Paul Baines (academic)

Last updated
Paul Baines
Born (1973-05-09) May 9, 1973 (age 49)
OccupationAcademic

Paul Baines (born 9 May 1973) is a British marketing academic, specialising in the topic of marketing for political parties and candidates. He is the professor in Political Marketing [1] at Cranfield University. He was the former Director of Business Development at the Middlesex University Business School and the former the Director for the Baines Associates Limited, [2] since 2008. In 2019 he joined the University of Leicester as Professor of Political Marketing and Associate Dean. [3]

Contents

Paul’s research has particularly focused on the application of market research and strategic marketing by political and corporate organisations in a political context. This includes marketing for political parties, government and special interest groups, war PR and propaganda, and lobbying, with market positioning, segmentation and persuasion as the key underlying dimensions.[ citation needed ]

Publications

Books

Related Research Articles

<span class="mw-page-title-main">J. Bradford DeLong</span> American economist

James Bradford "Brad" DeLong is an economic historian who is a professor of economics at the University of California, Berkeley. DeLong served as Deputy Assistant Secretary of the U.S. Department of the Treasury in the Clinton Administration under Lawrence Summers.

Nicholas Jackson O'Shaughnessy is a British academic. He is professor of communications and of post-Cold War German history at Queen Mary, University of London. He is a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce, a Quondam Fellow of Hughes Hall, University of Cambridge and has previously been a professor at Keele University and Brunel University.

George S. Day is an educator and consultant in the fields of marketing, strategy and innovation management. He is the Geoffrey T. Boisi Professor Emeritus at the Wharton School of the University of Pennsylvania. He founded the Mack Institute for Innovation Management at the Wharton School, where he is presently Faculty Emeritus in Residence.

Nicholas J. Cull is a historian and professor in the Master's in Public Diplomacy program at the Annenberg School for Communication and Journalism at the University of Southern California. He was the founding director of this program and ran it from 2005 to 2019.

<span class="mw-page-title-main">Michael Cox (academic)</span> British academic

Michael E. Cox is a British academic and international relations scholar. He is currently Emeritus Professor of International Relations at the London School of Economics (LSE) and Director of LSE IDEAS. He also teaches for the TRIUM Global Executive MBA Program, an alliance of NYU Stern and the London School of Economics and HEC School of Management.

<span class="mw-page-title-main">Vladimir Kvint</span> American economist

Vladimir L’vovich Kvint is a Russian-American economist and strategist, and President of the International Academy of Emerging Markets. Since 2007, he has been the Chair of the Department of Economic and Financial Strategy at the Moscow School of Economics of the Lomonosov Moscow State University. Kvint is also the Head of the Center for Strategic Studies at Institute of Complex Systems Mathematical Research of this University. He is a Foreign Member of the Russian Academy of Sciences.

<span class="mw-page-title-main">Rajendra Srivastava</span> Indian academic (born 1951)

Rajendra K. Srivastava is Novartis Professor of Marketing Strategy and Innovation at the Indian School of Business. He has been a tenured professor and an academic administrator and has worked in the United States, Singapore, and India. He has been listed in the Forbes's Tycoons of Tomorrow 2018. He is also a member of the board of directors of Happiest Minds, a publicly listed company in India.

George Yip is Emeritus Professor of Marketing and Strategy at Imperial College Business School, London. Former professor and Co-Director of the Centre on China Innovation at China Europe International Business School (CEIBS). Other academic positions at Harvard, Georgetown, UCLA, Cambridge, London Business School. Now living in Boston and Maine, USA, and London. Former Dean of Rotterdam School of Management, Erasmus University. His book, Total Global Strategy: Managing for Worldwide Competitive Advantage was selected as one of the 30 best business books of 1992 by Soundview Executive Book Summaries. Also, author or co-author of Pioneers, Hidden Champions, Change Makers, and Underdogs: Lessons from China's Innovators (2019), China’s Next Strategic Advantage: From Imitation to Innovation (2016), Strategic Transformation (2013), Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (1998), and Total Global Strategy. Over 10,000 citations on Google Scholar. He serves on the editorial advisory boards of California Management Review, LRP and MIT Sloan Management Review. Boards of Hewnoaks Artist Colony (Maine) and MassOpera and Board of Advisors of Boston Lyric Opera. Chair of Research Advisory Committee, SKEMA Business School, France. Former board member of IDM, Glunz AG, Arlington Capital Management and Data Instruments, Inc., former advisory board member of Sonae SGPS and American University of Cairo Business School

<span class="mw-page-title-main">Neil Rackham</span>

Neil Rackham is an author, consultant and academic. His writing focuses on "consultative selling," an approach he pioneered and documented in his book SPIN Selling (McGraw-Hill). Rackham has been a visiting professor at the University of Portsmouth, Cranfield School of Management, and the University of Sheffield, all in his native England, as well as at the University of Cincinnati, and is a frequent lecturer at conferences, business schools, and corporations around the world.

