Formerly | Perfumes Of The Orient |
---|---|
Founded | 1962Singapore | in
Founders | Christina Balsara Jeffrey Stone Dadi Balsara |
Defunct | 2008 |
Fate | Re-registered in 2016 by Singapore Memories |
Headquarters | |
Key people | Prachi Saini Garg |
Products | perfumes |
Brands | Singapore Girl Reves De Singapour |
Owner | Prachi Saini Garg |
Parent | Singapore Memories Pte Ltd |
Perfumes of Singapore, formerly known as Perfumes of the Orient, was a defunct perfume company which produced the scent series called Girl. Notably, it produces the popular Singapore Girl Perfume in the 1960s and 1970s.
Perfumes of Singapore [1] owned several fragrance brands, but somehow Singapore Girl become very popular and even today, it is sometimes seen being sold at various antique auctions, online and offline. It was sold in most stores, malls and onboard Singapore Airlines. [2]
Christina Stone and Jeffrey Stone founded Perfumes of the Orient in 1962. Its factories were located in Jurong and Petaling Jaya, Malaysia.
After her divorce to Jeffrey, Christina married Indian businessman Dadi Balsara [3] [4] who rebranded the existing scents under the name Perfumes of Singapore. [5] The couple then launched a new scent series called 'Girl'. This included, Australian Girl, California Girl, Hawaii Girl, Hong Kong Girl & Singapore Girl. Of these, most popular was 'Singapore Girl'.
The company closed down in 2008 after Dadi Balsara secured support from the Indian government to undertake large scale projects in India.[ citation needed ]
Perfumes of Singapore was re-registered in 2016 by Prachi Saini Garg of Singapore Memories [6] and have started selling Reves De Singapour [7] and Singapore Girl again.
Besides perfumes, the brand also manufactured soap and bath oils.
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