Video CD is a home video format and the first format for distributing films on standard 120 mm (4.7 in) optical discs. The format was widely adopted in Southeast Asia, South Asia, East Asia, Central Asia and West Asia, superseding the VHS and Betamax systems in the regions until DVD-Video finally became affordable in the first decade of the 21st century.
Banner blindness is a phenomenon in web usability where visitors to a website consciously or unconsciously ignore banner-like information. A broader term covering all forms of advertising is ad blindness, and the mass of banners that people ignore is called banner noise.
Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also the mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Α video codec is software or a device that provides encoding and decoding for digital video, and which may or may not include the use of video compression and/or decompression. Most codecs are typically implementations of video coding formats.
Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits. It is then represented as a percentage of total visits.
A people counter is an electronic device that is used to measure the number of people traversing a certain passage or entrance. Examples include simple manual clickers, smart-flooring technologies, infrared beams, thermal imaging systems, WiFi trackers and video counters using advanced machine learning algorithms. They are commonly used by retail establishments to judge the effectiveness of marketing campaigns, building design and layout, and the popularity of particular brands.
In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content.
Customer engagement is an interaction between an external consumer/customer and an organization through various online or offline channels. According to Hollebeek, Srivastava and Chen S-D logic-Definition of customer engagement is "a customer’s motivationally driven, volitional investment of operant resources, and operand resources into brand interactions," which applies to online and offline engagement.
Social network advertising, also known as "social media targeting," is a group of terms that are used to describe forms of online advertising and digital marketing that focus on social networking services. One of the significant benefits of this type of advertising is that advertisers can take advantage of the users' demographic information, psychographics and other data points to target their ads appropriately.
DVD-Video is a consumer video format used to store digital video on DVD discs. DVD-Video was the dominant consumer home video format in Asia, North America, Europe, and Australia in the 2000s until it was supplanted by the high-definition Blu-ray Disc. Discs using the DVD-Video specification require a DVD drive and an MPEG-2 decoder. Commercial DVD movies are encoded using a combination of MPEG-2 compressed video and audio of varying formats. Typically, the data rate for DVD movies ranges from 3 to 9.5 Mbit/s, and the bit rate is usually adaptive. DVD-Video was first available in Japan on November 1, 1996, followed by a release on March 24, 1997 in the United States—to line up with the 69th Academy Awards that same day.
A progressive download is the transfer of digital media files from a server to a client, typically using the HTTP protocol when initiated from a computer. The consumer may begin playback of the media before the download is complete. The key difference between streaming media and progressive download is in how the digital media data is received and stored by the end user device that is accessing the digital media.
Adaptive bitrate streaming is a technique used in streaming multimedia over computer networks. While in the past most video or audio streaming technologies utilized streaming protocols such as RTP with RTSP, today's adaptive streaming technologies are based almost exclusively on HTTP, and are designed to work efficiently over large distributed HTTP networks. Adaptive bitrate streaming works by detecting a user's bandwidth and CPU capacity in real time, adjusting the quality of the media stream accordingly. It requires the use of an encoder which encodes a single source media at multiple bit rates. The player client switches between streaming the different encodings depending on available resources. "The result: very little buffering, fast start time and a good experience for both high-end and low-end connections."
In electronic commerce, conversion marketing is marketing with the intention of increasing conversions—that is, site visitors who are paying customers.
Video optimization refers to a set of technologies used by mobile service providers to improve consumer viewing experience by reducing video start times or re-buffering events. The process also aims to reduce the amount of network bandwidth consumed by video sessions.
Conviva is a venture-backed, privately held company, offering services for online video optimization and online video analytics. Conviva is headquartered in Silicon Valley with offices in New York and London.
An online video platform (OVP) enables users to upload, convert, store, and play back video content on the Internet, often via a private server structured, large-scale system that may generate revenue. Users will generally upload video content via the hosting service's website, mobile or desktop application, or other interfaces (API),and typically provides embed codes or links that allow others to view the video content.
Data-driven marketing is a process used by marketers to gain insights and identify trends about consumers and how they behave — what they buy, the effectiveness of ads, and how they browse. Modern solutions rely on big data strategies and collect information about consumer interactions and engagements to generate predictions about future behaviors. This kind of analysis involves understanding the data that is already present, the data that can be acquired, and how to organize, analyze, and apply that data to better marketing efforts. The intended goal is generally to enhance and personalize the customer experience. The market research allows for a comprehensive study of preferences.
YouTube Studio, formerly known as YouTube Creator Studio, is a platform created by the American video-sharing platform YouTube. YouTube Studio allows content creators to control their online presence on YouTube, expand their channel, quantify their channel's audience engagement, and potentially earn money.
