OnSMASH, previously OnSmash.com, is a hip hop blog founded by Kevin "Hof" Hofman, [1] a native of Long Island. [2] It is a part of the blog family New Music Cartel (NMC). [1] OnSMASH LLC , the corporate entity, [3] has its headquarters in Huntington, New York. [4]
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The website was founded in 2006. Vibe described it as a "hip hop YouTube". [5]
OnSmash.com was the original outlet to post material from rappers like Cam'ron and 50 Cent engaging in beef that had not yet been reported through mediums like BET and MTV. Lee Q. O'Denat, the founder of WorldStarHipHop, used the setup of OnSmash.com to make his own website, hiring coders to steal the source code of the original OnSMASH player. O'Denat said that this led to tension between the two websites. The site focused on fight videos and unadulterated content that had nothing to do with music, unlike OnSMASH, which kept its ear for new talent and only posted music and videos to better the culture.
Before OnSMASH was a blog, the forums served as a big part of the rap Internet. Users all gathered to talk about music, share music and post funny things from their lives. It birthed many interesting topics and characters, making OS the hub for culture on the underground level way before blogs. The community grew strong and currently holds over 2 million posts to date.
On November 25, 2010 (Thanksgiving), [1] the United States Immigration and Customs Enforcement seized the domain name due to allegations of selling of counterfeit goods and piracy. Hofman initially believed that hackers had removed the site, but he later learned that the U.S. government had taken it down. Ben Sisario of The New York Times said "OnSmash.com and the handful of other music blogs shut down by the government post brand-new songs and videos without licenses, but much of that material is often leaked to them by managers, music labels and even the artists themselves." [2] Alvin Blanco of MTV said "Reaction to the over-zealousness of authorities in shuttering the website last Thanksgiving Day was swift, with artists and fans bemoaning the fact that an outlet for new music from up-and-coming acts was unfairly targeted." [1]
Hoffman purchased the domain name "FreeOnSmash.com" after the seizure of the original OnSmash.com. The new website opened on January 18, 2011. [1] Blanco said "a quick visit reveals that its DNA remains the same" despite the new domain name. [1] Hoffman said "Initially I planned to fall back and use this domain to chronicle our legal situation. After seeing the public outcry from artists and users alike, I felt we owed it to the culture to come back better than ever. We launched a refreshed version of the website and video player yesterday but have many new plans in store. I think this whole experience has forced us to evolve and look ahead." [1]
In March 2012, Hoffman's lawyer submitted a memorandum to the government offering a compromise to negotiate the return of the site so long as he paid what the government determined to be its appraised value, $7. Three and a half years later, in late 2015, the five-year statute of limitations on the seizure ran out and the site was returned to Hoffman. [6]
Dwayne Michael Carter Jr., known professionally as Lil Wayne, is an American rapper from New Orleans, Louisiana. Carter is regarded as one of the most influential and greatest hip hop artists of all time. Wayne was formally part of Cash Money Records, where he would release 5 number 1 albums under the label name before ultimately leaving in 2018. Wayne is now apart of Young Money Entertainment, a record label in whitch he created.
Kimberly Denise Jones, better known by her stage name Lil' Kim, is an American rapper. She was born and raised in New York City and lived much of her adolescent life on the streets after being expelled from home. In her teens, she would freestyle rap, influenced by fellow female hip-hop artists like MC Lyte and the Lady of Rage. In 1994, she was discovered by fellow rapper The Notorious B.I.G., who invited her to join his group Junior M.A.F.I.A.; their debut album, Conspiracy, generated two top 20 singles in the United States and was certified gold by the Recording Industry Association of America (RIAA).
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WorldStarHipHop is a content-aggregating video blog. Founded in 2005, the site averaged 1.2 million unique visitors a day in 2011. The site, operated by Worldstar, LLC, was founded by Lee "Q" O'Denat. Described by Vibe as a "remnant of the Geocities generation", the site regularly features shocking events caught on video, music videos and assorted content targeted to young audiences. O'Denat who referred to himself as a "Haitian ghetto nerd", described WorldStarHipHop as the "CNN of the ghetto".
In Case We Die is the debut mixtape by American recording artist Tinashe, first released on February 1, 2012 via her official website. The mixtape was released following a four-year stint as lead singer of girl group The Stunners and her array of non-album singles, including a collaboration with producers OFM, "Artificial People", in 2011.
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Operation In Our Sites is an ongoing effort by the U.S. government's National Intellectual Property Rights Coordination Center to detect and hinder intellectual property violations on the Internet. Pursuant to this operation, governmental agencies arrest suspects affiliated with the targeted websites and seize their assets including websites' domain names. Web users intending to access targeted websites are directed to the server operated by the U.S. government, and greeted with a graphic bearing the seals of the United States Department of Justice (DOJ), the National Intellectual Property Rights Coordination Center (NIPRCC), and U.S. Immigration and Customs Enforcement (ICE).
2DopeBoyz, stylized in all caps, is an online hip hop music review, news and criticism website launched in 2007 by Meka Udoh and Joel "Shake" Zela, who were former editors at HipHopDX. The website played a central role in hip hop's blog era of the mid-2000s and early 2010s, a period of growth for non-mainstream outlets as music media transitioned from primarily print and radio-based to online outlets and social media. 2DOPEBOYZ and other blogs like it helped promote unsigned and unknown rappers to notoriety, launching the careers of many of the star artists of the period.
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