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| Company type | Private |
|---|---|
| Industry | Fashion Trends Trend analysis Brand Strategy |
| Founded | Paris (1970) |
| Headquarters | Paris, New York City, Shanghai |
Area served | Worldwide |
Key people | Dominique Peclers |
| Products | Trend books |
| Website | www.peclersparis.com |
Peclers is a trend consulting agency founded in Paris in 1970. [1]
The company provides trend analysis, consumer reports, and brand strategies for multiple brands and creative individuals. Peclers' creative team develops seasonal trend books [2] that serve as a foundation for businesses in the fashion and home industries. The agency offers trend forecasts [3] and styling intelligence, [4] catering to various sectors such as retail, beauty, wellness and cosmetics, electronics, and consumer goods.
Fashion is a term used interchangeably to describe the creation of clothing, footwear, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits that depict distinctive ways of dressing as signifiers of social status, self-expression, and group belonging. As a multifaceted term, fashion describes an industry, styles, aesthetics, and trends.
The Estée Lauder Companies Inc. is an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, perfume, and hair care products, based in Midtown Manhattan, New York City. It is the second largest cosmetics company in the world after L'Oréal. The company owns a diverse portfolio of brands, including La Mer, Jo Malone London, Clinique and Tom Ford Beauty, among many more, distributed internationally through both digital commerce and retail channels.
L'Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine, with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field, concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care.
Balenciaga SA is a luxury fashion house founded in 1919 by the Spanish couturier Cristóbal Balenciaga in San Sebastián, Spain. Balenciaga produces ready-to-wear footwear, handbags, and accessories, and licenses its name and branding to Coty for fragrances. It is currently owned by the French corporation Kering.
Elite Model Management (MM) is a modeling agency that originated in Paris in 1972 and later opened locations in New York City, Los Angeles, Miami, London, Barcelona and Toronto.
Clarins is a family-run French multinational cosmetics company, which was founded in Paris in 1954 by Jacques Courtin-Clarins. In addition to manufacturing and selling cosmetics, skincare and perfume products, the company is also a major player in the spa and well-being sector.
Derek Lam is an American fashion designer. In addition to designing his own line, Lam was Tod's creative director for ready-to-wear and accessories from 2005 until 2010.
Rochas is a fashion, beauty, and perfume house founded in 1925 by French designer Marcel Rochas, the first designer of 2/3-length coats and skirts with pockets and one of the two designers, along with Elsa Schiaparelli, who launched the fashion for padded shoulders in 1931. Rochas had been known primarily for its signature perfume, "Femme," which was packaged in a pink box with black lace.
Nina Ricci is a fashion house founded by Maria "Nina" Ricci and her son Robert in Paris in 1932, and owned by the Spanish beauty and fashion group Puig since 1998.
Celine is a French luxury fashion house founded in 1945 by designer Céline Vipiana. The headquarters are located at 16 rue Vivienne in the 2nd arrondissement of Paris at the Hôtel Colbert de Torcy, which has French Historic Monument classification.
Society Awards is an American company best known for designing and manufacturing high-profile entertainment industry awards, including the Emmy Award, Golden Globe Award, GLAAD Media Award, and YouTube Creator Awards, among others.
Adam I. Sandow is an American businessman and entrepreneur. He is the founder and chairman of a self-named holding company, and the founder, chairman and CEO of Material Bank, an online platform for searching and sampling architectural, design and construction materials.
FullBeauty Brands Operations, LLC. is an American holding company based in New York City, featuring online and catalog retail brands for plus size women’s apparel, big & tall men’s apparel, and home goods. As of June 2023, the company's CEO is Jim Fogarty.
Milk Makeup is a New York City-based cosmetics and skin care company created by the founders of Milk Studios. Despite its name, it is 100% vegan.
WGSN is a trend forecasting company with offices in London, New York, Hong Kong and São Paulo. It supplies global brands with consumer and product design forecasts and provides business and marketing consultancy to clients.
Coach New York, commonly known as Coach, is an American luxury fashion house specializing in leather handbags, luggage, and accessories, as well as ready-to-wear. Coach licenses its name and branding to Luxottica for eyewear and Paris-based Interparfums for fragrances. Stuart Vevers has been the executive creative director since June of 2013.
Xiaohongshu is a social media and e-commerce platform. It has been described as "China's answer to Instagram", and as such, is sometimes referred to as "Chinese Instagram".
Emily Segal is an American artist, writer, and creative director, born in 1988. She is a founding member of the art collective K-HOLE, a trend forecasting group. She has lectured on branding and consumer culture at the DLD conference, MoMA PS1, the Serpentine Gallery, and TEDxVaduz and writing has been featured in e-flux, Frieze, Texte zur Kunst, Flash Art, Dazed, Mousse, and 032c. Her first novel, Mercury Retrograde, was published in 2020.
The fashions of the 2020s represent a departure from 2010s fashion and feature a nostalgia for older aesthetics. They have been largely inspired by styles of the early-to-mid-2000s, late 1990s, 1980s, 1970s, and 1960s. Early in the decade, several publications noted the shortened trend and nostalgia cycle in 2020s fashion. Fashion was also shaped by the COVID-19 pandemic, which had a major impact on the fashion industry, and led to shifting retail and consumer trends.
C-Beauty, or Chinese beauty is an umbrella term encompassing contemporary beauty products, practises, and ideals originating from China. China has the second largest beauty market in the world, after the United States. Common C-Beauty products include cosmetics, skin care, hair care, perfumes, and nail art. C-Beauty often incorporates influences from traditional Chinese medicine and Chinese art.
