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Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.
Mentos are a brand of packaged scotch mints or mint-flavored candies sold in many stores and vending machines. First produced in 1932, they are currently sold in more than 130 countries worldwide by the Italian-Dutch corporation Perfetti Van Melle. The mints are small oblate spheroids, with a slightly hard exterior and a soft, chewy interior.
Judson Laipply is an American internet celebrity from Bucyrus, Ohio. He served as the state president of The Ohio Association of Student Councils from 1993 to 1994. He is best known for his performance in the "Evolution of Dance" viral video clip, which became one of the most famous YouTube videos ever and was the most-viewed YouTube video over three time periods from May 2006 to October 2009. He has worked as a public speaker since 2000. For a brief 29 day period from June 4, 2006 to July 3, 2006 his YouTube channel was the most subscribed YouTube channel which made him the first male individual channel to officially hold the honor.
A soda geyser is a physical reaction between a carbonated beverage, usually Diet Coke, and Mentos mints that causes the beverage to be expelled from its container. The candies catalyze the release of gas from the beverage, which creates an eruption that pushes most of the liquid up and out of the bottle. Lee Marek and "Marek's Kid Scientists" were the first to publicly demonstrate the experiment on the Late Show with David Letterman in 1999. Steve Spangler's televised demonstration of the eruption in 2005 became popular on YouTube, launching a chain of several other Diet Coke and Mentos experiment viral videos. Experiments carried out at altitudes ranging from below sea level in Death Valley to the summit of Pikes Peak have demonstrated that the reaction works better at higher elevations.
Steve Spangler is an American television personality, author and STEM teacher. Steve served as the CEO of Steve Spangler Science until 2018 when the company was sold to Really Good Stuff, LLC, a division of Excelligence Learning Corporation. Spangler posted the first Diet Coke and Mentos video on YouTube in September 2005 and his 2002 televised demonstration of the eruption went viral, launching a chain of several other Diet Coke and Mentos experiment viral videos. He earned two Heartland Emmy Awards and a total of five Emmy nominations. Spangler is an inductee of the National Speakers Association Speaker Hall of Fame.
Ben Going, is an American YouTuber who was prominent during 2006 and 2007. He was based in Torrance, California, and is one of the site's earliest YouTube Partners.
William Lynn Sledd is an American internet celebrity and former video blogger. His vlogs, which included the popular "Ask A Gay Man" series launched in 2006, made him one of the first YouTube celebrities. William's YouTube videos focus on his work as a social media manager and also frequent his own personal interest in fashion and style.
Kevin 'Nalts' Nalty is an American Internet personality and marketer better known under his YouTube username Nalts. Nalts began on YouTube as one of the top-20 most-viewed comedy channels, and collaborates with many of today's top YouTube personalities. He has more than 1,000 videos which, as of April 18, 2016, have been viewed more than 297 million times on YouTube alone. He has been ranked as one of YouTube's Most Subscribed users. He is the author of "Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video . Nalty speaks at marketing conferences and events, and spoke about "viral video" in Boston at the 2011 International Society for Humor Studies conference in Boston. He is listed in the "Who's Who in the World of Video Marketing."
Cory Williams, also known as Mr. Safety, is an American YouTube personality who currently resides in Oklahoma.
Michael John Buckley is an American former YouTuber. Noted for his vlog What the Buck?!, Buckley commented on pop culture events and celebrities, at one point holding one of YouTube's most popular entertainment channels. Buckley "broke all records" of YouTube ratings when four of his shows ended up on the week's ten top-rated videos. He has appeared in magazines and newspapers such as The New York Times discussing Internet entrepreneurship and The Advocate discussing homophobia on the Internet. In 2008, he won a YouTube Award for best commentary with the video "LonelyGirl15 is Dead!"
Shane Lee Yaw, known online as Shane Dawson, is an American YouTuber, actor, filmmaker, writer, and musician. Dawson was one of the first people to rise to fame on YouTube after he began making videos in 2008 at the age of 19 and garnered over 500 million views during the next two years.
EepyBird is an entertainment company best known for creating the viral video "The Extreme Diet Coke & Mentos Experiments" which won the first ever Webby Award for Viral Video in 2007 and was named "Online Game Changer of the Decade" in December 2009 by the readers of GoViral.com as "the most significant online marketing campaign of the decade."
