 | |
| Company type | Private |
|---|---|
| Industry | Clothing |
| Founded | 2011 [1] |
| Founders | Lou Panaccione, Paul Brown, Juan Diaz, and Steve Liggett [1] |
| Headquarters | , U.S. |
Area served | Worldwide |
Key people | Lou Panaccione (CEO) [2] |
| Products | Shoes |
| Website | www |
Oofos (stylized OOFOS) is an American multinational company that manufactures recovery footwear. Headquartered in Braintree, Massachusetts, it was founded in 2011.
OOFOS was founded in 2011 by a team of footwear industry veterans that included Lou Panaccione, Paul Brown, Juan Diaz, and Steve Liggett. [1] The company originally sold its footwear direct to consumer, through Amazon, and wholesale. [2] By 2023, the brand was selling in 32 countries, and expanded from specialty running shops to include REI, DSW and Nordstrom. [3] In June 2025, the company began opening retail stores in the US. [2]
OOFOS manufactures recovery sandals and shoes designed to help lessen the stress on joints. [4] The company markets OOfoam, foam technology designed to absorb impacts and help wearers feel better post performance. [5] The foam is used to manufacture a variety of men's and women's styles, including sandals, shoes, clogs and slippers. [5]
In 2020, former NFL and MLB star Deion Sanders became an OOFOS brand ambassador. [6] Sanders credited his OOFOS shoes with helping with the lingering pain he felt from his years as a pro athlete. [6] In June 2021, the company signed a brand partnership with former NFL quarterback Alex Smith. [7] In 2018, Smith had suffered a near career-ending injury, and credited OOFOS shoes for helping with his recovery. [7] In September 2022, former Las Vegas Raiders NFL quarterback Derek Carr also became a brand ambassador for OOFOS. [8] As of September 2022, OOFOS was also the official recovery shoe for the LA Raiders. [8] South Carolina Gamecocks women's basketball head coach Dawn Staley is also an OOFOS brand ambassador. [9]
Other partnerships have included USA Gymnastics, athletic company EXOS, the NWHL, and the U.S. Ski & Snowboard team. [10]
In 2015, OOFOS launched Project Pink to support breast cancer research, after Duncan Finigan, OOFOS' global head of brand management and marketing, was diagnosed with breast cancer. [4] The company reportedly donates a percentage of its proceeds to breast cancer research. [4]