Patty Rodriguez

Last updated

Patty Rodriguez
Born
Los Angeles, CA
NationalityAmerican
CitizenshipUS
Years active2006–present
Known forSocial media influencer, radio personality, author, motivational speaker
Notable work On Air With Ryan Seacrest
Lil' Libros
MALA by Patty Rodriguez
#selenaquintanillaforMAC

Patty Rodriguez is an American entrepreneur, producer, radio personality and best-selling author. Rodriguez is co-founder of Lil' Libros, a bilingual children's publishing company, and founder of the MALA by Patty Rodriguez jewellery line. [1] She is currently senior producer of On Air with Ryan Seacrest, In 2016, Rodriguez led a grassroots campaign that convinced MAC Cosmetics to create a collection honouring the late Tejano superstar Selena Quintanilla. [2]

Contents

Early life

Rodriguez was born in Los Angeles to Mexican immigrants. [3] At a young age she lived in a crowded apartment in East L.A. before moving to Lynwood, California. [4]

She was a student at Lynwood High School when she was interning for the KIIS-FM radio station in Burbank, California. [5]

Career

In her senior year of High School, Rodriguez heard a KIIS-FM promo for a new internship to work on Rick Dees' morning show. Rodriguez, who was only 17 at the time, skipped school and drove over to successfully interview for the position. [6]

Rodriguez was designated to promotions on KIIS-FM's promotions and digital team and became an assistant producer on the recently formed Ryan Seacrest morning show. [7]

On Air with Ryan Seacrest

Since 2006, Rodriguez has been a member of the On Air team, and she hosts the popular Ryan's Roses segment. [8] She currently works as the show's senior producer, making connections between her love of music, her Latin heritage [9] and celebrity culture with her personal life. Rodriguez has also been able to use her platform on the radio to grow her social media brand and become a social media influencer. [10]

MALA by Patty Rodriguez

In 2014, Rodriguez leveraged her social media influence to launch a popular jewelry line " MALA" inspired by her Mexican-American roots. [11]

MALA by Patty Rodriguez has been worn by celebrities including Miley Cyrus, Rihanna, Gina Rodriguez and Vanessa Bryant. [11]

Lil' Libros

After being rejected by several traditional children's publishing companies, Rodriguez decides to collaborate with her childhood best friend Ariana Stein to what now is Lil' Libros . [12]

In 2018, the company released on a children's biography picture book on legendary Tejano singer Selena Quintanilla. The book was an instant success rising to No. 1 on Amazon's best seller 24 hours after its release. [13] The company's other popular titles include Counting With – Contando Con Frida, a book inspired by Mexican artist Frida Kahlo and Lil' Loteria, a bilingual board game based on the Mexican bingo game Loteria. [14]

Other Ventures

In 2017, Rodriguez gave a TEDx talk at Cal State Los Angeles on the importance of representation and role models in art, literature and entertainment in communities of color. [15]

Rodriguez was the leading force behind a successful grassroots campaign to get MAC Cosmetics to launch a celebrity makeup brand inspired by Selena Quintanilla. After several years of getting rejection emails from MAC corporate, Rodriguez started an online petition that racked up more than 40,000 signatures and led to the announcement in July 2016 of the signature Selena by MAC line of makeup. [16]

Personal life

Rodriguez has two sons, whom serve as the inspiration for many of the Lil' Libros titles. [3]

Awards

LA Times Latinos De Hoy Cultural Influencer Award (2016) [17]

Ford's Latina On the Move Award (2016)[ citation needed ]

Hispanic Public Relations Association Social Media Influencer of the Year (2017)[ citation needed ]

Latina magazine's Top 100 Women of The Year (2017)[ citation needed ]

Related Research Articles

<span class="mw-page-title-main">Selena</span> American Tejano singer (1971–1995)

Selena Quintanilla Pérez, known mononymously as Selena, was an American Tejano singer. Referred to as the "Queen of Tejano Music", her contributions to music and fashion made her one of the most celebrated Mexican-American entertainers of the late 20th century. In 2020, Billboard magazine put her in third place on their list of "Greatest Latino Artists of All Time", based on both Latin albums and Latin songs chart. Media outlets called her the "Tejano Madonna" for her clothing choices. She also ranks among the most influential Latin artists of all time and is credited for catapulting the Tejano genre into the mainstream market.

<i>Selena</i> (film) 1997 film by Gregory Nava

Selena is a 1997 American biographical musical drama film written and directed by Gregory Nava. It is based on the true story of Tejano music star Selena Quintanilla-Pérez, chronicling her rise to fame and tragic death when she was murdered by Yolanda Saldívar at the age of 23. The film stars Jennifer Lopez, Edward James Olmos, Jon Seda, Constance Marie, Jacob Vargas, Lupe Ontiveros, and Jackie Guerra.