<span class="mw-page-title-main">Brian David Smith</span>

Brian David Smith is a strategic management consultant, academic and author. His particular interests include the evolution of business models and competitive strategies in the life science sector, particularly pharmaceuticals and medical technology. His academic research on these topics informs both his consultancy and writing.

Malcolm H. B. McDonald is a British educator and the first marketing professor to have created an application for iPhone and to have recorded his full lectures.

Beth Rogers was Head of the Marketing and Sales academic community at the University of Portsmouth Business School (2012–2017). She pioneered professional selling and sales management curricula for postgraduates, undergraduates and work-based learners at University of Portsmouth Business School. Portsmouth was the first UK business school listed as a "Top Sales School" by the University Sales Education Foundation. Dr Rogers chaired the steering group which launched National Occupational Standards for Sales in the UK (2005–2009) and was also a member of the Learning Advisory Group of the Chartered Institute of Marketing (2010–2016). She continues to contribute to HE and the sales profession as a visiting fellow at Cranfield School of Management and as an Honorary Fellow of the Institute of Sales Professionals. Her recent book with sales development practitioner Dr Jeremy Noad, "Selling Professionally", is the IPS textbook for the UK L4 Sales Executive apprenticeship.

Paul Matthyssens is a Belgian organizational theorist, management consultant, and Professor in Strategic Management and Global Strategic Management at the University of Antwerp, Department of Management, and at the Antwerp Management School. known for his work of service-oriented strategy. Since his retirement in 2020 from the Anwerp Management School, Paul Matthyssens is Professor of Management at the Department of Economics, Management and Statistics of the University of Milano-Bicocca.

Koen Vandenbempt is a Belgian organizational theorist, business executive, and Professor of Strategy at the University of Antwerp and Antwerp Management School, particularly known for his work on business-to-business marketing and service strategies.

{{Infobox academic | name = Shelby D. Hunt | othernames = | birth_date = 1939 | birth_place = | death_date = July 12, 2022 | death_place = Lubbock, Texas | nationality = American | occupation = Professor, author, consultant | spouse = | discipline = Marketing

<span class="mw-page-title-main">Venkatesh Shankar</span>

Venkatesh (Venky) Shankar is an American marketing professor, consultant and author. He is currently Professor of Marketing, Ford Chair in Marketing & E-Commerce, and Director of Research at the Center for Retailing Studies at Mays Business School, Texas A&M University. He is the co-editor of the Handbook of Marketing Strategy and the author of Shopper Marketing.

Bruce Lannes Smith was an American political scientist, communication theorist, and propaganda specialist. His primary research focus was the various uses and techniques of propaganda and persuasion employed by governments that were considered enemies of the United States. He taught at Michigan State College and other institutions. After the Second World War he was involved with research on propaganda and mass persuasion on a mass audience while also questioning the methods used by the Nazi propaganda theorist Franz Six.

Piers Gregory Robinson is a British academic and researcher in the field of media studies. He is also a co-director of the Organisation for Propaganda Studies and a founder of the Working Group on Syria, Propaganda and Media (SPM). He has authored a number of publications on the CNN effect. He has attracted criticism for disputing the use of chemical weapons in the Syrian Civil War.

Kenneth George Young FAcSS FRHistS was a British political scientist and historian who was Professor of Public Policy at King's College London in its Department of War Studies. Earlier he was instrumental in the creation of the Department of Political Economy at KCL in 2010, and was its founding head of department.

Justin Paul is a professor of business administration at the University of Puerto Rico with a 3 year Visiting Professor assignment with Henley Business School, University of Reading, UK and editor-in chief of the International Journal of Consumer Studies. Previously, Paul served as a faculty member with Rollins College, the University of Washington and Nagoya University of Commerce and Business, Japan.

References