OrangeSoda

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OrangeSoda
Founded2006
FoundersJay Bean, Chris Finken, and Derek Miner
Headquarters
American Fork   OOjs UI icon edit-ltr-progressive.svg
,
United States  OOjs UI icon edit-ltr-progressive.svg
Parent Deluxe Corporation
Website www.orangesoda.com

OrangeSoda Inc. is an Internet marketing company. They focus on creating geo-targeted search engine marketing (SEM), search engine optimization (SEO), and pay per click (PPC) campaigns. [1] It is currently owned by Deluxe Corporation and based in Kansas City, having moved operations from Utah in 2015. [2]

Contents

History

OrangeSoda was founded in 2006 by Jay Bean, Chris Finken, and Derek Miner, using private funds, local money from investors, and a strategic partner. [3] [4]

Not affiliated with the orange soft drink, Bean used a domain name he had already purchased for unrelated reasons. In the first year, the company grew from 4 employees to 65. [5] As of 2011, OrangeSoda has 175 employees, 6000 customers, and did $19 million in revenue in 2010. [6] OrangeSoda was partnered with CityGrid Media, Yellow Pages Group (YPG), and Freedom Communications to provide social, mobile, and search services to their customers. [7] In 2009, OrangeSoda was recognized as one of the top 100 fastest growing companies in Utah by MountainWest Capital Network. [8] In 2010, the company was voted as the best startup venture in Utah Valley and one of the top 3 places to work by Utah Valley Business Quarterly. [9] In 2012, OrangeSoda was acquired by Deluxe Corp. for $27.7M. [10] [11]

In 2015 they closed their offices in American Fork, Utah, making 60 workers redundant, and moved all business to Kansas City. [2]

References

  1. ↑ Cameron Christoffers, "Who Loves OrangeSoda? Small Businesses Might…", Tech Crunch IT, 2009-7-16
  2. 1 2 Curry, Tessa (2015). "After 10 years OrangeSoda closes American Fork office, lays off 60". Silicon Slopes.
  3. ↑ Tom Harvey, "OrangeSoda: You have to ask them what they do" Archived 25 January 2015 at the Wayback Machine , The Salt Lake Tribune, 2008-12-20
  4. ↑ "Barking Frog Can Change the Face of Your Business Today!". barkingfrogseo. Retrieved 8 November 2015.
  5. ↑ Utah Valley Business Magazine, "Startups to Watch", Utah Valley Business Quarterly, 2008 Spring
  6. ↑ Adriana Gardella, "Advice From a Sticky Web Site on How To Make Yours the Same", The New York Times, 2011-04-13
  7. ↑ AlwaysOn Network, "CEO Showcase: OrangeSoda", aonetwork.com, 2011-3-20
  8. ↑ Mountain West Capital Network, "Title of article", Mountain West Capital Network, 2009
  9. ↑ Briana Stewart "Best of UV Business 2010", Utah Valley Business Quarterly, 2010 Summer
  10. ↑ "Deluxe buys Internet marketing company OrangeSoda for $28 million". www.bizjournals.com. Retrieved 16 November 2017.
  11. ↑ "Deluxe buys OrangeSoda Inc. for $27.7 million". Deseret News. 6 June 2012. Archived from the original on 10 June 2012.
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