<i>Entre a Mi Mundo</i> 1992 studio album by Selena

Entre a Mi Mundo is the third studio album by American singer Selena, released on May 6, 1992, by EMI Latin. The label endeavored to bolster Selena's popularity within the Latin music market in the United States with this release. A. B. Quintanilla sustained his role as the singer's producer and, in collaboration with Selena y Los Dinos members Pete Astudillo and Ricky Vela, composed tracks for the album. The ensuing recording encompassed an eclectic array of songs, attributable to the members' diverse backgrounds, which facilitated the modernization of the sundry genres they explored. Entre a Mi Mundo is a Tejano cumbia album that encapsulated Selena's quintessential sound, characterized by engaging tunes harmonized with her distinctive, plaintive vocals and a relaxed, danceable cumbia beat. The album incorporates musical inspirations from power pop, R&B, disco, rock, funk, and synthesized Tejano music.

<i>All My Hits: Todos Mis Éxitos</i> 1999 greatest hits album by Selena

All My Hits: Todos Mis Éxitos is a greatest hits album by American singer Selena. It was released posthumously on March 9, 1999, through EMI Latin to commemorate its ten-year anniversary since entering the music industry. The album coincided with the fourth anniversary of Selena's death, though then-president Jose Behar rebuffed the idea that the album was an exploitive ploy by the company. Following Selena's death on March 31, 1995, Abraham Quintanilla expressed his interest in persevering his daughter's memory through her works. Selena's family has been criticized by fans and the media for exploiting the singer and cannibalizing her murder by commercializing her repertoire. According to the singer's brother, A.B. Quintanilla, one of Selena's wishes was for her to "never go away", citing a conversation he shared with Selena and their sister Suzette Quintanilla, that if anything were to happen to any one of them, their wish would be to continue on with their music.

<i>All My Hits: Todos Mis Éxitos Vol. 2</i> 2000 greatest hits album by Selena

All My Hits: Todos Mis Éxitos Vol. 2 is a greatest hits album by American singer Selena released posthumously on February 29, 2000, through EMI Latin. In 1999, Selena, who remained the top-selling artist of EMI Latin, was acknowledged by José Behar, the president of the label, for her contributions to establishing EMI Latin as "the house that Selena built". To commemorate the label's tenth anniversary, they released All My Hits: Todos Mis Éxitos in March 1999, achieving commercial success and announcing a sequel. All My Hits: Todos Mis Éxitos Vol. 2 contains 16 songs, ranging from tracks featured on Selena's Muñequito de Trapo (1987) to the posthumous 1997 club remix of "Enamorada de Ti" (1990). After Selena's death, her father, Abraham Quintanilla stated his commitment to preserving Selena's music while EMI Latin pledged ongoing support for her releases.

<i>Momentos Intimos</i> 2004 compilation album by Selena

Momentos Intimos is a compilation album by American singer Selena and released posthumously on March 23, 2004, through EMI Latin. The album contains 24 tracks, though the last eight are spoken liner notes provided by the singer's family, friends, and her Los Dinos band. The songs on the album range from "Como Te Quiero Yo A Ti" (1988), a re-recorded version modernized and remixed on the album, to "Puede Ser", an unreleased duet with Nando "Guero" Dominguez, recorded two weeks before Selena was shot and killed in March 1995. Following Selena's death, her father Abraham Quintanilla expressed his interest in persevering his daughter's memory through her works. Selena's family has been criticized by fans and the media for exploiting the singer and cannibalizing her murder by commercializing her repertoire.

<span class="mw-page-title-main">No Me Queda Más</span> 1994 single by Selena

"No Me Queda Más" is a song by American singer Selena on her fourth studio album, Amor Prohibido. It was released as the third single from the album in October 1994 by EMI Latin. "No Me Queda Más" was written by Ricky Vela, and production was handled by Selena's brother A.B. Quintanilla. A downtempo mariachi and pop ballad, "No Me Queda Más" portrays the ranchera storyline of a woman in agony after the end of a relationship. Its lyrics express an unrequited love, the singer wishing the best for her former lover and his new partner.

<span class="mw-page-title-main">Fotos y Recuerdos</span> 1995 single by Selena

"Fotos y Recuerdos" is a song recorded by American recording artist Selena for her fourth studio album, Amor Prohibido (1994). It was released by EMI Latin in January 1995, as the fourth single. A cover version of the Pretenders' 1983 single "Back on the Chain Gang", "Fotos y Recuerdos" was written by Chrissie Hynde with Spanish-language lyrics by Ricky Vela. Lyrically, the song describes a lonely female protagonist who "kisses the photo of her [lover] each night before falling asleep."

