 | |
| Industry | Software, Gambling |
|---|---|
| Founded | 1996 |
| Headquarters | Chiswick, London |
Area served | Chiswick, London Athens, Greece Sydney, Australia Montreal, Canada |
Key people | Jordan Levin |
| Owner | OB Global Holdings LLC |
Number of employees | over 750 |
| Subsidiaries | Neccton |
OpenBet is a provider of sportsbook technology, content and services, which is owned by Endeavor Group Holdings, Inc as of 2021.
In 2020, it was the market leader in Canada where 80% [1] of all digital sports bets were processed through its platform. In the same year in the UK, it accounted for 65%, [2] and in Australia, 46%. [3] The OpenBet platform is licensed in 13 US states, and last year 40% [4] of all bets in the country were carried out on its platform. OpenBet develops front-end and back-office gaming products, including management and data analysis and reporting tools.
Its platform is designed to allow users to bet and play in multiple languages and currencies across a range of products and platforms, including web, mobile, retail outlets, call centres and interactive television, with a single sign-on to a centralised OpenBet account.
Orbis Technology Ltd was founded on 2 February 1996 by Clive Haworth, James Caddy and Charles Malir. [5] [6]
The company's first sports betting application was released as Betonline through a City Index and Sporting Life joint venture in time for the 1998 World Cup. In 1999 Orbis launched their OpenBet Casino at ICE and the Sky Vegas Live Roulette channel was launched. By 2000, Ladbrokes, Surrey Sports and Paddy Power were live on OpenBet. [7]
In December 2000, the company was acquired by NDS Group, a News Corporation company and a technology provider in digital television. James Caddy stepped down as CEO in 2004 with David Loveday taking over. NT Media was acquired in September 2005 and then Electracade in December 2008.
In 2010, Orbis Technology was renamed to OpenBet, the name of its eponymous software betting platform. [6] It also acquired Alphameric Solutions, a software company supplying betting retail products, which was renamed as the OpenBet Retail division. [8]
It was in a Sunday Times survey in 2010, and achieved a one star accreditation in 2015. [9]
In January 2011, OpenBet was sold by NDS for £208 million, in a management buyout backed by private equity firm, Vitruvian Partners. [10] In March 2013 David Loveday stepped down, with COO Jeremy Thompson-Hill taking over as CEO of Openbet. [11]
In April 2015, OpenBet acquired their Greek branch from outsourcing partner Athens Technology Center S.A., increasing the group's headcount by 25%. [12]
In 2016, OpenBet was named sports betting supplier of the year at the eGamingReview B2B awards for the seventh successive year. [13] Vitruvian Partners sold OpenBet to NYX Gaming Group in 2016. [14]
In 2017, NYX was acquired by Scientific Games Corporation with OpenBet becoming part of the latter's SG Digital division in 2018. [15] [16]
In 2019, OpenBet partnered up with the TAB NZ, a New Zealand betting site. [17]
In September 2021, Endeavor Group announced that it would acquire OpenBet for $1.2 billion in cash and stock. [18] The acquisition was completed in September 2022. [19]
In June 2023, OpenBet acquired Neccton, which is a responsible gaming and fraud detection app provider. [20] [21]
In August 2024, Endeavor announced that OpenBet and IMG Arena would be put up for sale as part of its plans to go private. [22] On November 11, 2024, it was announced that OpenBet would be sold in a management buyout to a group led by Endeavor CEO Ari Emanuel for $450 million. [23]
Cisco Videoscape was a majority owned subsidiary of News Corp, which develops software for the pay TV industry. NDS Group was established in 1988 as an Israeli start up company. It was acquired by Cisco in 2012 before being sold back to the private equity company Permira in 2018 for US$1 billion. The company is currently headquartered in Staines, United Kingdom.
IMG, originally known as the International Management Group, is a global sports, fashion, events and media company headquartered in New York City. The company manages athletes and fashion celebrities; owns, operates and commercially represents live events; and is an independent producer and distributor of sports and entertainment media.
Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corp., it is the second largest radio company in the United States, owning over 220 radio stations across 47 media markets.