PrankvsPrank, also known as PvP, is a YouTube channel created by Jesse Michael Wellens and his then-girlfriend Jennifer "Jeana" Smith. In 2007, the two began to play pranks on each other and post videos of the pranks on websites, eventually forming a channel on YouTube. They became one of the most-watched channels. The channel has more than 1.8 billion video views and more than 10.2 million subscribers as of February 2017. After Wellens and Smith split in May 2016, Wellens became the sole user of the channel.
Mathew Tyler Oakley is an American YouTuber, actor, activist, author, television personality and Twitch streamer. Much of Oakley's activism has been dedicated to LGBT youth, LGBT rights, as well as social issues including health care, education, and the prevention of suicide among LGBT youth. Oakley regularly posts material on various topics, including pop culture and humor.
Roman Bernard Atwood is an American YouTube personality and prankster. He is best known for his vlogs, where he posts updates about his life. His vlogging channel, "RomanAtwoodVlogs", has a total of 5 billion views and 15 million subscribers. He also has another YouTube channel called "RomanAtwood", where he used to post prank videos. The channel has been inactive since 2016. His pranks have gained over 1.4 billion views and 10.4 million subscribers. He became the second YouTuber after Germán Garmendia to receive two Diamond Play Buttons for his first two channels.
YouTube is the official YouTube channel for the American video-sharing platform YouTube, spotlighting videos and events on the platform. Events shown on the channel include YouTube Comedy Week and the YouTube Music Awards. Additionally, the channel uploaded annual installments of YouTube Rewind between 2010 and 2019. For two brief periods of 36 and 11 days in late 2013, this channel was ranked as the most-subscribed on the platform. As of March 2024, the channel has earned 39.8 million subscribers and 3.05 billion video views.
Matthew Robert Patrick, better known as MatPat, is an American semi-retired YouTuber and internet personality. He is the creator and former host of the YouTube series Game Theory, and its spin-off series Film Theory, Food Theory, and Style Theory, each analyzing various video games, films alongside TV series and web series, food, and fashion respectively. Each of the different series are posted on individual channels, each named after the respective series. In addition to the creation of his channels, Patrick narrated the majority of the videos that are presented on his channels prior to his departure on March 9, 2024.
Logan Alexander Paul is an American social media influencer, professional wrestler, YouTuber, entrepreneur, and actor. He has over 23 million subscribers on his YouTube channel, and has ranked on the Forbes list for the highest paid YouTube creators in 2017, 2018, and 2021. He is the co-founder of beverage company Prime. Paul has also run the Impaulsive podcast since November 2018, which has over 4 million YouTube subscribers. As a wrestler, he has been signed to WWE since June 2022, where he performs as a "free agent" that would allow him to appear on the Raw and SmackDown brands.
Nelk, also referred to as the Nelk Boys, is a Canadian-American YouTube channel and entertainment company. Originally known for their prank videos, vlogs, and their brand Full Send Entertainment, they have since shifted to promoting right-wing political causes. The group's founders, Kyle Forgeard, and Jesse Sebastiani, have been referred to as "two of the most recognizable personalities for young people in North America".
References
- ↑ Tufnell, Nicholas (November 27, 2013). "The rise and fall of YouTube's celebrity pioneers". Wired . Retrieved September 18, 2017.
- 1 2 Sabine Pamperrien (December 7, 2008). "Ein Träumer. Ein Spieler. Ein Prediger (German)". Berliner Zeitung .
- 1 2 3 Bob Tedeschi (February 26, 2007). "New Hot Properties: YouTube Celebrities". New York Times.
- ↑ Kathryn Masterson (October 13, 2006). "YouTube all-stars". Chicago Tribune . Retrieved May 10, 2010.("Four months after starting to post videos on youtube Paul Robinett, known on Web as Renetto a Moby looking bald guy with thick black glasses was recognized...")
- 1 2 Brian M. Carney (September 8, 2006). "Fact or Fiction? (article preview)". Wall Street Journal.
- ↑ Jake Coyle (March 19, 2007). "YouTube to Sponsor Video Awards Show". Washington Post / Associated Press.
- ↑ "YouTube to present video awards". BBC News. March 19, 2007.
- "Renetto (in German)". Der Spiegel . September 17, 2006.