Greenpeace is a non-governmental environmental organization with offices in over 55 countries and an international coordinating body in Amsterdam, the Netherlands. Greenpeace was founded in 1971 by Irving Stowe and Dorothy Stowe, Canadian and US ex-pat environmental activists. Greenpeace states its goal is to "ensure the ability of the Earth to nurture life in all its diversity" and focuses its campaigning on worldwide issues such as climate change, deforestation, overfishing, commercial whaling, genetic engineering, and anti-nuclear issues. It uses direct action, lobbying, research, and ecotage to achieve its goals. The global organization does not accept funding from governments, corporations, or political parties, relying on three million individual supporters and foundation grants. Greenpeace has a general consultative status with the United Nations Economic and Social Council and is a founding member of the INGO Accountability Charter, an international non-governmental organization that intends to foster accountability and transparency of non-governmental organizations.
Unilever is a British-Dutch multinational consumer goods company co-headquartered in London, England, and Rotterdam, Netherlands. Its products include food, energy drink, ice cream, tea, cleaning agents, beauty products, and personal care products. Unilever is the largest producer of soap in the world. Unilever is one of the oldest multinational companies; its products are available in around 190 countries.
Hindustan Unilever Limited (HUL) is the Indian subsidiary of Unilever PLC. It is headquartered in Mumbai, India. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and consumer goods.
Jean Kilbourne, Ed.D. is a public speaker, writer, filmmaker and activist who is internationally recognized for her work on the image of women in advertising and her critical studies of alcohol and tobacco advertising. She is also credited with introducing the idea of educating about media literacy as a way to prevent problems she viewed as originating from mass media advertising campaigns. She also lectures about the topic, and her documentaries based on these lectures are viewed around the world.
Sinar Mas is one of the largest conglomerates in Indonesia. It was formed in 1938. It has numerous subsidiaries including Asia Pulp & Paper and palm oil producer PT SMART. The company also acquired Berau Coal Energy from Asia Resource Minerals PLC, a major mining group founded by Nathaniel Philip Rothschild, in a takeover initiated by Fuganto Widjaja.
Dove is an American personal care brand owned by Unilever originating in the United States. Dove products are manufactured in Argentina, Australia, Bangladesh, Brazil, Canada, China, Egypt, Germany, India, Indonesia, Israel, Ireland, Japan, Mexico, Netherlands, Pakistan, Philippines, Poland, South Africa, South Korea, Thailand, Turkey and the United States.
IOI Corporation Berhad commonly referred to as IOI, was incorporated on 31 October 1969 as Industrial Oxygen Incorporated Sdn Bhd. IOI is one of Malaysia's biggest conglomerates. It ventured into property development in 1984, followed by oil palm plantations and refineries in 1985. IOI was listed on the Kuala Lumpur Stock Exchange (KLSE)—now known as Bursa Malaysia—in 1980.
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play, aiming to build self confidence in women and young children. Dove's partners in the effort include such marketing and communications agencies as Ogilvy & Mather, Edelman Public Relations, and Harbinger Communications along with other specialized consultants. Part of the overall project was the "Evolution" campaign.
LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux started as "Sunlight Flakes" laundry soap in 1899.
Bride Has Massive Hair Wig Out is the name of a viral video uploaded to YouTube in early 2007. The campaign was created by Canadian Advertising Agency, Capital C. Seemingly shot by one of three bridesmaids, it shows a bride so unhappy with her hairstyle on her wedding day that she starts cutting it off.
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada. The piece was first displayed online on 6 October 2006, and was later broadcast as a television and cinema spot in the Netherlands and the Middle East. The ad was created from the budget left over from the earlier Daughters campaign, and was intended to be the first in a series of such online-focused campaigns by the company. Later such videos include Onslaught and Amy.Evolution was directed by Canadian director Yael Staav and Tim Piper, with sound design handled by the Vapor Music Group, and post-production by SoHo.
John West Foods is a United Kingdom-based seafood marketing company established in 1857, and currently owned by Thai Union Group of Thailand. They are known as a producer of canned salmon and tuna, and also supply mackerel, sardine, herring, brisling, anchovies and shellfish.
noitulovE is a British television and cinema advertisement launched by Diageo in 2005 to promote Guinness Draught stout. The 60-second piece formed the cornerstone of a £15 million advertising campaign targeting men in their late twenties and early thirties. The commercial shows, in reverse, the adventures of three characters who evolve from mudskippers to present day humans before tasting Guinness in a London pub. The commercial was handled by the advertising agency Abbott Mead Vickers BBDO, with a budget of £1.3M. It was directed by Daniel Kleinman. Production was contracted to Kleinman Productions, with post-production by Framestore CFC. It premiered on British television on 3 October 2005.
Clearcast is a non-governmental organisation which pre-approves most British television advertising. It came into being on 1 January 2008 and took over the responsibilities of the Broadcast Advertising Clearance Centre. Clearcast is now owned by four UK commercial broadcasters: ITV, Channel 4, Sky and Warner Media.
Mother is a creative company with offices in London, New York, Los Angeles and Shanghai.
Palm oil, produced from the oil palm, is a basic source of income for many farmers in South East Asia, Central and West Africa, and Central America. It is locally used as cooking oil, exported for use in much commercial food and personal care products and is converted into biofuel. It produces up to 10 times more oil per unit area than soybeans, rapeseed or sunflowers.
Carousel is an online advertisement launched in April 2009 by Philips to promote Philips Cinema 21:9 LCD televisions. The 139-second (2m19s) piece is a continuous tracking shot of a frozen moment after an armoured van heist gone wrong, with robbers dressed in clown masks holding a pitched battle with police officers inside a hospital. The campaign surrounding Carousel was led by the central Philips team at DDB in London and produced by advertising agency Tribal DDB in Amsterdam. It was directed by Adam Berg, with production contracted to London-based production company Stinkdigital. The ad went on to become a huge critical success, winning the advertising industry's most prestigious award: the Grand Prix at the Cannes Lions International Advertising Festival. It is only the second online advertisement to win in the Film category, after Dove's Evolution in 2007. Scenes from Carousel were used in the music video for hip hop artist 50 Cent's single "Ok, You're Right".
"Christmas Comes But Once a Year" is the second episode of the fourth season of the American television drama series Mad Men, and the 41st overall episode of the series. It was written by series creator and executive producer Matthew Weiner and Tracy McMillan, and directed by Michael Uppendahl. It originally aired on the AMC channel in the United States on August 1, 2010.
Dove Real Beauty Sketches is a short film produced in 2013 as part of the Dove Campaign for Real Beauty marketing campaign. The aim of the film is to show women that they are more beautiful than they think they are by comparing self-descriptions to those of strangers.
