PT Wunderman Pamungkas Indonesia

Last updated
PT Wunderman Pamungkas Indonesia
IndustryDigital Marketing Solutions
Founded 2012
Headquarters,
Area served
Indonesia
ServicesBrand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions
Revenue$80 million
Number of employees
1300 Employees

In August 2012, Wunderman launched a joint venture PT Wunderman Pamungkas Indonesia based in Jakarta. Wunderman offers digital marketing and CRM to global and local brands and partners with Indonesian digital veterans Rahardian and Nugraha Agung, as well as Tomy Prastowo. Collectively, the Group, including associates, employs more than 46,000 people in the Asia Pacific region, generating revenues of $4.97 billion. In Indonesia, the Group, including associates, employs 1,300 people with revenues of over $80 million. [1] [ citation needed ]

Related Research Articles

<span class="mw-page-title-main">Economy of Indonesia</span>

The economy of Indonesia is one of the emerging market economies in the world and the largest in Southeast Asia. As an upper-middle income country and member of the G20, Indonesia is classified as a newly industrialized country. Estimated at over 21 quadrillion rupiah in 2023, it is the 16th largest economy in the world by nominal GDP and the 7th largest in terms of GDP (PPP). Indonesia's internet economy reach US$77 billion in 2022, and is expected to cross the US$130 billion mark by 2025. Indonesia depends on the domestic market and government budget spending and its ownership of state-owned enterprises. The administration of prices of a range of basic goods also plays a significant role in Indonesia's market economy. However, since the 1990s, the majority of the economy has been controlled by individual Indonesians and foreign companies.

Small and medium-sized enterprises (SMEs) or small and medium-sized businesses (SMBs) are businesses whose personnel and revenue numbers fall below certain limits. The abbreviation "SME" is used by international organizations such as the World Bank, the European Union, the United Nations, and the World Trade Organization (WTO).

Newsquest Media Group Limited is the second largest publisher of regional and local newspapers in the United Kingdom. It is owned by the American mass media holding company Gannett. It has 205 brands across the UK, publishing online and in print and reaches 28 million visitors a month online and 6.5 million readers a week in print. Based in London, Newsquest employs a total of more than 5,500 people across the UK. It also has a specialist arm that publishes both commercial and business-to-business (B2B) titles such as Insurance Times, The Strad and Boxing News.

<span class="mw-page-title-main">Federal Insurance Contributions Act</span> US federal payroll tax to fund Social Security and Medicare

The Federal Insurance Contributions Act is a United States federal payroll contribution directed towards both employees and employers to fund Social Security and Medicare—federal programs that provide benefits for retirees, people with disabilities, and children of deceased workers.

Self-employment is the state of working for oneself rather than an employer. Tax authorities will generally view a person as self-employed if the person chooses to be recognised as such or if the person is generating income for which a tax return needs to be filed. In the real world, the critical issue for the tax authorities is not whether a person is engaged in a business activity but whether the activity is profitable and therefore potentially taxable. In other words, the activity of trading is likely to be ignored if no profit is present, so occasional and hobby- or enthusiast-based economic activity is generally ignored by the tax authorities. Self-employed people are usually classified as a sole proprietor, independent contractor, or as a member of a partnership.

WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.

<span class="mw-page-title-main">Direct marketing</span> Model of communicating discounts and other sales offers

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature.

J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson.

<span class="mw-page-title-main">Mandailing people</span>

The Mandailing is an ethnic group in Sumatera, Indonesia that is commonly associated with the Batak people. They are found mainly in the northern section of the island of Sumatra in Indonesia. They came under the influence of the Kaum Padri who ruled the Minangkabau of Tanah Datar. As a result, the Mandailing were influenced by Muslim culture and converted to Islam. There are also a group of Mandailing in Malaysia, especially in the states of Selangor and Perak. They are closely related to the Angkola and Toba.

The economy of Stamford, Connecticut is robust and is considered an anomaly for having a large number of corporate headquarters in a city of its size. In the 1980s and 90s, Stamford had the third highest concentration of Fortune 500 companies in the country, with 18 companies headquartered in the city. The only two cities that had higher concentrations in the nation were New York City and Chicago.

<span class="mw-page-title-main">GHD Group</span> International professional services company based in Australia

GHD Group Pty Ltd is a global employee-owned multinational technical professional services firm providing advisory, architecture and design, buildings, digital, energy and resources, environmental, geosciences, project management, transportation and water services.

<span class="mw-page-title-main">Wunderman Thompson</span> American marketing communications agency

CSP Commerce

<span class="mw-page-title-main">Overseas Indonesians</span> Indonesians living outside of Indonesia

Overseas Indonesians refers to Indonesians who live outside of Indonesia. These include citizens that have migrated to another country as well as people born abroad of Indonesian descent. According to the Indonesian Statistics Agency, more than 9 million Indonesians live abroad in 2021.

<span class="mw-page-title-main">Axiata</span> Malaysian multinational telecommunications company

Axiata Group Berhad, is a Malaysian multinational telecommunications conglomerate with extensive operations in Asia.

<span class="mw-page-title-main">Smoking in Indonesia</span>

There are approximately 57 million smokers in Indonesia, among a population of 273 million people. Around 63% of men and 5% of women report smoking, equating to 34% of the population. The majority, 88% of Indonesian smokers, use clove-flavoured kreteks. Kretek manufacturers directly employ over 180,000 people in Indonesia and an additional 10 million indirectly. Indonesia is the fifth largest tobacco market in the world, and in 2008 over 165 billion cigarettes were sold in the country.

VMLY&R is an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Y&R , founded in 1923. It is a subsidiary of WPP plc multinational advertising and public relations holding company.

XM Gravity Indonesia is one of the subsidiary company of the WPP Group, the world's largest advertising company by revenues that employs around 162,000 people in 3,000 offices across 110 countries. This investment is a step closer to WPP Group's goal in reaching 'Asian Domination'.

<span class="mw-page-title-main">Lazada</span> Singaporean multinational technology

Lazada Group is an international e-commerce company and one of the largest e-commerce operators in Southeast Asia, with over 10,000 third-party sellers as of November 2014, and 50 million annual active buyers as of September 2019.

Video gaming in Indonesia is a growing sector, holding the 16th largest market in the world and about half the Southeast Asian market in 2017. Over 40 million people in the country are active gamers, with mobile gaming being the dominant sector in terms of revenue. The development of video games in the country began with imported consoles and arcade centres, prior to developments of online gameplay in PC games and increasing prevalence of the internet cafés. Mobile games began gaining importance as smartphones were introduced.

Wunderman was a New York City-based global digital agency. It was part of Young & Rubicam Brands and a member of international advertising group WPP Group.

References

  1. "Home". wunderman.com.