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Phat Farm is a clothing brand that was founded by Russell Simmons in 1992. [1] Phat Farm was known for its bold and colorful designs that married classic preppy style with hip-hop culture. [2]
Phat Farm was established in 1992 by Russell Simmons, co-founder of Def Jam Recordings. [1] The brand was initially a men's clothing line and sold clothing items such as T-shirts, jeans, and jackets.
The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3] Phat Farm became a recognizable name in urban fashion and expanded its product offerings to include women's clothing as well. [4]
In 2004, Phat Farm was sold to the Kellwood Company for a reported $140 million. [5] Despite the change in ownership, the brand continued to develop and remained popular with hip-hop fans and urban fashion enthusiasts until 2010, when the excess of early 2000's popular culture became passé. [6]
Phat Farm offered a wide range of clothing items for both men and women, including T-shirts, hoodies, jeans, jackets, and footwear. The brand used bold graphics and bright colors, which were often inspired by hip-hop and street art. [7]
In addition to clothing, Phat Farm also offered a line of accessories such as hats, bags, and watches, as well as a range of fragrances. [8]
Phat Farm had a significant impact on urban fashion and hip-hop culture. [9] The brand's association with hip-hop music and culture helped to popularize urban fashion and make it more mainstream. [10] Phat Farm also played a role in promoting diversity and inclusivity in fashion. The brand's advertising campaigns featured models of different races and body types, which was a departure from the industry norm at the time. [11]
Phat Farm's popularity began to decline in the late 2000s as the urban fashion market shifted away from excess towards more minimalist and streetwear-inspired styles. [12] In 2007, Simmons announced that he would be stepping down as CEO of Phat Fashions, the parent company of Phat Farm, to focus on other business ventures. [13] In 2002, former wife and business partner of Russell Simmons, Kimora Lee Simmons, reacquired the Phat Farm label. In the holiday season of 2022, Phat Farm was relaunched as part of a capsule collection with American fashion retailer Forever 21. [14]
Hip-hop fashion is a style of dress that originated from Urban Black America and inner-city youth in New York City. Being a major part of hip hop culture, it further developed in Los Angeles and other cities across the United States, with each contributing different elements to the overall style that is now recognised worldwide.
Russell Wendell Simmons is an American entrepreneur, writer and record executive. He co-founded the hip-hop label Def Jam Recordings, and created the clothing fashion lines Phat Farm, Argyleculture, and Tantris. Simmons' net worth was estimated at $340 million in 2011.
Yakira, L.L.C. is an American urban fashion company founded by Marc Ecko in 1993. The company makes apparel and accessories under the brands Ecko Unltd. line for men and the Ecko Red line for girls and women. It is headquartered in New York City. The company's products gained public attention in the late 1990s; they were originally associated with hip-hop and skate culture and moved into mainstream urban culture in the early 2000s. It is most often associated with hip-hop. The style is based on graffiti art. Its brand features a rhino as its logo. Rap artist MC Serch of 3rd Bass assisted with marketing in the early years of the company.
Baby Phat by Kimora Lee Simmons is a privately held American apparel brand established in 1999 by entrepreneur, Russell Simmons. Initially launched as a womenswear offshoot of the menswear label, Phat Farm, Baby Phat by Kimora Lee Simmons eventually grew into a comprehensive lifestyle brand that is widely regarded as one of the most definitive brands of the early aughts era. Baby Phat by Kimora Lee Simmons was re-launched in December 2019.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually haute couture became an influence. It commonly centers on casual, comfortable pieces such as jeans, T-shirts, baseball caps, and sneakers, and exclusivity through intentional product scarcity. Enthusiasts follow particular brands and try to obtain limited edition releases.
Wide-leg jeans, colloquially called baggy pants, are a style of clothing that were popular from the early 1980s to the early 2010s. The quintessential brand of "hip-hop"-style wide-leg jeans comes from the Los Angeles–based JNCO, although other youth- and ethnic-oriented clothing companies manufacture them as well.
Fashion in the 1990s was defined by a return to minimalist fashion, in contrast to the more elaborate and flashy trends of the 1980s. One notable shift was the mainstream adoption of tattoos, body piercings aside from ear piercing and, to a much lesser extent, other forms of body modification such as branding.
