 | |
| Industry | Software, Gambling |
|---|---|
| Founded | 1996 |
| Headquarters | Chiswick, London |
Area served | Chiswick, London Athens, Greece Sydney, Australia Montreal, Canada |
Key people | Jordan Levin |
| Owner | Endeavor Group |
Number of employees | over 750 |
| Subsidiaries | Neccton |
OpenBet is a provider of sportsbook technology, content and services, which is owned by Endeavor Group Holdings, Inc as of 2021.
In 2020, it was the market leader in Canada where 80% [1] of all digital sports bets were processed through its platform. In the same year in the UK, it accounted for 65%, [2] and in Australia, 46%. [3] The OpenBet platform is licensed in 13 US states, and last year 40% [4] of all bets in the country were carried out on its platform. OpenBet develops front-end and back-office gaming products, including management and data analysis and reporting tools.
Its platform is designed to allow users to bet and play in multiple languages and currencies across a range of products and platforms, including web, mobile, retail outlets, call centres and interactive television, with a single sign-on to a centralised OpenBet account.
Orbis Technology Ltd was founded on 2 February 1996 by Clive Haworth, James Caddy and Charles Malir [5] [6]
The company's first sports betting application was released as Betonline through a City Index and Sporting Life joint venture in time for the 1998 World Cup. In 1999 Orbis launched their OpenBet Casino at ICE and the Sky Vegas Live Roulette channel was launched. By 2000, Ladbrokes, Surrey Sports and Paddy Power were live on OpenBet. [7]
In December 2000, the company was acquired by NDS Group, a News Corporation company and a technology provider in digital television. James Caddy stepped down as CEO in 2004 with David Loveday taking over. NT Media was acquired in September 2005 and then Electracade in December 2008.
In 2010, Orbis Technology was renamed to OpenBet, the name of its eponymous software betting platform. [6] It also acquired Alphameric Solutions, a software company supplying betting retail products, which was renamed as the OpenBet Retail division. [8]
It was in a Sunday Times survey in 2010, and achieved a one star accreditation in 2015. [9]
In January 2011, OpenBet was sold by NDS for £208 million, in a management buyout backed by private equity firm, Vitruvian Partners. [10] In March 2013 David Loveday stepped down, with COO Jeremy Thompson-Hill taking over as CEO of Openbet. [11]
In April 2015, OpenBet acquired their Greek branch from outsourcing partner Athens Technology Center S.A., increasing the group's headcount by 25%. [12]
In 2016, OpenBet was named sports betting supplier of the year at the eGamingReview B2B awards for the seventh successive year. [13] Vitruvian Partners sold OpenBet to NYX Gaming Group in 2016. [14]
In 2017, NYX was acquired by Scientific Games Corporation with OpenBet becoming part of the latter's SG Digital division in 2018. [15] [16]
In 2019, OpenBet partnered up with the TAB NZ, a New Zealand betting site. [17]
In September 2021, Endeavor Group Holdings, Inc, announced that it would acquire OpenBet for $1.2 billion in cash and stock. [18] The acquisition was completed in September 2022. [19]
In June 2023, OpenBet acquired Neccton, which is a responsible gaming and fraud detection app provider. [20] [21]
Cisco Videoscape was a majority owned subsidiary of News Corp, which develops software for the pay TV industry. NDS Group was established in 1988 as an Israeli start up company. It was acquired by Cisco in 2012 before being sold back to the private equity company Permira in 2018 for US$1 billion. The company is currently headquartered in Staines, United Kingdom.
Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corp., it is the second largest radio company in the United States, owning 235 radio stations across 48 media markets.
William Hill is an international gambling company founded in 1934. Its product offering includes sports betting, online casino, online poker, and online bingo. Business operations are conducted from its headquarters in London, alongside satellite offices in Gibraltar, Leeds, Malta, Manila, and Sofia. The company was previously listed on the London Stock Exchange until it was acquired by Caesars Entertainment in April 2021. In July 2022, William Hill was subsequently acquired by 888 Holdings for £2.2 billion.
888 Holdings plc, formerly Virtual Holdings Limited, is an international sports betting and gambling company. It owns brands such as 888casino, 888poker, 888sport, Mr Green, and William Hill. Business operations are conducted from its headquarters in Gibraltar, alongside satellite offices in Bucharest, Ceuta, Leeds, London, Malta, Sofia, and Tel Aviv. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
Playtech plc is a gambling software development company founded in 1999. The company provides software for online casinos, online poker rooms, online bingo games, online sports betting, scratch games, mobile gaming, live dealer games and fixed-odds arcade games online. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
Light & Wonder, Inc., formerly Scientific Games Corporation (SG), is an American corporation that provides gambling products and services. The company is headquartered in Las Vegas, Nevada.
bet-at-home.com AG is a European online gambling and sports betting company that was founded in 1999.
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Score Media and Gaming Inc. is a digital media company based in Toronto, Canada, often referred to as theScore. It was founded in 2012 by John S. Levy, the company's Chief Executive Officer and Chairman. The company owns and operates digital sports media and sports betting products which deliver sports scores, data, news, and sports book offerings via emerging and established platforms. The company also previously owned The Score Television Network, which was acquired by Rogers Communications in October 2012 and is today known as Sportsnet 360. The transaction did not include the Score's digital media assets, including its mobile apps and websites, which they still own and operate.
Mr Green is an international online gambling company founded in 2007. Its product offering includes sports betting and online casino. In January 2019, Mr Green was acquired by William Hill for £242m. In July 2022, William Hill was subsequently acquired by 888 Holdings for £2.2 billion.
Bede Gaming is a gambling platform and software company based in Newcastle upon Tyne, England, with offices in London, England and Sofia, Bulgaria. It supplies gambling platforms and software to online casinos, online bingo operators, and lotteries in regulated markets. The platform handles more than £3 billion of wagers per year.
EveryMatrix Ltd is a B2B iGaming software provider company founded in 2008 with its headquarters in Malta. EveryMatrix supplies online gambling platforms, products, and software to online casinos, sportsbook operators, and state-owned or private lotteries. EveryMatrix is a member of the European Lotteries Association and World Lotteries Association.
DraftKings is an American daily fantasy sports contest and sports betting company. The company allows users to enter daily and weekly fantasy sports–related contests and win money based on individual player performances in five major American sports, Premier League and UEFA Champions League football, NASCAR auto racing, Canadian Football League, the XFL, mixed martial arts (MMA), Boxing, Tennis, All Elite Wrestling (AEW), and WWE.
Entain plc, formerly GVC Holdings, is an international sports betting and gambling company. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It owns brands such as bwin, Coral, Ladbrokes, PartyPoker and Sportingbet.
LeoVegas AB is a Swedish mobile gaming company and provider of online casino and sports betting services such as table games, video slots, progressive jackpots, video poker and live betting to a number of international markets. LeoVegas Gaming Ltd. is a subsidiary of MGM resorts international.
Kambi Group Plc is a B2B provider of sports betting services to licensed B2C gambling operators. The company provides a software platform with front end user interface, odds compiling, customer intelligence and risk management.
FuboTV Inc. is an American streaming television service serving customers in the United States, Canada, and Spain that focuses primarily on channels that distribute live sports. Depending on country, channels offered by Fubo may potentially include access to EPL, NFL, MLB, NBA, NHL, MLS, CPL and international football, plus news, network television series and movies.
Gaming Innovation Group Inc. is an iGaming company offering cloud-based product and platform services and performance marketing to its B2B partners. The company is listed on the Oslo Stock Exchange under the ticker symbol "GIG", and on Nasdaq Stockholm under the ticker symbol "GIGSEK".
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