Paul Baines (academic)

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Paul Baines
Born (1973-05-09) May 9, 1973 (age 52)
OccupationAcademic

Paul Baines (born 9 May 1973) is a British marketing academic, specialising in the topic of marketing for political parties and candidates. He is the professor in Political Marketing [1] at Cranfield University. He was the former Director of Business Development at the Middlesex University Business School and the former the Director for the Baines Associates Limited, [2] since 2008. In 2019 he joined the University of Leicester as Professor of Political Marketing and Associate Dean. [3]

Contents

Paul’s research has particularly focused on the application of market research and strategic marketing by political and corporate organisations in a political context. This includes marketing for political parties, government and special interest groups, war PR and propaganda, and lobbying, with market positioning, segmentation and persuasion as the key underlying dimensions.[ citation needed ]

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References

  1. "Cranfield's faculty list".
  2. "About Baines".
  3. pm357. "Professor Paul Baines — University of Leicester". www2.le.ac.uk. Archived from the original on 30 June 2019. Retrieved 30 June 2019.{{cite web}}: CS1 maint: numeric names: authors list (link)
  4. WorldCat
  5. WorldCat