Paul Baines | |
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Born | May 9, 1973 |
Occupation | Academic |
Paul Baines (born 9 May 1973) is a British marketing academic, specialising in the topic of marketing for political parties and candidates. He is the professor in Political Marketing [1] at Cranfield University. He was the former Director of Business Development at the Middlesex University Business School and the former the Director for the Baines Associates Limited, [2] since 2008. In 2019 he joined the University of Leicester as Professor of Political Marketing and Associate Dean. [3]
Paul’s research has particularly focused on the application of market research and strategic marketing by political and corporate organisations in a political context. This includes marketing for political parties, government and special interest groups, war PR and propaganda, and lobbying, with market positioning, segmentation and persuasion as the key underlying dimensions.[ citation needed ]
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{{Infobox academic | name = Shelby D. Hunt | othernames = | birth_date = 1939 | birth_place = | death_date = July 12, 2022 | death_place = Lubbock, Texas | nationality = American | occupation = Professor, author, consultant | spouse = | discipline = Marketing
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Justin Paul is a professor of business administration at the University of Puerto Rico with a 3 year Visiting Professor assignment with Henley Business School, University of Reading, UK and editor-in chief of the International Journal of Consumer Studies. Previously, Paul served as a faculty member with Rollins College, the University of Washington and Nagoya University of Commerce and Business, Japan.