Carhartt, Inc. is an American apparel company founded in 1889, known for heavy-duty working clothes such as jackets, coats, overalls, coveralls, vests, shirts, jeans, dungarees, fire-resistant clothing and hunting apparel. Carhartt remains a family-owned company, owned by the descendants of founder Hamilton Carhartt, with its headquarters in Dearborn, Michigan.
2000s fashion is often described as a global mash up, where trends saw the fusion of vintage styles, global and ethnic clothing, as well as the fashions of numerous music-based subcultures. Hip-hop fashion generally was the most popular among young people of all sexes, followed by the retro inspired indie look later in the decade.
Southpole is an American wholesale clothing and fashion company, designer, distributor, licensor, and marketer based in Fort Lee, New Jersey, with operating headquarters in New York City. The company was founded in 1991 by two Korean American brothers, David Khym and Kenny Khym under their company name, Wicked Fashions Inc. The company's showroom is located on Fashion Avenue in Manhattan.
Kimora Lee Simmons is an American model, business woman, fashion designer, venture capitalist, entrepreneur, TV personality, philanthropist and author. She was signed with the house of CHANEL as a teenager where she became a model and has walked the runway for fashion houses such as Fendi and Valentino and appeared on the covers of Vogue and Elle. In 1999 she launched the global lifestyle brand Baby Phat to huge success around the world. In 2007 she alongside her family ventured into reality television and starred in Kimora: Life in the Fab Lane on E! Network which aired 4 seasons. Outside of fashion and modeling Kimora also received a Tony award in 2003 for her work as a producer on Def poetry jam on broadway.
Street style is fashion that is considered to have emerged not from studios, but from the grassroots. Street fashion is generally associated with youth culture, and is most often seen in major urban centers. Magazines and newspapers commonly feature candid photographs of individuals wearing urban, stylish clothing. Mainstream fashion often appropriates street fashion trends as influences. Most major youth subcultures have had an associated street fashion. Street style is different all around the globe.
Karl Kani is a Costa Rican fashion designer, founder and CEO of the hip hop fashion brand Karl Kani. He comes from a modest family from Brooklyn, New York. When he was young, he dreamed of combining his passion for hip hop music and fashion.
Wearing underwear as outerwear is a fashion trend popularized by celebrities, sports and media. It began as a practical and comfortable variation of clothing, such as the T-shirt and the sleeveless shirt, but would later become fashion statements that would be controversial and accused of being provocative. 21st century versions include the display of thongs and bras in women's clothing, and the display of underpants under low-slung pants in men. Wearing underwear as outerwear has historical antecedents in the display of undergarments in the sixteenth and seventeenth centuries.
A.K.O.O. is a clothing line started in late 2008 and founded by T.I. and Jason Geter, both co-founders of Atlanta-based hip hop recording label Grand Hustle Records. A.K.O.O. is an acronym that stands for "A King Of Oneself."
Hysteric Glamour is a Japanese designer label created by artist Nobuhiko Kitamura in 1984.
The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, 1980s-style neon streetwear, and unisex 1990s-style elements influenced by grunge and skater fashions. The later years of the decade witnessed the growing importance in the western world of social media influencers paid to promote fast fashion brands on Pinterest and Instagram.
Fashion and clothing in the Philippines refers to the way the people of the Philippine society generally dress up at home, at work, travelling and during special occasions.
Run-DMC was an American hip hop group from Hollis, Queens, New York City, formed in 1983 by Joseph Simmons, Darryl McDaniels, and Jason Mizell. Run-DMC is regarded as one of the most influential acts in the history of hip hop culture and especially one of the most famous hip hop acts of the 1980s. Along with Beastie Boys, LL Cool J, DJ Jazzy Jeff & the Fresh Prince, and Public Enemy, the group pioneered new-school hip hop music and helped usher in the golden age of hip hop. The group was among the first to highlight the importance of the MC and DJ relationship.
The fashions of the 2020s represent a departure from 2010s fashion and feature a nostalgia for older aesthetics. They have been largely inspired by styles of the early to mid-2000s, late 1990s, 1980s, 1970s, and 1960s. Early in the decade, several publications noted the shortened trend and nostalgia cycle in 2020s fashion.