Evoke plc, formerly 888 Holdings Limited, is an international sports betting and gambling company. It owns brands such as 888casino, 888poker, 888sport, Mr Green, and William Hill. Business operations are led from its headquarters in London, alongside satellite offices in Bucharest, Ceuta, Gibraltar, Leeds, Malta, Sofia, and Tel Aviv. It is listed on the London Stock Exchange.
Playtech plc is a gambling software development company founded in 1999. The company provides software for online casinos, online poker rooms, online bingo games, online sports betting, scratch games, mobile gaming, live dealer games and fixed-odds arcade games online. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
Light & Wonder, Inc., formerly Scientific Games Corporation (SG), is an American corporation that provides gambling products and services. The company is headquartered in Las Vegas, Nevada.
Endeavor Group Holdings, Inc. is an American holding company for talent and media agencies with its primary offices in Beverly Hills, California. The company was founded in April 2009 after the merger of the William Morris Agency and Endeavor Talent Agency. Endeavor represents artists in film, television, music, theater, digital media, and publishing. It also represents the NFL and NHL. Endeavor is majority owner of World Wrestling Entertainment (WWE) and the Ultimate Fighting Championship (UFC) through TKO Group. In collegiate athletics Endeavor-Learfield IMG represents The American, A10, Big 12, Conference USA, Horizon League, MAC, MEAC, OVC, SEC and WCC.
FanDuel Group is an American gambling company that offers sportsbook, daily fantasy sports, horse racing, and online casino. The company operates sportsbooks in a number of states including New Jersey, Pennsylvania, Indiana and West Virginia, as well as an online horse race betting platform, and a daily fantasy sports service.
Mr Green is an international online gambling company founded in 2007. Its product offering includes sports betting and online casino. In January 2019, Mr Green was acquired by William Hill for £242m. In July 2022, William Hill was subsequently acquired by Evoke plc for £2.2 billion.
Fanatics, Inc. is a global digital sports platform that consists of several businesses, including licensed sports merchandise, trading cards and collectibles, sports betting and iGaming, special events, and live commerce. The company began as an American online retailer of licensed sportswear and merchandise, which operated the e-commerce businesses of major professional sports leagues and media brands, as well as hundreds of collegiate and professional team properties.
EveryMatrix Ltd is a B2B iGaming software provider company founded in 2008 with its headquarters in Malta. EveryMatrix supplies online gambling platforms, products, and software to online casinos, sportsbook operators, and state-owned or private lotteries. EveryMatrix is a member of the European Lotteries Association and World Lotteries Association.
DraftKings Inc. is an American gambling company based in Boston, Massachusetts. It offers sportsbook and daily fantasy sports (DFS) services.
Entain plc, formerly GVC Holdings, is an international sports betting and gambling company. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It owns brands such as bwin, Coral, Ladbrokes, PartyPoker and Sportingbet.
LeoVegas AB is a Swedish mobile gaming company and provider of online casino and sports betting services such as table games, video slots, progressive jackpots, video poker and live betting to a number of international markets. LeoVegas Gaming Ltd. is a subsidiary of MGM Resorts International.
Kambi Group Plc is a B2B provider of sports betting services to licensed B2C gambling operators. The company provides a software platform with front end user interface, odds compiling, customer intelligence and risk management.
FuboTV Inc., operating as FuboTV or Fubo, is an American streaming television service serving customers in Canada, Spain, and the United States and based in Midtown Manhattan. The network focuses primarily on channels that distribute live sports. Depending on the country it is accessed in, channels offered by Fubo include access to the Premier League, NFL, MLB, NBA, NHL, MLS, CPL, and international football, as well as news, network television series, and movies.
Gaming Innovation Group. is an iGaming company offering iGaming platform, sportsbook and AI services to its B2B partners. The company is listed on the Nasdaq First North Growth Market under the ticker symbol "GIG SBD".
Genius Sports is a sports data and technology company that provides data management, video streaming and integrity services to sports leagues, bookmakers and media companies.
ESPN Bet is a brand of American sportsbooks and online sports betting services operated by Penn Entertainment. Its branding is licensed from ESPN Inc., which cross-promotes the services across its television and digital platforms. It originally launched in 2020 as Barstool Sportsbook, in partnership with the then-Penn owned Barstool Sports.
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