| Industry | Fitness, Wellness, Lifestyle |
|---|---|
| Founded | June 1, 2013 |
| Founders | Payal Kadakia Sanjiv Sanghavi |
| Headquarters | New York City, New York, U.S. |
Area served | Worldwide |
Key people | Fritz Lanman, CEO Payal Kadakia, Chairwoman |
| Parent | Playlist |
| Website | classpass |
| Footnotes /references [1] | |
ClassPass is an American company operating a subscription platform for fitness, wellness, lifestyle experiences, and more. Founded in 2013, it was acquired by Mindbody Inc in 2021. In June 2025, Playlist was created as a parent brand, uniting ClassPass with Mindbody & Booker under a single identity. [2]
The company was founded by Payal Kadakia and Sanjiv Sanghavi as Classivity in 2010. [3] [4] [5] [6] In 2012, the company launched Passport, allowing users to try one fitness class at a new studio. [7] The company expanded its product to a subscription. [7] [8] [9] The company brought on Mary Biggins to help build the new company, and ClassPass was developed in June 2013. [7] [10] [11] [8] In January 2014, Classtivity was rebranded as ClassPass. [5]
Sanghavi left in January 2014. [3] [12] [13] The same year, ClassPass acquired FitMob. [14] An earlier version of the company's product was intended to sell a better registration system to fitness studios but this did not receive much interest. [15]
In March 2017, Payal Kadakia swapped roles with Fritz Lanman, with Lanman becoming CEO and Kadakia becoming Executive Chairman. [16] [17] In August 2017, the company announced an expansion to New Orleans, Pittsburgh, San Antonio, Cincinnati, Calgary, Honolulu, Indianapolis, Milwaukee, Riverside, California, and Salt Lake City. [18] [19] In March 2018, ClassPass began offering live-streamed fitness classes. [20] [21] [22]
In January 2019, ClassPass acquired Guavapass. [23] Later that year, in October, Classpass acquired Swedish competitor Fitness Collection. [24] Chilean-based MuvPass and ClickyPass, based in Argentina, were acquired in early 2020. [25]
ClassPass was acquired by Mindbody Inc in 2021. [26]
In 2024, the company added food and beverage partners, allowing users to spend credits at participating cafes. [27]
ClassPass received seed funding of $2 million in March 2014, then attracted $12 million in Series A round funding from entrepreneur Fritz Lanman in September 2014. In 2015, it received $40 million of Series B funding from General Catalyst and Thrive Capital. [8] The company was valued as over $200 million. [28] Classpass received an additional $30 million of funding in November 2015 led by Google Ventures. [29] ClassPass announced a $70 million Series C led by Temasek Holdings in May 2017 that valued the company at $470 million. [30] [31] In July 2018, it raised US$85M in financing led by Temasek to expand into Asia. [32] In January 2020, it raised $285 million in funding at a $1 billion valuation. [33] In October 2021, the company was acquired by Mindbody Inc. [34]
ClassPass has been criticized for undercutting the business model of the health clubs that it relies on, with a 2015 article in The New York Times describing it as a "middleman" between consumers and health clubs, and arguing that a "power imbalance" exists between the health clubs' owners and ClassPass which mirrors the relationship with other digital intermediary services such as Amazon.com and Uber. [35] The service has accounted for lower margins at some gyms where owners limit the number of members "to prevent being cannibalized". [36]
In May 2025, ClassPass disclosed data in an article with Athletech News to prove their incremental value to partners in the industry.