<span class="mw-page-title-main">Bidi Bidi Bom Bom</span> 1994 single by Selena

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<span class="mw-page-title-main">Amor Prohibido (song)</span> Title song of American Tejano singer Selenas fourth studio album

"Amor Prohibido" is the title song of American Tejano singer Selena's fourth studio album of the same name (1994). Released as the lead single through EMI Latin on April 13, 1994, it was written by Selena, her brother and music producer A. B. Quintanilla, and her band's backup vocalist Pete Astudillo. "Amor Prohibido"'s lyrical themes have been analyzed by authors, musicologists, and journalists, who found them relevant to issues facing the LGBT community. A popular interpretation compares it to Romeo and Juliet.

<span class="mw-page-title-main">La Llamada</span> 1993 single by Selena

"La Llamada" is a song recorded by American recording artist Selena for her first live album Live! (1993). It was composed by Selena y Los Dinos backup singer Pete Astudillo and Selena's brother and principal record producer A.B. Quintanilla III and produced by Quintanilla III and Argentine music producer Bebu Silvetti. "La Llamada" was released as the second single from Live!. "La Llamada" is an uptempo Mexican cumbia song centering on female empowerment. Lyrically, the song sees Selena break up with her cheating boyfriend over the phone.

<span class="mw-page-title-main">No Debes Jugar</span> 1993 single by Selena

"No Debes Jugar" is a song recorded by American recording artist Selena and released as the lead single from her first live album Live! (1993). It was composed by Selena y Los Dinos keyboardist Ricky Vela and Selena's brother and principal record producer A.B. Quintanilla III and produced by Quintanilla III and Argentine music producer Bebu Silvetti. It is an uptempo Mexican cumbia song with influences of Rock en Español which is centered on female empowerment. Lyrically, the song describes a woman who threatens to leave her unappreciative boyfriend.

<span class="mw-page-title-main">Como la Flor</span> 1992 single by Selena

"Como la Flor" is a song that was recorded by American singer Selena for her third studio album Entre a Mi Mundo (1992). It was written by A. B. Quintanilla and Pete Astudillo. The song was written by A. B. who was inspired by a family selling illuminated plastic flowers at a concert in Sacramento, California, in 1982. A decade later, A. B. was seized with an infectious melody and abruptly dashed out of the shower in a hotel room in Bryan, Texas, to recreate it on a keyboard with Astudillo. He completed the music in just 20 minutes, while Astudillo took another hour to complete the lyrics. "Como la Flor" is an up-tempo, Tejano cumbia torch song that blends tropical cumbia rhythms with hints of reggae and pop music. Its lyrics describe the feelings of a female protagonist addressing her former lover, who abandoned her for another partner. The narrator is uncertain of her ability to love again, while at the same time, wishing her former partner and his new lover the best.

<span class="mw-page-title-main">Buenos Amigos</span> 1992 single by Álvaro Torres and Selena

"Buenos Amigos" is a down-tempo, pop ballad duet recorded by Salvadoran recording artist Álvaro Torres and American recording artist Selena for Torres' sixth studio album Nada Se Compara Contigo (1991). The song was released by EMI Latin in 1992, as the album's second single. Its lyrics explore a friendship built on the strong, unrequited feelings of the male narrator. Torres composed "Buenos Amigos" after attending a showcase event at which Selena was performing.

<span class="mw-page-title-main">El Chico del Apartamento 512</span> 1995 promotional single by Selena

"El Chico del Apartamento 512" is a song recorded by American recording artist Selena for her fourth studio album, Amor Prohibido (1994). It was released along with "Fotos y Recuerdos" in January 1995, serving as its B-side track. Written by Ricky Vela, "El Chico del Apartamento 512" is a cumbia song with influences of Colombian and South American music. Lyrically, the song describes a female protagonist who knocks on her love interest's apartment door and is heartbroken when his sister answers it. Justino Aguilar of Billboard magazine, called "El Chico del Apartamento 512" as one of Selena's "most memorable songs". The track posthumously peaked at number one on the U.S. Billboard Regional Mexican Digital Songs chart in 2011.

<span class="mw-page-title-main">Baila Esta Cumbia</span> 1990 single by Selena

"Baila Esta Cumbia" is a song recorded by American Tejano singer Selena for her second studio album, Ven Conmigo (1990). It was released as the second single by EMI Latin on August 28, 1990, behind "Ya Ves". It was composed by her brother–producer A.B. Quintanilla, and Selena y Los Dinos backup dancer, Pete Astudillo. The recording is an up-tempo Mexican cumbia song. It was well received by music critics who enjoyed its cumbia-feel and rhythm.

