Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
Act! is a customer relationship management (CRM) software and marketing automation software platform designed for, and used by, small and mid-sized businesses. It has a user base of over 800 thousand registered users.
Oracle CRM is a customer relationship management system created by Oracle Corporation. It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and manage sales, marketing, and customer support.
HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.
MarketFirst is a business software product for use in marketing, offered by Avolin.
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed Salesforce Marketing Cloud in 2014 after its acquisition by Salesforce.
Neolane, Inc. is a conversational marketing technology provider, which develops marketing automation and cross-channel campaign management software and services for business-to-business and business-to-consumer marketers. In 2012, Neolane recorded $58 million in revenue representing 40% year-over-year growth. It was announced in June 2013 that Adobe Systems would buy Neolane for $600 million.
Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation.
Act-On Software is a software-as-a-service product for marketing automation. The company is headquartered in Portland, Oregon and was founded in 2008, originally retailing its software exclusively through Cisco, which provided $2 million in funding.
Trumpia is an American SaaS text messaging and marketing automation company. It specializes in SMS marketing and multi-channel automated messaging. Trumpia’s services are designed for marketing, internal communications, customer service, and other use cases for organizations including Fortune 500’s.
Keap is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce. It is based in Chandler, Arizona.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks and consolidate multi-channel interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. It often integrates with customer relationship management (CRM) and customer data platform (CDP) software.
Signpost is a technology company that develops CRM and marketing automation software for local businesses to build relationships with new and existing customers.
Daniel Conrad Engel is an American CEO and entrepreneur who has worked in the e-commerce and software industries since 1997. Engel led customer acquisition at Picasa, Google, FastSpring, GoToMeeting and GoToMyPC. In 2020, Engel founded Santa Barbara Venture Partners, a venture capital investment fund. He graduated from Tulane University in 1998 with a major in finance and is a past member of Young Presidents' Organization. Engel sits on multiple boards of directors and advisers to tech companies. Since 2018, he has served as board member on a range of local nonprofits that address the critical issue of homelessness. Engel lives in Santa Barbara, California with his two children and his wife, Emily, an environmental activist, art historian, and lecturer at the University of California, Santa Barbara.
UiPath Inc. is a global software company that makes robotic process automation (RPA) software. It was founded in Bucharest, Romania, by Daniel Dines and Marius Tîrcă. Its headquarters are in New York City. The company's software monitors user activity to automate repetitive front and back office tasks, including those performed using other business software such as customer relationship management or enterprise resource planning (ERP) software.
ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois. The company offers email marketing, marketing automation, sales automation, and CRM functionality.
Conversica is a US-based cloud software technology company, headquartered in San Mateo, California, that provides two-way AI-driven conversational software and a suite of Intelligent Virtual Assistants for businesses to engage customers via email, chat and SMS.
Creatio is a global vendor of software to automate workflows and a CRM with no-code development.
Oracle Advertising and Customer Experience (CX) is a suite of cloud-based applications offered by Oracle Corporation that includes tools for advertising, marketing, sales, e-commerce, customer service.
Omnisend is a marketing automation platform for ecommerce businesses, focusing on email and SMS marketing. It is designed by the company Omnisend, established in 2014 under the name Soundest. Omnisend is headquartered in London, United Kingdom.
