. She is known for her signature blue-coloured hair and her self-created music genre called "Future ghetto funk". Originally from Port Elizabeth, the singer first came into limelight in the Durban poetry and music scene before relocating to Johannesburg, where she has continued her musical career.

<span class="mw-page-title-main">Amarachi Nwosu</span> Nigerian-American photographer, visual artist, filmmaker, writer and speaker

Amarachi Nwosu is a Nigerian-American photographer, visual artist, and filmmaker currently based in New York City. She is also the founder of Melanin Unscripted, a creative platform and agency which aims to dismantle stereotypes and blur cultural lines by exposing complex identities and cultures around the world. Her debut documentary "Black in Tokyo" premiered at the International Center of Photography at the ICP Museum in New York City in 2017. She also screened the film in Tokyo, Japan at Ultra Super New Gallery in Harajuku.

Afrobeats, not to be confused with Afrobeat or Afroswing, is an umbrella term to describe popular music from West Africa and the diaspora that initially developed in Nigeria, Ghana, and the UK in the 2000s and 2010s. Afrobeats is less of a style per se, and more of a descriptor for the fusion of sounds flowing out of Nigeria and Ghana. Genres such as hiplife, jùjú music, highlife, azonto music, and naija beats, among others, were amalgamated under the "Afrobeats" umbrella.

<i>A Good Time</i> 2019 studio album by Davido

A Good Time is the second studio album by Nigerian singer Davido. It was released on November 22, 2019, through Davido Music Worldwide, RCA Records and Sony Music. The album features guest appearances from Chris Brown, Summer Walker, Gunna, A Boogie wit da Hoodie, Dremo, Peruzzi, Popcaan, Zlatan, Yonda, Wurld and Naira Marley. Its production was handled by Speroach Beatz, Tekno, Shizzi, Kiddominant, P2J, London on da Track, and Fresh VDM, among others. In December 2019, Davido announced a North American tour in support of the album; the tour was scheduled to begin in the winter and end in spring 2020. In March 2020, Davido postponed the tour due to the ongoing COVID-19 pandemic.

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<span class="mw-page-title-main">Izzy Odigie</span> US/Nigerian choreographer

Iziegbe (Izzy) Odigie is a New York born Nigerian afrobeats choreographer. In 2019, she was one of OkayAfrica's "100 women".

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<span class="mw-page-title-main">Skeletun</span> 2019 single by Tekno

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<span class="mw-page-title-main">Smade</span> Nigerian creative industries entrepreneur

Adesegun Adeosun Jnr, popularly known as Smade, is a Nigerian-born British event promoter, creative industry expert and entrepreneur. He is co-founder of Afro Nation, an annual music festival established to bring together the best African artists in afrobeats, hip hop, RnB, dancehall, amapiano and more. He is also the founder of Smade Entertainment, a UK-based entertainment company.

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References

  1. 1 2 "Young & Disrupting: Okayafrica CEO Talks Journey From Wall Street to Emerging Culture Brand". Black Enterprise. Retrieved 2017-01-15.
  2. "Rethink Africa Party". Yale Greenberg World Fellows. Retrieved 2017-01-15.
  3. 1 2 3 "Okayafrica: Staying in touch with youth culture in Africa". ONE. 2013-06-27. Archived from the original on 2017-01-18. Retrieved 2017-01-15.
  4. 1 2 3 4 "Africa: Okay Africa Wants to 'Project African Talent to a Global Audience in a Different Way' - Online and Video Site With a Million Uniques and Live Events". Digital Content Africa (London). 2016-08-22. Retrieved 2017-01-15.
  5. "NYC Will Never Forget 'Okayafrica: Afrobeat x Afrobeats' with Davido + Antibalas at Lincoln Center Out of Doors". OkayAfrica. 2016-09-09. Retrieved 2017-01-15.
  6. "OKAYAFRICA - 100 WOMEN". OKAYAFRICA's 100 WOMEN. Retrieved 2019-10-22.
  7. "South African Women Shine On OkayAfrica's 100 Women List". HuffPost UK. 2018-03-05. Retrieved 2019-10-24.
  8. "Moonchild Sanelly". BAM.org. Retrieved 2020-05-02.
  9. Somolu, Oreoluwa (2007-01-01). "'Telling Our Own Stories': African Women Blogging for Social Change". Gender and Development. 15 (3): 477–489. doi:10.1080/13552070701630640. JSTOR   20461231. S2CID   71871265.
  10. Mabanckou, Alain; Thomas, Dominic (2008-01-01). "New Technologies and the Popular: Alain Mabanckou's Blog". Research in African Literatures. 39 (4): 58–71. doi:10.2979/RAL.2008.39.4.58. JSTOR   30135303. S2CID   144482747.
  11. "Discussing African Futures With Achille Mbembe". OkayAfrica. 2015-11-09. Retrieved 2017-01-15.