Parachute (brand)

Last updated
Parachute
Parachute logo.gif
Product type Hair products
Owner Marico
Produced byMarico
Country India
MarketsAsia
Previous owners Bombay Oil Industries
Website www.parachutegold.com
www.parachuteadvansed.com

Parachute is a brand name for a range of coconut-based oil manufactured by Marico.

Contents

History

Parachute is the flagship brand of Marico. Before the 1992 economic liberalisation in India, the government classified vegetable oils as an essential commodity. [1]

In the late 1990s, Marico made its first serious entry into foreign markets by setting up a manufacturing plant in Bangladesh. Parachute's market share rose to 70% within ten years. [1]

Products

Marico makes two kinds of coconut oil, Parachute edible grade hair oil, and Parachute Advansed Hair oil.

Parachute edible oil contains 100% coconut oil, whereas Advansed hair oil contains coconut oil along with fragrance and Vitamin E.

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References

  1. 1 2 Kumar, Nirmalya (2009). India's Global Powerhouses . Harvard Business Press. pp. 136–8. ISBN   978-1-4221-4762-7.