Pinoy baiting is the act engaged by non-Filipino individuals, usually celebrities or YouTubers, who post content online with the intention of getting the attention of Filipinos, by acting surprised, giving superficial and insincere praises, and other forms that gives supposed recognition to the Philippines or its people. [1]
Such actions and subsequent responses by Filipinos have been criticized as a form of cultural cringe, and that Filipinos should not constantly require validation from non-Filipinos about themselves or their country. [1] [2]
On social media such as YouTube, channels with the specific focus to show their reaction and opinions about a certain video or topic are called reaction channels. Reactions are very popular and require minimal effort to create, this makes it the reason why it is very easy for Pinoy baiting channels to thrive out of reaction videos. [3] [4]
Vlogging, short for Video blogging, grew in popularity in recent years. Most of the popular Pinoy baiting channels tend to be vlog channels, normally following the same title and script, which include: "The Philippines changed us/me", "First impression of the Philippines", "Is this really Manila?" "Filipinos are such Kind/Good People!", as well as travelling to touristy areas such as Boracay, Bonifacio Global City and test tasting the fast food chain Jollibee, among others. [5] [6]
Pinoy is a common informal self-reference used by Filipinos to refer to citizens of the Philippines and their culture as well as to overseas Filipinos in the Filipino diaspora. A Pinoy who has any non-Filipino foreign ancestry is often informally called Tisoy.
Myx is a Philippine pay TV channel based in Quezon City, owned by Creative Programs Inc., a subsidiary of ABS-CBN Corporation. The channel is targeted to youth audiences and primarily airs music videos.
MTV Philippines was a 24-hour music/entertainment television network owned by All Youth Channels, Inc., through a partnership with MTV Networks Asia Pacific. The network originally started its broadcast on January 1, 2001. Two other MTV-branded networks carrying domestic its final broadcast on March 20, 2011, content have since struggled to stay on the air through the 2010s, neither lasting more than four years.
Cringe comedy is a subgenre of comedy that derives humor from social awkwardness, guilty pleasure, self-deprecation, idiosyncratic humor, and personal distress. A type of a cringe comedy are pseudo-reality TV shows, sometimes with an air of a mockumentary. They revolve around a serious setting, such as a workplace, to lend the comedy a sense of reality.
Askal, also called aspin, refers to the diverse population of mongrel dogs found in the Philippines. The term "Askal" is derived from the Filipino language and is commonly used to describe stray or mixed-breed dogs that roam the streets of urban and rural areas across the country.
Catherine Cruz Gonzaga-Morada, professionally known as Alex Gonzaga, is a Filipino media personality, host, comedian, actress, businesswoman, and singer.
Pinoy pop refers to a contemporary pop music in the Philippines originating from the OPM genre. With its beginnings in the late 1970s, Pinoy pop is a growing genre in year of the 2020s. Through the 1990s to the 2000s, Pinoy pop was regularly showcased in the live band scene.
Filipino television series Pinoy Big Brother received criticism from the Filipino public and news media. Organizations including Endemol and the Movie and Television Review and Classification Board investigated the show.
A reaction video, or a react video, is a video in which a person or multiple people react to something. Videos showing the emotional reactions or criticism and commentary of people viewing television series episodes, film trailers, music videos, news, or other media are numerous and popular on video hosting services such as YouTube and live-streaming services such as Twitch. The depicted persons may or may not be aware that they are being recorded. In some cases, the video to which people react is shown within the reaction video, allowing the reaction video's viewers to see what is being reacted to. The question of if and when reaction videos constitute a fair use of intellectual property, rather than an appropriation of the reacted-to content, has generated controversy.
React is a media franchise created and owned by React Media, LLC, consisting of several online series centering on a group of individuals reacting to viral videos, trends, video games, film trailers, or music videos.
João Micael Villanueva Constancia is a Filipino actor, singer, and dancer. Constancia is known for his roles in Four Sisters Before the Wedding (2020) and He's Into Her (2021), both produced by Star Cinema. His other notable credits include appearances in Ngayon at Kailanman (2018), Maalaala Mo Kaya (2021), and the lead role in My Lockdown Romance (2020), alongside Jameson Blake.
Cringe pop is a broad "genre" of pop music, which is written intentionally to be cringeworthy. It encompasses songs and music videos that are essentially awkward in nature. This awkwardness is intentionally produced for the purpose of gaining attention from people and going viral.
Kitboga is the Internet alias of an American Twitch streamer and YouTuber whose content primarily focuses on scam baiting against phone fraud. His channel has over 1 million followers on Twitch, and his YouTube channel has over 3 million subscribers.
Budots is a grassroots electronic dance music (EDM) genre that originated in Davao City, Philippines, and is considered as street style hiphop. It eventually spread in Bisaya-speaking regions. Based on house music and Sama-Bajau tangonggo rhythms, it is regarded as the first "Filipino-fied" electronic music, characterized by its heavy use of percussion, hypnotic bass, high-pitched "tiw ti-ti-tiw" whistle hooks, and organic noises that surround the city. It is created to complement a form of freestyle street dance that bears the same name.
"Go Up" is a song recorded by Filipino boy band SB19, released on July 26, 2019, as the second single of their debut album Get in the Zone. It was written by all of the members of the group and produced by Oh Won Lee and Glow. It has won Song of the Year in Myx Music Awards and Pop Performance of the Year in Wish Music Awards.
Samantha Mae Adaliga Bernardo is a Filipino television personality, host and beauty pageant titleholder who was appointed as Binibining Pilipinas Grand International 2020. She represented the Philippines at the Miss Grand International 2020 pageant in Bangkok, Thailand and placed 1st Runner-Up.
Llyan Oliver Fernandez Austria is a Filipino architect and YouTube content creator. He is best known for his Pinoy Architect reaction videos which gained prominence during the 2020 coronavirus pandemic in the Philippines.
Alamat is a Filipino boy band formed in 2020 by Viva Artist Agency and Ninuno Media. The group consists of six members: Taneo, Mo, Jao, Tomas, R-Ji and Alas. Originally a nine-piece ensemble, Kin departed the group in late March 2021 due to personal reasons, followed by Valfer and Gami, who also left in late March 2022. Formed through PWEDE: The National Boyband Search, the group distinguishes itself as a multilingual and multiethnic boy band that sings in seven Philippine languages: Tagalog, Ilocano, Kapampangan, Cebuano, Hiligaynon, Bikolano, and Waray-Waray. After training for nine months, the group debuted on February 14, 2021, with their first single, "kbye." Alamat currently holds the distinction of being the second P-pop group to make it on Billboard chart and the fastest-rising Pinoy act on the Billboard Next Big Sound chart, debuting at #2.
Ralph Joseph Lim, also known as R-Ji, is a Filipino singer, actor and model. He is the Waray-Waray representative of the P-pop group, Alamat.
The different forms and trends of protest music against the Marcos dictatorship mostly first became prominent during the period now known as the First Quarter Storm, and continued until Ferdinand Marcos was deposed during the 1986 People Power revolution; some of the trends continued beyond this period either in commemoration of the struggle against the Marcos dictatorship, or in opposition to the political return of the Marcos family to a prominent place in Philippine politics.