<span class="mw-page-title-main">Murder of Selena</span> 1995 murder in Corpus Christi, Texas, US

Selena Quintanilla Pérez was an American singer who achieved international fame as a member of Selena y Los Dinos and for her subsequent solo career in both Spanish and English. Her father and manager, Abraham Quintanilla Jr., appointed Yolanda Saldívar president of Selena's fan club in 1991 after Saldívar had repeatedly asked permission to start one. In January 1994, Saldívar was promoted to manager of the singer's boutiques. Soon Selena's employees, fashion designer, and cousin began complaining about Saldívar's management style. In January 1995, Quintanilla Jr. began receiving telephone calls and letters from angry fans who had sent membership payments and had received nothing in return. He began investigating their complaints and found evidence that Saldívar had embezzled $60,000 from the fan club and the boutiques using forged checks. After the Quintanilla family confronted her about this, Saldívar fatally shot Selena with a .38 special revolver on the morning of March 31, 1995, at the Days Inn in Corpus Christi, Texas. Although the healthcare team tried to revive Selena, she died of hypovolemic shock.

MAC Cosmetics, stylized as M·A·C, is a Canadian cosmetics manufacturer founded in Toronto in 1984 by Frank Toskan and Frank Angelo. The company is headquartered in New York City after becoming a subsidiary of Estée Lauder Companies in 1998. MAC is an acronym for Make-Up Art Cosmetics.

<span class="mw-page-title-main">A.B. Quintanilla</span> American producer, songwriter and musician

Abraham Isaac Quintanilla III, known professionally as A.B. Quintanilla III or A.B. Quintanilla, is an American record producer, songwriter and musician. Called the "King of Kumbia", he is the older brother of singer Selena, known as the "Queen of Tejano Music", having produced and written many of her hit songs throughout her career, is the creator and founder of the bands Kumbia Kings and Kumbia All Starz, also having produced and written their hit songs as well as performing as a member of both, and has contributed, produced and written many songs for other artists.

Lil' Libros is a Los Angeles-based independent bilingual children's book publisher. Its titles are distributed by Readerlink, Amazon, Baker & Taylor, Brodart, Follett Corporations, and other independent distributors across the United States. It is a member of the American Booksellers Association, Publishers Association of the West, and Independent Book Publisher's Association.

References

  1. "From Jewelry to Children's Books, Patty Rodriguez Is the Latina Who Proves Anything Is Possible". HipLatina. June 1, 2017. Retrieved May 22, 2018.
  2. "The Latina Who Sparked MAC + Selena Got Emotional During Her Radio Interview". October 6, 2016. Retrieved May 22, 2018.
  3. 1 2 "My Favorite Taco ~ Patty Rodriguez ~ L.A. TACO". L.A. TACO. February 7, 2018. Retrieved May 23, 2018.
  4. "La talentosa empresaria de la literatura infantil, Patty Rodríguez, estará en el Festival de Libros". Los Angeles Times . April 17, 2018. Retrieved May 23, 2018.
  5. "Patty Rodriguez-Lynwood Alumni Conference". One Public Education. Retrieved May 23, 2018.
  6. American Latino (April 24, 2014), Patty Rodriguez , retrieved May 23, 2018
  7. Stewart, Larry (October 2, 2007). "When a goal isn't the goal". Los Angeles Times. ISSN   0458-3035 . Retrieved May 23, 2018.
  8. "About Patty Rodriguez | KIIS FM". Patty Rodriguez. Retrieved May 22, 2018.
  9. "Meet the Women Who Actually Run Hollywood". NPR.org. Retrieved May 23, 2018.
  10. "2016 Latinos de Hoy Awards" . Retrieved May 23, 2018.
  11. 1 2 "Downey's Patty Rodriguez: rising entrepreneur". The Downey Patriot. Retrieved May 23, 2018.
  12. Gonzalez, Barbara. "Creating Espacios: Patty Rodriguez Shares How You Can Turn A Bad Day Into a Life Lesson". Forbes. Retrieved May 23, 2018.
  13. "How a 'Lil Libros' on Selena Quintanilla Shot to the Top of Amazon's Best-Seller List ~ L.A. TACO". L.A. TACO. April 2, 2018. Retrieved May 23, 2018.
  14. results, search (December 20, 2014). Counting With -Contando Con Frida. Citlali Reyes (First ed.). Lil' Libros. ISBN   9781495126567.
  15. TEDx Talks (June 6, 2017), Why our Children Need Role Models that Look Like Them | Patty Rodriguez | TEDxCalStateLA , retrieved May 23, 2018
  16. "How 1 Fan Convinced MAC to Give Selena Her Own Makeup Line". Cosmopolitan. September 11, 2015. Retrieved May 23, 2018.
  17. Girl, Not A. Gossip (October 10, 2016). "Recap of 2016 Latinos de Hoy Awards from Red Carpet to Honorees #LDH16 #Photos #Latism". RCR News Media. Retrieved April 1, 2021.