Related Research Articles
A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. A loyalty program typically involves the operator of a particular program set up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder as a participant in the program. Cards may have a barcode or magstripe to more easily allow for scanning, although some are chip cards or proximity cards.
Air Miles is a group of loyalty programs operated by different companies in each region where the brand operates - the programs are available in Canada, the Netherlands, and the Middle East. Points are earned on purchases at participating merchants and can be redeemed against flights with specific airlines.
PC Optimum is a single loyalty program operated by Canadian retail conglomerate Loblaw Companies; it was created through the merger of Loblaws' PC Plus and Shoppers Drug Mart's Shoppers Optimum programs.
Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
An incentive program is a formal scheme used to promote or encourage specific actions or behavior by a specific group of people during a defined period of time. Incentive programs are particularly used in business management to motivate employees and in sales to attract and retain customers. Scientific literature also refers to this concept as pay for performance.
Michael Levinsohn is a South African entrepreneur who has successfully established a number of mobile marketing businesses and financed the production of some albums by notable musicians, including Miriam Makeba and Rick Wakeman.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
LoyaltyOne, Co. provides loyalty marketing services to enterprises in retail, financial services, grocery, petroleum retail, travel, and hospitality sectors globally. Under the Alliance Data umbrella, it offer services in coalition loyalty programs, analytics and retail solutions, loyalty consulting and customer analytics.
Maritz is a sales and marketing services company that designs and operates employee recognition and reward programs, sales channel incentive programs, and customer loyalty programs. It also plans corporate & association trade shows, meetings and events, and offers a customer experience technology platform.
SparkBase, LLC was a stored-value and gift card transaction processor located in Cleveland, Ohio, United States from 2004 to 2016. It provided private-label, stored-value, specialty gift cards, customer loyalty, and community rewards programs to Independent Sales Organizations. ISOs then sold these gift and loyalty products to merchant customers along with credit card services and processing equipment.
Bread Financial Holdings, Inc. is an American publicly-traded provider of loyalty and marketing services, such as private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.
CrowdTwist was a privately held company headquartered in New York City, New York, purchased by Oracle in 2019. Oracle CrowdTwist is a SaaS based omni-channel loyalty and analytics platform that is designed to allow marketers to acquire, engage and retain customers. The information gathered by CrowdTwist can be used and analyzed by companies to create customer profiles on both an individual and macro level. CrowdTwist investors include StarVest Partners, SoftBank Capital, Fairhaven Capital, KBS+P Ventures and Bertelsmann Digital Media Investments. Scott Matthews serves as CrowdTwist's chief executive officer.
Purch Group, Inc. was a New York City-based digital media company. Originally established in 2003 as TechMedia Network, Inc., it was positioned as a "portfolio of brands and products focused on purchasing decisions"—consisting primarily of websites focusing on reviews of consumer electronics, positioned to marketers as outlets to "directly engage with buyers in the right place, at the right time".
Belly was founded in August 2011 in Chicago by Logan LaHive and Craig Ulliott, receiving its initial round of around $3M in funding from Chicago-based venture capital firm Lightbank.
Key Ring is a smartphone application owned by Gannett, Inc. that allows users to digitally store loyalty cards, enroll in new loyalty programs, receive localized offers on their smartphone, browse weekly sales circulars, and create digital shopping lists.
Flok was an American tech startup based in New York City that provides marketing services such as chatbots/AI, customer loyalty programs, mobile apps and CRM services to local businesses.
SK Planet Co., Ltd., a subsidiary of SK Telecom, was established in 2011 and is an internet platform development company located in Pangyo, South Korea’s silicon valley with operations in 8 countries. SK Planet was spun off from SK Telecom to focus on online services and has since evolved to focus on three core business services: e-Commerce, Online-to-Offline services, and digital marketing.
Drop is a coalition customer loyalty program, in which users earn points using their linked debit or credit cards. Users choose five rewards partners such as Sephora, Starbucks, Uber, and Whole Foods Market to earn points with. The program started in the Canadian market during August 2015 and expanded into the American market during October 2017, after a six-month private beta. The Drop Rewards program requires that users download a companion app on an iOS or Android device. According to Drop, the service was designed as a way for brands to earn exposure with millennials.
Prodege, LLC is an American online marketing, consumer polling, and market research company based in El Segundo, California. The company develops consumer rewards and polling programs under various brands including Swagbucks, MyPoints, ShopAtHome, InboxDollars, CouponCause, Ysense, and Upromise.
References
- ↑ Rip Empson, "Bringing Punch Cards Online, Perka Launches A Nifty Loyalty Platform For Small Businesses", TechCrunch, 5 October 2011. Retrieved 14 March 2020.
- ↑ "Perka". Facebook. Retrieved 16 January 2019.
- ↑ "Most Innovative Companies 2013", Fast Company. Retrieved 14 March 2020.
- ↑ "Perka Celebrates Two-Year Anniversary of Fast-Growing Mobile Marketing and Customer Loyalty Platform", The Wall Street Journal Archived 10 January 2014 at the Wayback Machine
- Jessica Bruder, "A Customer Loyalty Program (From Some of the Folks Who Brought You Groupon)", The New York Times Small Business Blog, 21 February 2012. Retrieved 14 March 2020. - ↑ Map
- ↑ Kara Swisher, "First Data Acquires Cardless Customer Loyalty Startup Perka", Wall Street Journal, 29 October 2013. Retrieved 14 March 2020.
- ↑ John Patrick Pullen, "4 Apps for Increasing Customer Loyalty", Entrepreneur, 6 November 2012. Retrieved 14 March 2020.
- ↑ Susan Berfield, "Starbucks Expands Its Loyalty Program to Grocery Stores", Business Week, 21 March 2013. Retrieved 14 March 2020.
- ↑ "Perka Rolls Points-Based Mobile Loyalty Service for Retail Business". Yahoo Finance. Marketwire. 11 December 2012. Retrieved 14 March 2020.
- ↑ "Facebook acquired start-up assets for mail overhaul", Cnet Archived 23 March 2013 at the Wayback Machine
- ↑ Julie H Case, "Here Comes a Regular", Fast Company, 19 October 2011. Retrieved 14 March 2020.