Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media studies may draw on traditions from both the social sciences and the humanities, but it mostly draws from its core disciplines of mass communication, communication, communication sciences, and communication studies.
The two-step flow of communication model says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media. In contrast to the one-step flow of the hypodermic needle model or magic bullet theory, which holds that people are directly influenced by mass media, according to the two-step flow model, ideas flow from mass media to opinion leaders, and from them to a wider population. Opinion leaders pass on their own interpretation of information in addition to the actual media content.
The S. I. Newhouse School of Public Communications, commonly known as the Newhouse School, is the communications and journalism school of Syracuse University in Syracuse, New York. It has undergraduate programs in advertising; broadcast and digital journalism; esports communications and management; magazine, news, and digital journalism; public relations; television, radio and film; visual communications; and music business. Its master's programs includes advanced media management; advertising; audio arts; broadcast and digital journalism; Goldring arts journalism and communications; magazine, news and digital journalism; media studies; multimedia, photography and design; public diplomacy and global communications; public relations; and television, radio and film. The school was named after publishing magnate Samuel Irving Newhouse Sr., founder of Advance Publications, who provided the founding gift in 1964.
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising. Mass communication, unlike interpersonal communication and organizational communication, focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content and information that is being mass communicated persuades or affects the behavior, attitude, opinion, or emotion of people receiving the information.
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and themedia effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences. Mass media's role in shaping modern culture is a central issue for the study of culture.
Gatekeeping is the process through which information is filtered for dissemination, whether for publication, broadcasting, the Internet, or some other mode of communication. The academic theory of gatekeeping may be found in multiple fields of study, including communication studies, journalism, political science, and sociology. Gatekeeping originally focused on the mass media with its few-to-many dynamic. Currently, the gatekeeping theory also addresses face-to-face communication and the many-to-many dynamic inherent on the Internet. Social psychologist Kurt Lewin first instituted Gatekeeping theory in 1943. Gatekeeping occurs at all levels of the media structure—from a reporter deciding which sources are presented in a headline story to editors choosing which stories are printed or covered. Including, but not limited to, media outlet owner and advertisers.
Wilbur Lang Schramm was an American scholar and "authority on mass communications". He founded the Iowa Writers' Workshop in 1936 and served as its first director until 1941. Schramm was hugely influential in establishing communications as a field of study in the United States, and the establishing of departments of communication studies across U.S. universities. Wilbur Schramm is considered the founder of the field of Communication Studies. He was the first individual to identify himself as a communication scholar; he created the first academic degree-granting programs with communication in their name; and he trained the first generation of communication scholars. Schramm's mass communication program in the Iowa School of Journalism was a pilot project for the doctoral program and for the Institute of Communications Research, which he founded in 1947 at the University of Illinois at Urbana–Champaign, now housed in the UIUC College of Media. At Illinois, Wilbur Schramm set in motion the patterns of scholarly work in communication study that continue to this day.
The College of Journalism and Communications (CJC) is an academic college of the University of Florida. The centerpiece of the journalism programs at UF is WUFT, which consists of both a WUFT (TV) Public Broadcasting Service (PBS) Public television and WUFT-FM NPR public radio station. The commercial broadcasting radio station, WRUF, is also one of the oldest stations in the state.
James William Tankard Jr., communication scholar, author of The Statistical Pioneers and coauthor of Communication Theories: Origins, Methods, Uses.
Lakshmi Singh ( LAK-shmee) is a journalist and the anchor of Midday for NPR Newscasts, which is one of the top three most downloaded podcasts in the United States.
Harriet Brown is an American writer, magazine editor, and professor of magazine journalism at the S.I. Newhouse School of Public Communications at Syracuse University.
The School ofJournalism & Mass Communication (UWSJMC) is the journalism school of the University of Wisconsin–Madison. Located in Vilas Communication Hall, the School offers two undergraduate programs, two Master of Arts programs in Journalism, and a doctoral program.
In mass communication, the Hierarchy of Influences, formally known as the Hierarchical Influences Model, is an organized theoretical framework introduced by Pamela Shoemaker & Stephen D. Reese. It comprises five levels of influence on media content from the macro to micro levels: social systems, social institutions, media organizations, routine practices, and individuals. This framework was introduced in their book Mediating the Message: Theories of Influences on Mass Media Content.
Guido H. Stempel III was a distinguished professor of journalism at the E. W. Scripps School of Journalism at Ohio University in Athens, Ohio, and directed the school in the 1970s.
A Master of Journalism is a master's degree awarded to students who have studied journalism at a graduate level. Like other master's degree programs, master of journalism programs are typically between one and two years.
Lorraine Elizabeth Branham was an American newspaper editor and the Dean of the S. I. Newhouse School of Public Communications at Syracuse University. She was considered one of the most important African American academics in journalism and was well known for her mentoring of young journalists.
Mary Angela Bock is a journalist and professor of journalism. She is an associate professor of journalism at University of Texas at Austin in the School of Media and Journalism with an expertise in visual communication, citizen journalism and representation.
Elizabeth Lance Toth is professor emeritus at the University of Maryland, College Park known for her work on public relations research.
Nancy Weatherly Sharp was an American academic and an author. She was an associate dean for graduate and professional studies as well as a professor of newspaper journalism at Syracuse University.
Tim P. Vos is an American academic and professor who specializes in journalism studies. He serves as the Director of the Michigan State University School of Journalism and is the founder of the Center for Journalism Studies. Vos is a Fellow of the International Communication Association (ICA) and a former president of the Association for Education in Journalism and Mass Communication (AEJMC).
