| Industry | Fashion |
|---|---|
| Founded | 2013 |
| Founder | Tyler Haney |
| Headquarters |
Outdoor Voices (sometimes just O.V.) is an American clothing company focused on the design and sale of athletic apparel. The company was founded in 2013 by Tyler Haney in New York City, and is now headquartered in Austin. [1] The company's products are sold online. [2] On February 25, 2020, Haney tendered her resignation, and Cliff Moskowitz, the president of a fashion-oriented private equity firm, took over as interim CEO. [3]
The company's founder, Tyler Haney, was motivated to found Outdoor Voices due to a love of sports and athletics. [4] She founded Outdoor Voices in 2013 after studying business at Parsons School of Design. [5] In early 2014, J. Crew selected the Outdoor Voices line for its stores’ "Brands We Love" sections after the line was featured in a London boutique, Garbstore. [1] The company's first store opened in Austin in October 2014 and its first pop-up shop opened in Manhattan in 2015. [6] The company was known initially for their "kits," which included a collection of tops and bottoms that could be mixed and matched for a bundled price.
Over time, Outdoor Voices raised over $9.5 million from investors like General Catalyst Partners. In 2015, Outdoor Voices received $7.5 million in investments to start their active apparel line. [4] In 2016, Haney decided to move the company to Austin, Texas to focus on building a new and a bigger headquarters for the company and hired more employees including some of Haney's friends from high school. [4] Mickey Drexler, the former CEO of Gap Inc. and J. Crew Group, Inc., became the company's chairman of the board in the summer of 2017. [7] As of March 2018, the company had raised roughly $57 million in funding. [8] Lead investors include GV, General Catalyst Partners, and Forerunner Ventures. [8] On April 24, 2018, Outdoor Voices launched a running collection with Hoka One One. They also released a corresponding app called O.V. Trail Shop. The app features the nearest Trail Shops where the new running collection can be found. [9] In 2018, Outdoor Voices launched their first swimwear collection called “H2Ov”. [10]
Outdoor Voices has collaborated with other clothing and exercise-related companies to produce limited run products. Collaborators include the fashion blog Man Repeller , ClassPass, and French fashion label A.P.C. [11] [12] [13] [14]
In February 2020, in an effort to restructure the company, Tyler Haney stepped down as CEO. Several executives abruptly departed the company, and an anonymous letter blamed Haney for the staff exits, calling her "spoiled" and criticizing her leadership. Haney struggled to work with Mickey Drexler, the well-known retail executive who had previously led J.Crew and Gap. [15] By March 2020, the company had "imploded," according to The New York Times. [15] In January of 2020, the company's valuation was $40 million, down from its 2018 valuation of $110 million. [15] Outdoor Voices indicated that there would be an additional 15 layoffs across the company. [16]
In March 2024, the company announced all its stores would close, and that the company would become online-only. [17] On March 21, 2024, former employees confirmed that Outdoor Voices was preparing to file for Chapter 11 bankruptcy reorganization within the coming weeks. [18]
Penney OpCo LLC, doing business as JCPenney and often abbreviated JCP, is an American department store chain that operates 656 stores across 49 U.S. states and Puerto Rico. Departments inside JCPenney stores include Men's, Women's, Boys', Girls', Baby, Bedding, Home, Fine Jewelry, Shoes, Lingerie, JCPenney Salon, JCPenney Beauty, as well as leased departments such as Seattle's Best Coffee, US Vision optical centers, and Lifetouch portrait studios.
Recreational Equipment, Inc., doing business as REI, is an American retail and outdoor recreation services corporation. It was formerly governed, and continues to brand itself, as a consumers' co-operative. REI sells camping gear, hiking, climbing, cycling, water, running, fitness, snow, travel equipment, and men, women and kids clothing. It also offers services such as outdoor-oriented vacations and courses. Unlike other outdoor sports stores, it does not sell hunting or fishing equipment.
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Millard "Mickey" S. Drexler is an American businessman, who is the CEO of Alex Mill, and head of Drexler Ventures. He was formerly the CEO and chairman of J.Crew Group, as well as the CEO of Gap Inc.
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The Gap, Inc., commonly known as Gap Inc. or Gap, is an American worldwide clothing and accessories retailer. Gap was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California. The company operates four primary divisions: Gap, Banana Republic, Old Navy, and Athleta. Gap Inc. is the largest specialty retailer in the United States, and is 3rd in total international locations, behind Inditex Group and H&M. As of early 2023, Gap employs about 95,000 people.
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Fabletics is a global, active lifestyle brand that sells both men's and women's sportswear, footwear and accessories, commonly referred to as "activewear". The company operates on a membership model and is known for its e-commerce business approach and also has over 85 brick-and-mortar stores. The brand has a membership program that allows shoppers to become "VIP Members", with access to special membership discounts and perks. Fabletics offers its members personalized outfits chosen for them based on their lifestyle and fashion preferences and releases capsules weekly in sizes XXS-4X for women and monthly in sizes XS-XXL for men.
Arielle Noa Charnas is an American fashion blogger and influencer known for her blog Something Navy, launched in 2009. She designed a line of apparel in partnership with Nordstrom, and following its success, she started a clothing brand called Something Navy in 2020. She gained attention for series of controversies during the COVID-19 pandemic and for the subsequent backlash from Nordstrom.
Patrik Frisk is a Swedish/American businessman in the apparel industry. From 2020 to 2022, he was the president and CEO of Under Armour, when he succeeded the company's founder, Kevin Plank. He was previously president and chief operating officer of the company since 2017. Frisk has worked for 30 years in retail and has had senior positions at The North Face and Timberland, before joining the ALDO Group in 2014 as CEO.
Accent Group Limited is an Australian and New Zealand footwear and clothing retail, wholesaling and distribution company. It has more than 800 retail stores, along with 19 brands, and more than 20 online platforms.
