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Hong Kong Dragon Airlines Limited, also known as Cathay Dragon (國泰港龍航空) and until 2016, Dragonair, was a Hong Kong-based international regional airline, with its corporate headquarters and main hub at Hong Kong International Airport. In the final year before it ceased flying, the airline operated a scheduled passenger network to around 50 destinations in 14 countries and territories across Asia. Additionally, the airline had three codeshares on routes served by partner airlines. It had an all-Airbus fleet of 35 aircraft, consisting of A320s, A321s, and A330s.
Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics.
Hong Kong Aircraft Engineering Company Limited (HAECO) is one of the world's leading independent aircraft engineering and maintenance groups with its head office located at Hong Kong International Airport. Established in 1950, the HAECO Group comprises 15 operating companies, employing around 15,000 staff in Hong Kong, Chinese Mainland, Europe and the United States. It is a member of the Swire Group. HAECO Group provides a comprehensive range of solutions encompassing airframe services, line services, inventory technical management, component overhaul, aerostructure repairs, landing gear services, engine services, global engine support, parts manufacturing and technical training.
Lancôme is a French luxury perfumes and cosmetics house that distributes products internationally. Lancôme is part of the L'Oréal Luxury Products division, which is its parent company and offers luxury skin care, fragrances, and makeup at higher-end prices.
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.
Hong Kong Express Airways Limited (HKE), commonly known as Hong Kong Express or HK Express, is a Hong Kong–based low-cost airline fully owned by Cathay Pacific Airways. It provides scheduled air service to 27 destinations in Asia, including Cambodia, China, Japan, South Korea, the Northern Mariana Islands, Taiwan, Thailand and Vietnam. The airline's main hub at Hong Kong International Airport uses a fleet that consists exclusively of the Airbus A320 family. The company slogan is Gotta Go.
In marketing, brand loyalty describes a consumer's positive feelings towards a brand and their dedication to purchasing the brand's products and/or services repeatedly regardless of deficiencies, a competitor's actions, or changes in the environment. It can also be demonstrated with other behaviors such as positive word-of-mouth advocacy. Corporate brand loyalty is where an individual buys products from the same manufacturer repeatedly and without wavering, rather than from other suppliers. Loyalty implies dedication and should not be confused with habit, its less-than-emotional engagement and commitment. Businesses whose financial and ethical values rest in large part on their brand loyalty are said to use the loyalty business model.
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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
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Asia Miles is a loyalty and frequent-flyer program launched by Cathay Pacific. Launched in February 1999, it allows members to earn miles by making different purchases with co-branded credit cards or on partnered flights, hotels, dining, financial services, retail, and technology products and services. Membership is free and open to individuals aged two or above.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Amyris Fuels, LLC, is a wholly owned subsidiary of Amyris, a business unit formed to develop a network for supplying and distributing renewable fuels. The company sources current biofuels, such as ethanol, from international producers and brings them to market.
Cathay Pacific operates a fleet of narrow-body and wide-body passenger aircraft composed of the Airbus A321neo, Airbus A330, Airbus A350 XWB, and Boeing 777 aircraft. The airline also operates a fleet of 20 Boeing 747 freighters.
No Regrets is a 2010 Hong Kong period television drama created and produced by Lee Tim-shing for TVB as a grand production. Set in Canton, Republic of China during the years of the Second Sino-Japanese War, it follows the lives of Lau Sing and Cheng Kau-mui, who go against all odds to protect their families from the violence of war.
Word-of-mouth marketing is the communication between consumers about a product, service, or company in which the sources are considered independent of direct commercial influence that has been actively influenced or encouraged as a marketing effort. While it is difficult to truly control word of mouth communication, there are three generic avenues to 'manage' word of mouth communication for the purpose of word-of-mouth marketing, including:
Eddie Lau Pui-Kei is a fashion designer in Hong Kong. Lau has worked in the fashion industry since 1962 until his retirement in 1999, but continues working in fashion. His career peaked in the 1980s, when he designed haute couture and stage costumes for celebrities including Anita Mui, Leslie Cheung, Eunice Lam, Bak Sheut-sin, Liza Wang, and Michelle Yeoh. Lau was also employed to design uniforms for international brands – Cathay Pacific, Cathay Dragon (2013) and gained recognition for this work.
Xiaohongshu is a social media and e-commerce platform. It has been described as "China's answer to Instagram", and as such, is sometimes referred to as "Chinese Instagram".
The Cathay Pacific discrimination scandal refers to a series of alleged discrimination incidents by the flight attendants against multiple passengers aboard Cathay Pacific Flight 987, flying from Chengdu Tianfu International Airport in mainland China to Hong Kong International Airport in the Hong Kong Special Administrative Region on May 21, 2023.
References
- 1 2 Colliander, Jonas; Hauge Wien, Anders (2013-01-01). "Trash talk rebuffed: consumers' defense of companies criticized in online communities". European Journal of Marketing. 47 (10): 1733–1757. doi:10.1108/EJM-04-2011-0191. ISSN 0309-0566.
- 1 2 3 Au, Cheuk Hang; Ho, Kevin K. W.; Law, Kris M. Y. (2021-11-02). "The bright and dark of consumers' online brand defending behaviors: exploring their enablers, realization, and impacts". Journal of Organizational Computing and Electronic Commerce. 31 (3): 171–191. doi:10.1080/10919392.2021.1949192. ISSN 1091-9392. S2CID 242043846.
- ↑ Meeks, Travis (2023-01-07). "Millennial Consumer Behavior: 20 Stats About Gen Ys' Finances". AnalyticsIQ. Retrieved 2023-11-24.
- ↑ "Cathay Pacific fires 3 cabin crew members accused of insulting non-English speakers". Young Post. 2023-05-24. Retrieved 2023-11-24.
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